Data Analysis and Business
Intelligence in E-Global Business
By
Dr. Y. Vinodhini-Professor
Amjad Ali Khan College of Business
Management
• In today's hyper-connected world, e-global
businesses thrive on insights gleaned from
data. Data analysis and business intelligence
(BI) have become indispensable tools for
navigating the complexities of international
markets and optimizing operations. Let's delve
into their roles and witness their power
through real-world examples.
Data Analysis:
• Data analysis in e-global business involves collecting,
cleaning, and transforming vast amounts of data from
various sources like:
• Website traffic: User behavior, conversion rates, bounce
rates.
• Social media: Brand mentions, sentiment analysis,
engagement metrics.
• Customer relationship management (CRM) systems: Sales
data, customer demographics, support tickets.
• Financial transactions: Revenue, costs, profitability
metrics.
• Supply chain data: Inventory levels, shipping times,
supplier performance
Through various statistical and analytical techniques, e-
global businesses can uncover:
• Market trends: Identify emerging opportunities and
consumer preferences in different regions.
• Customer segmentation: Group customers based on
shared characteristics for targeted marketing and
personalization.
• Competitor analysis: Understand competitor strategies
and identify areas for differentiation.
• Operational inefficiencies: Pinpoint bottlenecks and
optimize processes for improved efficiency and cost
reduction.
Business Intelligence:
Business intelligence (BI) is a technology-driven process for
analyzing data and delivering actionable information that help
executives, managers and workers make informed business
decisions.BI takes data analysis a step further by transforming
insights into actionable intelligence. It involves:
. Data visualization: Presenting complex data in dashboards
and reports for easy interpretation and decision-making.
. Predictive analytics: Forecasting future trends and customer
behavior to anticipate demand and optimize resource
allocation.
. Real-time reporting: Monitoring key performance indicators
(KPIs) and making dynamic adjustments based on real-time
Examples of Data Analysis and Business Intelligence in E-Global
Business
1. Fashion retailer Zara:
• Uses real-time sales data to adjust production
forecasts and quickly respond to changing trends.
• Analyzes social media mentions to identify
popular styles and predict future demand.
• Personalizes the online shopping experience
based on customer browsing behavior and
purchase history.
Example-2
2. Online travel agency Booking.com:
• Analyzes user search queries and booking
patterns to recommend personalized travel
destinations and deals.
• Uses predictive analytics to optimize pricing
strategies based on demand and competitor
offerings.
• Monitors customer reviews and sentiment
analysis to identify areas for improvement in
service and offerings.
Sentiment Analysis
• Sentiment analysis is an automated process capable of
understanding the feelings or opinions that underlie a
text. It is one of the most interesting subfields of NLP, a
branch of Artificial Intelligence (AI) that focuses on how
machines process human language.
• Sentiment analysis studies the subjective information in
an expression, that is, the opinions, appraisals,
emotions, or attitudes towards a topic, person or entity.
Expressions can be classified as positive, negative, or
neutral. For example:
• “I really like the new design of your website!” → Positive
• “I’m not sure if I like the new design” → Neutral
3. Global manufacturing company Siemens:
• Uses supply chain data analysis to optimize
inventory levels and shipping routes, reducing costs
and improving delivery times.
• Leverages predictive maintenance to identify
potential equipment failures and schedule
preventive maintenance, minimizing downtime and
production losses.
• Analyzes customer feedback and usage data to
develop new products and services tailored to
specific regional needs.
• These examples showcase the
immense potential of data analysis
and BI in e-global businesses. By
harnessing the power of data,
companies can gain a competitive
edge, expand into new markets,
and ultimately achieve sustainable
success in the global arena.
conclusion
Data analysis and BI are not one-size-fits-
all solutions. Every e-global business has
unique needs and challenges. The key
lies in identifying the right data points,
utilizing the appropriate analytical tools,
and translating insights into actionable
strategies for continuous improvement
and growth.
