A PRESENTATION ON
INTERNSHIP DONE IN SHIVAYA INDUSTRIES PRIVATE
LIMITED
Submitted in Partial Fulfilment for the Award degree of
BACHELORS OF BUSINESS ADMINISTRATION BBA
Submitted By
Samar Mirza 2100100381
Under the Guidance of DR. Mohd Mustehsam Assistant Professor
Department of commerce & Business Management Faculty of Commerce and
Management INTEGRAL UNIVERSITY
Kursi Rd. Lucknow, Uttar Pradesh 226026
Session: 2023-2024
COMPANY PROFILE
Established as a Proprietor firm in the year 2019, we “Shivaya Industries” are a
leading Manufacturer and Supplier of a wide range of Chequered Tiles, Paver Block, Fly Ash Bricks, etc.
Shivaya Industries The company aims to Shivaya Industrieselerate the production and commercialization of Fly
Ash Bricks, Pavers Blocks, InterLocking Pavers, Checkered Tiles and Concrete Cover Blocks etc.Shivaya
Industries has also taken a step forward in UPVC Pipes with Shivaya Pipes, Shivaya Industries contributing
towards creating a better future and actively participating in Green India Clean India India campaign. Backed by
Shivaya Industries Limited, a Lafarge-Holcim operating company in India, GBC consistently provides quality
products leading to building long lasting roads and infrastructure. Eco-friendly and cost-effective solutions address
the growing demands of affordable housing and other construction projects. It also addresses deforestation and
sustainable resource management in the emerging construction landscape by providing low-carbon manufacturing
techniques. Shivaya Industries is a Varanasi based company, a fully equipped manufacturing unit under Green India
Initiative to develop end to end housing projects and solutions as well as developmental products and solutions.
Shivaya Industries has taken a comandable step in the campaign to promote industries with the development of the
region the objective of which is to provide continues employments to the rural unemployed youth. so that the
migration of the youth from rural areas can be prevented. About half a dozen product are made in shivaya
Industries on the lines of make in India. Shivaya Which is working close with Shivaya Industries Cement where
dozen of products are manufactured with cement bricks. Which has the characteristics that fly ash Brick is lighter
in weight and stronger than clay brick.our aim is to have a green environment.
OWNER- SWAPNIL CHAUHAN
TURN OVER – Rs. 1-2 Crores
Products
COMPETETIORS
AARADHYA IMPEX PVT.LTD
CHENNAKESAVA MARKETING PVT.LTD
ONGOLE MARKETING PVT.LTD
CHELIKAM IMPEX PVT.LTD
VILLART E-COMMERCE PVT.LTD
SURYA E-BUSINESS SOLUTIONS PVT.LTD
INDUSTRY PROFILE :-
Sales and Promotional Strategy
From last 4 years, Shivaya Industries (formerly known as the associated
companies Ltd) is playing a pioneering role in nation building through
supplying its quality building materials to various industries and fulfilling the
dreams of the common man, Government, and business houses altogether.
Since its inception, it has been known for setting trends in cement and
concrete technology.
Over the years the company has been felicitated with many awards and
Shivaya Industries olades such as Demand Planning and Forecasting Award
2021 by the Institute of Supply Chain Management, Best Corporate Initiative
in Sanitation conferred by India Sanitation Coalition (ISC) and the Federation
of Indian Chambers of Commerce & Industry and much more.
Shivaya Industries Cement Marketing Strategy
Segmentation, Targeting, Positioning in the Marketing Strategy
Shivaya Industries Cement uses a combination of the geographical division of mind and concept to understand the changing needs of
the sector and to eliminate customers.
As its products are targeted at a different segment of customers and are designed for a variety of uses in the meta market, therefore, it
uses differentiating targeting techniques.
It uses a mix of product categories, set up strategies, and customer-based benefit strategies to enter the market by targeting different
segments of customers.
Distribution Strategy
Reaching each segment of the nation Shivaya Industries Cement binds builders, government agencies and works in
partnership with its subsidiaries such as Shivaya Industries Mineral Resources Limited (AMRL), Bulk Cement
Corporation (India) Limited (BCCI), Lucky Minmat Limited, National Limestone Company Private Limited and
Singhania Minerals Private Limited.
