OVERVIEW OF EXCHANGE ECOSYSTEM
COMPETITIVE LANDSCAPE
WAZIRX : PRODUCT / SERVICE OFFERINGS
COMPETITIVE OPPORTUNITIES
LANDSCAPE ANALYSIS CHALLENGES
OVERVIEW OF CRYPTO EXCHANGE ECOSYSTEM AND ALLIED SERVICES
CORE PRODUCT RELATED SERVICES
Centralized Decentralized Non-Custodial Retail Institutional DeFi
Exchange Exchange Exchange
Lending / Staking
Mutual Funds OTC Desk
Protocols
KYC Open Source Less Counterparty Risk
Lending HNI Wealth Mgmt. Liquidity Protocols
Easy Syncing Permissionless Escrow based
SIP Other DeFi Protocols
Integrated Wallet On-Chain User Wallet
Key Differentiators
User Wallet Exchange Liquidity Security and Trust
Source:
1. https://underscore.vc/blog/the-perils-of-custodial-trading-the-promise-of-non-custodial-trading/
2. https://www.oxera.com/insights/agenda/articles/the-rise-of-the-cryptoexchange-giants-what-next-for-trading-cryptocurrencies/
WAZIRX IS THE LEADING CRYPTO EXCHANGE IN INDIA IN TERMS OF
VOLUME TRANSACTIONS AND WEEKLY VISITS
LANDSCAPE Hits :
VOLUME 1. WazirX has presence in multiple segments,
($/24 hrs) is a first-mover
2. Leader in weekly website traffic and 2 nd in
Put Text Here terms of Digital Coin offerings
WazirX : Work in
Progress
P2P Exchange Misses :
1. No presence in market for High-Risk
Exchanges (minimal KYC requirements)
2. Less presence in Derivatives Exchanges
Non-Custodial TYPE
CEX DEX
Ex.
Source: Chappuishalder
OFFERINGS OTC Desk NFT Marketplace Services DeFi
• OTC Desk • AMM (DEX in progress)
WazirX 0.05% - 0.2% Yes
• Corporate Account • Lending Protocol
• HNI Investment
CoinDCX 0.1% No
• Lending
• Lending Protocol
• SIP / MF
Zebpay Yes Yes (WIP)
• Lending
• Lending Protocol (0x)
Bitbns No No • Fixed Deposit NA
Coinswitch Kuber No No NA NA
• WazirX among the first to venture into DeFi;
partner with EasyFi for Lending / Staking protocols
• Has one of the major NFT marketplaces in the
country
5.1
Exchange Score for WazirX,
386 228
• Plans for Decentralized Exchange in the pipeline # of Markets # of Coins Supported
highest among Indian
(Rank 2 in India) (Rank 2 in 4India)
exchanges
FOLLOWING OPPORTUNITIES CAN BE LEVERAGED BY WAZIRX
Focus on Customer Delight for Existing Customer Support, Fiat Deposit UI/UX among the top
delighters among Indian crypto traders
Products
Popularity Score (0 to 10)
Adoption of more instant fiat deposit products and better
customer service can be leveraged
CUSTOMER CARE SERVICE
WazirX has among the least user friendly UI among 7.5
competitors, can be made better
FIAT CURRENCY DEPOSIT
5.1
Entry into new Segments
TECHNICAL ISSUES
Products : Current market landscape lacks a High risk exchange 3.9
(minimal KYC requirement), WazirX can fill that gap. TRANSACTION FEES
Services : Competitors have better retail investor friendly 3.2
services like FD, Mutual Funds; WazirX can increase offerings
Source: Inc42
CHALLENGES FACED IN THE CRYPTO EXCHANGE
ECOSYSTEM
White Labelling Regulatory
Low Entry barrier : Many platforms white-label a Government regulation favors blockchain but not
ready-made cyrpto exchange cryptocurrencies. No legal framework exists for
Results in many competitors offering product with cryptocurrency, however trading is allowed
minimal differentiation, could potentially lead to The government however does not recognize
competition for the incumbent cryptocurrency as legal tender, also not favourable
to DeFi protocols
Source: Inc42
THANK YOU
VENKETESHWARAN IYER
[email protected]
