Sept 10 Slides
Sept 10 Slides
Strategic External
Environment
The Strategic
Management
Inputs
Strategic Intent
Strategic Mission
Chapter 3
Internal
Environment
Process
Strategic
Competitiveness
Above Average
Feedback
Returns
Chapter One: Key Themes
2 Resource-Based Model
I/O Model of Superior Returns
Strategic Mission
An application of strategic intent in terms of
products to be offered and markets to be served.
Groups who are affected by a firm’s performance
Stakeholders and who have claims on its performance
Product Market
Organizational
Primary Customers
Suppliers Employees
Managers
Non-Managers