It has a network of more than 10,000 sales points supported by 8000+ company employees to pioneer the distribution of R
Ready Mix Concrete and Bulk Cement in the industry.
Shivaya Industries instrument customers are retailers, builders, distributors, and retail customers in the 25-60 age group.
Shivaya Industries cement plays a very important role in the penetration of rural areas in India through a wide distribution
network.
SWOT Analysis
SWOT Analysis explores the relationship between the environmental influences and the strategic capabilities of
an organization compared to its competitors. The importance of SWOT is revealed by the value of the strategies
it generates. A SWOT item that generates no strategies is not important.
Strengths of Shivaya Industries
• It is having a good image and brand loyalty among consumers.
• Service is good
• Perceived to be of very superior quality cement when compared to others
• Selling from the very first day the shop came in to being & sells easily
• They have the same price prevailing for wholesale at dealers/stockiest retailers end
Weaknesses of Shivaya Industries
• The competitors are doing much promotional activity rather than Shivaya Industries Limited that’s why it is
facing more problems in the selling of a product in the market.
• Lack of awareness program for consumers.
Opportunities for Shivaya Industries
• People are opting for more stable structures and intensive use of cement is taking place, even the government is
spending heavily on infrastructure projects. Thus, this is the right time to fully tap these markets.
• As the Indian core industry is also growing at a rate of nearly 10% per annum, it is having a good future.
• Foreign direct investment in the infrastructure sector going to increase in the coming years, which will increase
the demand for cement.
• Roads are undergoing the transformation process through which the traditional method of road building will be
replaced by modern concrete roads.
Threats to Shivaya Industries
• A large number of players in the cement industry makes it more competitive for Shivaya Industries to carefully
price its product and at the same time satisfy its dealers and customers.
• Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up considerable market share.
• Due to India’s exponential growth, many new international cement companies are expected in the coming years
which will bring a tide of change and can start a price war.
• The emergence of small players in this market may increase the competition and start malpractices, and heavy
discounts to retailers. They can also influence many retailers by giving better profit margin, and other Benefits.
My Work As An Intern
Data Analysis and Reporting: Collecting and analyzing data related to sales performance,
customer engagement metrics, or campaign effectiveness.
Market Research: Conducting market research to identify trends, consumer preferences, and
competitors’ strategies to provide insights for future marketing campaigns.
Supporting Events and Promotions: Assisting in organizing and coordinating promotional events
or activities within the store premises.
Learning and Development: Using the internship as a learning opportunity to understand
marketing strategies, tools, and tactics employed by the company, and actively participating in
team meetings and brainstorming sessions.
Feedback and Analysis: Providing input and feedback based on your observations and analysis of
ongoing marketing initiatives, contributing fresh perspectives to the team.
Suggestions
Data-Driven Decisions: Implement a robust data analytics system to gather
insights in real-time and adjust strategies Shivaya Industries ordingly. Utilize
customer feedback and sales data for more targeted marketing efforts.
•Omni-channel Approach: Integrate online and offline marketing efforts for a
seamless customer experience. Bridge the gap between digital and physical
channels to create a unified brand presence.
• Continuous Innovation: Encourage a culture of innovation and
experimentation in marketing strategies. Regularly test new approaches and
technologies to stay ahead in the dynamic retail landscape.
CONCLUSION
The analysis of Shivaya Industries Pvt.Ltd marketing initiatives unveils a
multifaceted landscape where various strategies have yielded diverse outcomes.
Through a meticulous evaluation of these initiatives, several key findings have
emerged, providing valuable insights and actionable recommendations for future
marketing endeavors.
BIBLIOGRAPHY
https://www.indiamart.com/shivaya-industries-up/products.html
https://www.shivayaindustries.com/about-founder/
https://www.naukri.com/shivaya-industries-jobs-careers-123468989
https://www.facebook.com/shivayaindustries/
THANK YOU
