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Design Thinking For Social Innovation

Design thinking is a human-centered approach to innovation that draws from design methods. It emphasizes empathy, collaboration, iteration, and user-centered design. The key principles are understanding user needs, bringing diverse perspectives together, testing ideas through prototypes, and focusing on the end user. Design thinking follows a process of empathizing, defining problems, ideating solutions, prototyping, and testing to address what makes sense for users within technical and business constraints. While it faces challenges like resistance to change and resource constraints, design thinking can foster transformative outcomes for organizations through improved collaboration, problem solving and innovation when championed with an open culture that supports feedback and iteration.

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Mahevish Fatima
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357 views13 pages

Design Thinking For Social Innovation

Design thinking is a human-centered approach to innovation that draws from design methods. It emphasizes empathy, collaboration, iteration, and user-centered design. The key principles are understanding user needs, bringing diverse perspectives together, testing ideas through prototypes, and focusing on the end user. Design thinking follows a process of empathizing, defining problems, ideating solutions, prototyping, and testing to address what makes sense for users within technical and business constraints. While it faces challenges like resistance to change and resource constraints, design thinking can foster transformative outcomes for organizations through improved collaboration, problem solving and innovation when championed with an open culture that supports feedback and iteration.

Uploaded by

Mahevish Fatima
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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DESIGN THINKING

FOR
SOCIAL INNOVATION

Empowering Innovation
and Problem Solving
“Design thinking is a human-
WHAT IS centered approach to
DESIGN innovation that draws from the
THINKING? designer’s toolkit to integrate
the needs of people, the
possibilities of technology, and
the requirements for business
success.”
Empathy: Understanding the needs and pain
points of customers, employees, or stakeholders.
KEY Collaboration: Encouraging cross-functional
teamwork to bring diverse perspectives.
PRINCIPLES Iteration: Embracing a cyclical process of
ideation, prototyping, and testing.

OF DESIGN User-Centered Design: Putting end-users at the


center of the design process.

THINKING Optimism: Approaching challenges with a


positive and solution-oriented mindset.
• Improved Customer Satisfaction

ADVANTAGES • Faster and More Effective Problem-Solving

• Enhanced Collaboration Among Teams


OF DESIGN • Increased Adaptability to Changing Market
Trends
THINKING • Higher Rate of Successful Innovation
HOW DESIGN
THINKING
Desirability: What makes sense
WORKS? to people and for people?

Feasibility: What is technically


possible within the foreseeable
future

Viability: What is likely to


become part of a sustainable
business model?
DESIGN THINKING PROCESS

Empathise Define Ideate Prototype Test

State your users Challenge


Research your Start to create Try your solutions
needs and assumptions and
user needs. solutions. out.
problems. create ideas.
DESIGN THINKING AND SYSTEMS THINKING

DESIGN THINKING BOTH SYSTEMS THINKING


• USER FOCUSED: prioritizes • THOUGHTFUL: both emphasize SYSTEM FOCUSED: prioritizes
deeply understanding the understanding problems before understanding the factors and dynamics

problems of a core group users. that make up a complex problem.


building solutions.
PROBLEM ORIENTED: focuses on
• SOLUTION ORIENTED : • NONLINEAR: both prioritize developing a nuanced understanding of
culminates in a prototype for a
gaining input from people and a problem through the creation of a
solution that can be tested with
then iterating upon your ideas systems map.
real people.
in a cyclic fashion. A S P I R E S F O R H E A LT H : w o r k s t o b u i l d
• ASPIRES FOR DELIGHT AND solutions that do not create unintended
• I N N O VAT I V E : b o t h l o o k f o r n e w
USE: works to build solutions that consequences but instead foster
approaches based on previously
meet the needs of real users. healthy dynamics.
undetected needs or patterns.
Resistance to change - Employees and management
might be resistant to adopting a new problem-solving
approach, especially if the existing methods have
CHALLENGES AND been in place for a long time.

Resource constraints - Implementing design


CONSIDERATIONS thinking may require investments in training, tools,
and dedicated teams, which might strain already
limited resources.

Balancing short-term goals with long-term


innovation - The immediate demands of the industry
might prioritize short-term goals, making it
challenging to allocate time and resources for the
more iterative and exploratory nature of design
thinking.
• Foster a Culture of Openness and
Collaboration
TIPS FOR APPLYING
• Allocate Dedicated Time and Resources for
DESIGN THINKING Design Thinking Projects

• Encourage Cross-Functional Teams

• Emphasize the Value of Feedback and


Iteration

• Empower Design Thinking Champions


•Design thinking is a potent innovation tool that offers a structured
approach to problem-solving and creativity.

•Its principles align seamlessly with the specific needs and


dynamics of our industry.

•Implementing design thinking can yield transformative outcomes,


including improved customer satisfaction and adaptability.

CONCLUSIO
•The key principles of empathy, collaboration, iteration, user-
centered design, and optimism resonate strongly within our industry
context.

N •By fostering an innovative culture, allocating resources, and


embracing feedback, we can effectively apply design thinking to
drive positive change.

•Design thinking isn't just a method; it's a mindset that empowers


us to approach challenges with empathy and creativity.

•As we move forward, design thinking serves as a reliable guide for


navigating innovation and achieving remarkable results within our
industry.
Q&A
THANK YOU

Ch. Shanthi Chebrole


Senior Software Developer
Cognizant

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