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Nike

Nike was founded in 1964 and has since grown to become a leading brand in athletic footwear and apparel. Over the decades, Nike has evolved its logo, expanded its product lines, and increased its market penetration through strategies like endorsements with star athletes. Today, Nike focuses on innovation through new technologies, customization, and targeting different consumer segments to remain the top brand in the sports industry.

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39 views15 pages

Nike

Nike was founded in 1964 and has since grown to become a leading brand in athletic footwear and apparel. Over the decades, Nike has evolved its logo, expanded its product lines, and increased its market penetration through strategies like endorsements with star athletes. Today, Nike focuses on innovation through new technologies, customization, and targeting different consumer segments to remain the top brand in the sports industry.

Uploaded by

chirag.maheshwarii.designs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FLOW OF PRESENTATION

INTRODUCTIO LOGO/BRAND BRANDIING MARKET


N & HISTORY EVOLUTION STRATEGIES PENETRATION
STRATEGY

DEVELOPMENT
STRATEGY

BRAND
SUGGESSIONS & FACTS COMPETITOR BRAND BCG MATRIX
POSITIONING/REPOSITI
ONING
INTRODUCTION & HISTORY
NIKE ‘AIR’

1964 1971 1972 1979

FOUNDED BY PHIL CUT TIES WITH WAFFLE SOLE


AND BILL ONITSUKA

1988 1987 1984 1980

JUST DO IT. LAUNCH OF AIR SIGNS MICHAEL NIKE’S IPO


MAX JORDAN

1996 1999 2004 2010


SIGNS TIGER BILL BOWERMAN ACQUIRED SIGN CRISTIANO
WOODS DIES CONVERSE
LOGO / BRAND EVOLUTION

1964- 1971- 1971- 1978-


1971 1978 PRESENT PRESENT
BRANDING STRATEGIES
BRAND EXTENTION

LINE EXTENTION
BRANDING STRATEGIES
MULTIPLE BRANDING UNDER THE CATEGORY OF
BASKETBALL SHOES

NIKE AIR NIKE KOBE NIKE NIKE ZOOM


JORDAN 1 LEBRONS FREAK

CO BRANDING
NIKE X NIKE X BEATS BY
APPLE DRE
MARKET PENETRATION STRATEGIES
IGOR ANSOFF MATRIX

MARKET PRODUCT
PENETRATION DEVELOPMENT
NEW RETAILERS NEW PRODUCT
AND ONLINE INTRODUCTION
NEW
PRODUCT
AFFORDABILITY TECHNOLOGIES
INNOVATION

MARKET DIVERSIFICA
DEVELOPMENT TION
MORE COUNTRIES NEW PRODUCT
CATEGORY
ATTRACTIVENESS NEW SPORTS
DEVELOPMENT STRATEGY
PRODUCT DEVELOPMENT
STRATEGY

RESEARCH
INNOVATION CUSTOMIZA PERSONALISA DURABILITY
AND
TION TION
DEVELOPME
NT
DEVELOPMENT STRATEGY
MARKET DEVELOPMENT
STRATEGY
SIGNING TRAVIS SCOTT
AND RIHANNA TO GAIN
CASUAL CUSTOMERS.

USING INNOVATIVE GOING INTO NEW


MARKETING TO SPORTS LIKE
TARGET DIFFERENT FOOTBALL
MARKETS AND NFL

GOING INTO NEW


MARKETS LIKE
AFRICA , MIDDLE
EAST AND SOUTH
BRAND POSITIONING / REPOSITIONING

CULTURE PHYSIQUE

REFLECTIO PERSONALI
N TY

RELATIONS SELF
HIP IMAGE
BCG MATRIX
STARS QUESTION
MARK
CONVERSE
NIKE’S
SHOES HAVE
FOOTWEAR
BEEN ON A
AND
DOWNFALL
INNOVATIVE
BUT HAS A
DESIGNS
POTENTIAL

CASH DOG
COWS S
NIKE SB DID
SIGN RIHANA NOT GET A
TO EXPAND WELCOME
WOMENS FROM
SEGMENT SKATEBOARDI
NG
COMMUNITY
COMPETITORS
SUGGESTION / RECOMMENDATION

FOCUS ON
BET ON YOUNG
INDIAN/ASIAN 01 STARS 02
MARKET

DIVERSIFY INTO MAKE A LIFESTYLE


03 DIFFERENT SPORTS 04 BRAND
DID YOU KNOW?

KIHACHIRO ONITSUKA
LETS JOIN THE CAUSE AND
PROMOTE WOMEN IN
SPORTS

THANK YOU

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