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Beyond Bar, Resto and Wine

BEYOND is a bar, restaurant, and lounge concept located in Jakarta that offers international cuisine and cocktails. It has a capacity of 110 seated and 250 standing. The space features a fusion of classic and modern decor. BEYOND's target demographic is adults ages 25-60 who appreciate food, art, and culture. It aims to transport guests across time and place through its atmosphere, music, and food and drink offerings from around the world. BEYOND has various event nights planned each week featuring different music genres and culinary themes.

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Rachmat K Rapollo
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941 views16 pages

Beyond Bar, Resto and Wine

BEYOND is a bar, restaurant, and lounge concept located in Jakarta that offers international cuisine and cocktails. It has a capacity of 110 seated and 250 standing. The space features a fusion of classic and modern decor. BEYOND's target demographic is adults ages 25-60 who appreciate food, art, and culture. It aims to transport guests across time and place through its atmosphere, music, and food and drink offerings from around the world. BEYOND has various event nights planned each week featuring different music genres and culinary themes.

Uploaded by

Rachmat K Rapollo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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CONCEPT

BEYOND serves from old fashion to contemporary cuisine,


mixing the famous food & beverage from the land of Asia all the
way around to the continent of Europe, and all of the delights are
served up based on a fusion recipes nevertheless dished up with
an artistic and indulger appearance.

BEYOND consist of Bar, Resto & Wine, Which technically the


operation hours strand between 11.00 am to 22.00 pm for
lunch/dinner and 22.00 pm till 03.00 am (weekdays) or till 04.am
(weekends) for club/lounge. The capacity of people at BEYOND
will hold approximately 110 people with seating - dining
arrangements and approximately 250 people with standing - party
arrangements.

The synergy between the Bar, Resto and Lounge will be


taken to a higher level with offering the up-to-the-minute culture of
enjoying dines accompanied by its harmonized cocktails. The new
concept had just aroused in other continent and proven to be
successfully tempting and sensational for cuisines enthusiasts. By
still presenting the Intercontinental characteristic, BEYOND with
our finest food & beverages chefs will indulge the customers with
this innovative ways of getting out the most of living pleasures.
demography

 A,B+,B
 25 - 60 years of group
 High lifestyle, appreciates cuisine and
great sense of art
 Generally domicile in Jakarta
 Average spending Rp. 100.000,- to
Rp.250.000,-
AMBIENCE
ATMOSPHERE
Classic
Disco The ambience of BEYOND
will be enlighten by the sound of
ELECTRO low to medium tempo music such
as chill, funky house , electro ,
progressive , R & B – Hip Hop ,
CHILL electro house and Trance house.
PROGRESSIV This music will be assembled by
our in-house disc jockey, who are
E naturally has great passion in
music and individually have
R&B – HIP HOP excellent music knowledge. The
last but not the least, the
ELECTRO ambience of BEYOND are
merged with the atmosphere there
HOUSE is, in which the venue is
TRANCE surrounded by classical as well as
modern ornaments with a twist of
HOUSE elegancy. It perfectly completed
BEYOND to be the scene beyond
your imagination.
THEME
the PAST and PRESENT

BEYOND the EAST and WEST


the MODERN and CLASSIC

The tagline emphasize on how BEYOND will be able to


elapse within moments and places. Beyond will be able
to reach any frame of time, every places you wish to
visit and take pleasure in the atmosphere you desire.
WHAT’S NEW
• Concept : BEYOND Bar, Resto &
Wine
• Event Program
• Interior Design : up to ten private silo
• Promotion and Marketing Concept
• Outside Catering
• Food Counter
•
PROGRAM
Monday ‘ Classic Jazzy ‘n’ Disco fever
The Night of Jazzy Contemporer crossing over. The melting pot of every element of Jazz and
Disco. BEYOND will entertain the Adult Contemporary Jazz ‘n 80’s Disco lovers with our resident
DJ.
• Tuesday ‘ Classic jazzy ‘n’ Disco Fever
Coming back to the 80’s and 90’s, where Disco music has made such an influence. The night will
be filled with 80’s and 90’s eclectic Disco by our resident DJ
• Wednesday ‘ Hip Hop Progress in the HOUSE’
The synergize between the culture of cocktails and the addiction to House music will be emerge
on Wednesday. Whereas, all the cocktail lovers will be indulge by BEYOND specialty cocktails
such as Beyond Label and Russian Kiss and especially for woman we are devoted to enrich their
cocktail knowledge.
• Thursday ‘ Progress Pop the Cork’
Pop your favorite wine cork every Thursday at BEYOND. We will comfort you with the perfect
ambience to accompany your journey of wine delicacy zip by zip.
• Friday ‘Urban Electic’
From Soul jazz, progressive, electro house ,Trance house, Pop Alternative as Urban Eclectic
.BEYOND will be elasticizing your Saturday with our resident DJs. This is officially the wild night
of Ladies.
• Saturday ‘‘For the love of Electro HOUSE’
Never had too much of HOUSE music. The night is emerge for people who’s ready to have a
proper Friday night out. Which, our resident DJs will bring to you the real essence of House
music.
MARKETING and PROMOTION CONCEPT

• Flyers, Poster, Banners, Magazines


• Promotion on Radio and Print add
• Invitation
• Mouth to mouth Promotion Concept
• SMS Publication
• Target Market Promotion
• Members for VIP market
3 months Calendar Events

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