University Institute of Liberal

Arts and Humanities

Course Name: Professional Business Communication
Course Code: 23PCT-610

PROPOSAL WRITING DISCOVER . LEARN . EMPOWER

 COURSE OBJECTIVES
The Course aims to:
Augment students overall communication and interpersonal skills
1 by making them realize the importance of good oral and written
English Language in professional life.
Enrich their reading capability with special emphasis on expanding
2
vocabulary and grammatical formations.
Build exceptional speaking, reading and writing skills by correcting
3
grammatical errors and pronunciation through practice.
Enhances soft skills by fostering self awareness, confidence and a
4 positive attitude in students’ ability to communicate effectively in
English.

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 COURSE
OUTCOMES
The students are expected to
CO
Num Title Level
ber

Apply non-verbal and soft skills effectively to attain expertise in

CO1 Apply
Listening, Speaking, Reading and Writing Skills (LSRW Skills).

Apply correct contextual and comprehensible written text and

CO2 Apply
speech in a wide range of communication situations.

Demonstrate linguistic competence while speaking and writing

CO3 through accuracy in grammar, intonation, pronunciation and Apply
vocabulary.
Evaluate information as critical readers, speakers and writers
CO4 applying ethics in communication and being sensitive in cross Evaluate
cultural communication.
Create original short compositions, in the form of paragraph
CO5 writing, business correspondence, blogs etc. using logical Create https://www.utleystrategies.com/blog/
support and argument. proposal-writing
 Project proposal

A project proposal is the

document that facilitates a
professional relationship
between an organization and
outside contributors.

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 Things to consider beforehand

Typically, a project
proposal is the initial
framework for establishing
the concept of the project
and includes what you
want to accomplish, an
explanation of objectives,
and plans for achieving
them.

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 Types of proposals
Proposals are of two types:
• External Proposal-In external proposal, one firm responds to a
request from another firm or the government for a solution to a
problem. It ranges from lengthy (100 pages or more) to a short
(4-5 pages).
• Internal Proposal-In an internal proposal, an employee of the
department urges someone else in the company to accept an
idea or to fund equipment on research.

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 Planning external and internal
proposals
Planning a proposal carefully is
an extremely important task. A
well planned proposal can help
one to avoid mistakes and
improve efficiency. Following
are the points to be kept in
mind while planning:
• Consider the audience
• Research the situation
• Use visual aids
Clipartpanda.com
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 Format of external proposal
To:
From:
Date:
Title:
Executive summary:
Introduction:
Technical section:
Managerial section:
Financial section:
Name :
Designation:
Serbonline.in 8
 What to include in the sections
• The proposal starts with ‘To’, ‘From’ and ‘Date’.
• It states the name of the writer, the name of the person the proposal
is addressed to, the name of organisation and the proposal deadline
• The proposal must have a subject or title.
• The First section is the Executive summary. It clearly mentions the
content of the technical, managerial and financial sections in a
convincing manner.
• The second section is the Introduction. Give some background
information about proposal and also clearly mention the course of
action.

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 What to include in the
sections(continued)
• The Third section is the technical section. It introduces your
product/service, explains how it can help solve the recipient’s issue,
identifies the company’s plan for execution and provide technical
details of the deal.
• The Fourth section is the Managerial section. A section of your
proposal has to be dedicated to the topic of management approach
— how your organization will interface, report to whom and be held
accountable to whom in your client company.
• The Fifth section is the Financial section. It provides a breakdown
of the costs for every item in the proposal.
• The proposal ends with the writer’s name and designation written on
the left hand corner of the page.
 Types of internal proposals
There are two types of internal proposals:
• Assigned Proposal: In assigned proposal, an employee writes
solution for a given problem. He does not have to establish the
problem.
• Unsolicited Proposal: In unsolicited proposal, the writer writes
the solution of a problem which he has discovered himself.
The goal of the proposal is to convince the person or group in
authority to allow the writer to implement his idea.

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 Format of internal proposal
To:
From:
Date:
Title:
Introduction
The problem:
The solution:
The context:
Name:
Designation:
Alamy.com
 What to include in the sections
• The proposal starts with ‘To’, ‘From’ and ‘Date’.
• It states the name of the writer, the name of the person the
proposal is addressed to and the date of the proposal.
• The proposal must have a subject or title.
• The First section is the introduction. Give some background
information about proposal and also clearly mention the course
of action.
• The Second section is the problem section.It clearly
establishes the problems and its causes.

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 What to include in the
sections(continued)
• The Third section is the solution section. It states the details,
benefits of the solution and how the solution satisfies the
criteria.
• The fourth section is the context section. This section includes
the schedule for implementation of the solution, the personnel
involved and the solutions rejected.
• The proposal ends with the writer’s name and designation
written on the left hand corner of the page.

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 Applications

• A good proposal will describe what you hope to accomplish.

• It helps companies to get required expertise to materialize projects.
• By defining the objectives and planning a proposal efficiently,
business organizations can gain immense profits.

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 Assessment Pattern
Students are assessed on the basis of the following parameters:
• Hourly Tests - 2
• Assignments
• Surprise Test
• Quiz
• Student Engagement
• End Semester Exam

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 References
• https://www.fool.com/the-blueprint/project-proposal/
• https://www.mavenlink.com/resources/project-proposal
Youtube links
• https://www.youtube.com/watch?v=jsGBuu88WE0&t=63s
• https://www.youtube.com/watch?v=mozVzcNZMG0&t=73s

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THANK YOU

For queries
Email: [email protected]