Indian

Startups:
boAT
ROLL NO. 3023
SEMESTER 4
KOMAL
ROLL NO. 3023
SEMESTER
BHATIA1
INDIAN
STARTUP

Indian startup
INDIAN
STARTUP
INDIAN
STARTUP

The term startup refers to a company in

the first stages of operations. Startups are
founded by one or more entrepreneurs
who want to develop a product or service
for which they believe there is demand.
These companies typically don't have
a fully developed business model
and, more crucially, lack adequate
capital to move onto the next phase
of business. Most of these companies
are initially funded by their founders.
Problems
Risk of failure
Having to raise capital
New businesses need to prove themselves and raise
capital before they can start turning a profit. Keeping
investors happy with the startup's progress is critical.
The risk of shutting down or not having enough capital
to continue operations before turning a profit is ever-
present.

High stress
Long hours are characteristic of startups as everyone is
working toward the same goal—to see the startup succeed.
This can lead to high-stress moments

Competitive business ideas

Competition is also always high as there tend to be a
handful of startups working on the same idea.
 Opportunities

More opportunities
to learn and high Flexibility Innovation is Workplace benefits
responsibility encouraged Flexible hours
Startups tend to be The work at startups can also
As startups have fewer
more relaxed in be more rewarding as
nature, making the innovation is welcomed and
employees than large workplace more of
established companies, a communal managers allow talented
working in a variety of roles, experience, with employees to run with ideas
which leads to more flexible hours, with little supervision.
responsibility as well as increased employee
opportunities to learn
interaction, and
flexibility
boAt is an Indian
company which
manufactures audio-
boAt
focused electronic
gadgets like wireless
speakers, earbuds  that
markets (Airdopes), wired
and wireless headphones
and earphones, home
audio
equipment, premium
rugged cables, and a
selection of other Headquarters New Delhi
technological accessories. India
Founders Sameer Mehta
and Aman
Gupta

Founded 2016
Sector Electronics
and Fashion
BOAT BOATBOAT BOAT
BOAT BOAT BOATB
OAT BOAT BOAT BOAT
BOAT BOAT BOAT

Company overview
Tagline : PLUG INTO NIRVANA

Nirvana means attaining complete

peace and freedom, which the company
aims to extend to the audiophiles of the
country and other users.

6/22/20XX Pitch deck 7

 Meet the team
SAMEER MEHTA ​ AMAN GUPTA
Chief Product Officer Chief Marketing Officer
 GROWTH AND REVENUE
The company retails at Croma outlets and in Myntra, Amazon, Jabong, and Flipkart
. Quality performance of the Boat products has helped the company a lot in
achieving the growth it has witnessed over the years.
Here's a quick glance at some growth milestones of Boat:
 Boat has gathered 800,000+ customers within a short span of 4 years
 It claims to add one boAthead to its family within every 3 minutes that pass
 The company sells 4 units every minute and over 6,000 units each day
 boAt audio was declared as the leading brand in the earwear category with
27.3% of the market shares
 The business has been profitable for 5+ years straight
 Boat has its products in 5,000+ retail stores and is supported by more than 20
distributors
boAT posted a 2X growth in its revenues, which grew from Rs 704 crore in FY20 to
Rs 1,531 crore in FY21. The revenue from operations of boAT was recorded at Rs
1,511 crore in FY21 while its other income recorded a revenue of Rs 19.57 crore.
 Growth strategy

January February March April May June

Keeping the customers

An ever-expanding
catalog of products
first - Boat has decided to -  Boat products are
ever-increasing. From
term its users "boatheads", cables
audio to chargers
products, boAttois
thereby making them a part
of their clan instead of simply bringing
products powerednewby
keeping them anonymous. innovative technologies
and awesome designs.
July August September October November December

Digital marketing - The company has Targeting their customers - The

distinctively stayed away from the youth and millennials are the target
traditional media, thereby choosing the customers of the brand and the
digital way for marketing. Social company is making sure to impress
media platforms like Facebook and them at any cost. This is the way the
others have solely become the pillars company is speedily steering forth.
of success for Boat.
 STARTUP STRUGGLES
Boat started as a bootstrapped company in the initial years
with a funding of around Rs 3 lacs from the founders and
had to struggle initially for raising funds. Apart from this,
the company faces numerous challenges day in and day
out when it comes to manufacturing trendy products at
affordable rates and bringing them to the market that is
already packed with equally able competitors
 Competitors
AWARDS
Boat was awarded and recognized on numerous GONOISE
occasions by a list of organizations, here's a look at
some of the most prominent awards and recognition of SONY
the brand: JBL
 The company was declared as the "number 1 brand SAMSUNG
for truly wireless and earwear in India in 2020"
REALME
 It was noted as the "5th largest wearable brand in MIVI
the world in 2020"
INTEX
 Boat boasts of being the official audio partner for 6
Indian Premier League (IPL) teams in 2021

 It has partnered with a wide range of celebrities and

cricketers from Hardik Pandya to Diljit Dosanjh and
Jacqueline Fernandez.
 Marketing Techniques

Influencer Mobile Social media

marketing Marketing Marketing

Digital E-Mail
Collaborations
Marketing Marketing
 CASE STUDY
BoAt is a lifestyle brand launched in 2016 that deals in fashionable consumer
electronics mainly an extensive catalogue of headphones, earphones, speakers,
travel chargers and premium cables .
“boAtheads” or what their customers are known as, are trendsetters who love to
make their presence known. They live in the now, in a world that never stops
moving. Always ready to rock out and have fun, boat distinct brand persona has
connected deeply with their audience who are always looking for expensive
innovative campaigns from them. boat had signed on eminent cricketing
personalities as brand ambassadors ahead of the IPL campaign, namely Shikhar
Dhawan, KL Rahul, Hardik Pandya, Jasprit Bumrah, Rishabh Pant and Prithvi
Shaw. The audience had recived these ambassadors well through previous creative
communication from boat on social media, and we looked to leverage this to drive
an increase in brand and ad recall.
CONCLUSION
BoAt began its journey with being a
cable manufacturer and now it has a
wide range of product categories which
includes speakers, wireless earphones,
earphones, smartwatches, home audio
devices, mobile accessories, and more.
boat has left no stone unturned
regarding influencing people with
influencer marketing. boAt has not
struck the deal only with influencers but
also with celebrity endorsements,
cricketers, content creators, and even,
stylists. Celebs like Jacqueline
Fernandes, Kartik Aryan, Kiara Advani,
as well as content creators like Prajakta
Koli, Harsh Beniwal, and Bhuvan Bam
are on board to promote the products of
boAt. Musicians like Harry Sandhu,
Neha Kakkar and Diljit Dosanjh also
endorse their products. Apart from
that cricketers  like Shikhar Dhawan,
Hardik Pandya, KL Rahul  and Shreyas
Iyer have long been endorsing their
products.

15
BOAT BOAT
BOAT BOAT
BOAT BOAT
Bibliography
BOAT BOAT

https://startuptalky.com/boat-
marketing-strategy/

https://www.owler.com/compan
y/boat-lifestyle/competitors

https://thedigitalyug.com/startu
p/boat-lifestyle-brands-full-anal
ysis-useful-information
Thank you
SEMESTER 1
ROLL NO 3023
Komal 4
SEMESTER
ROLL NO 3023
Bhatia ​

ROLL NO 3023

SEMESTER - 4

9711873904

[email protected]