Communication for

various purposes
Why do we communicate?

share ask questions

information comments

express wants develop social social etiquette

and needs relationship
 Consideration in communication
(West,2015)
Purpose: a better strategy however is to determine your
purpose: why do you want to communicate
Communication purpose 1: obtain / provide / disseminate
information
Communication purpose 2: persuade / argue
Audience : who is going to receive your message?
• Demographics
• Psychographics
• Situational information
 Consideration in communication
(West,2015)
Message structure : how are you going to convey your
message?
- Direct approach
- Indirect approach
Channel : how are you going to transmit your message?
- Written
- Verbal
 What is information
is a fact, thought or data conveyed or described through various
types of communication , like written, oral, visual and audio
communications.
Types of information

Context Content

Meaning
 Relevant Information

Valid Information

Characteristics
of information Reliable Information

Factual Information
To obtain

Provide

Disseminate
Information
 Obtaining information is crucial in the cognitive
process, as it initiates the learning process. Learners
can progress to different cognitive levels by
acquiring and storing information for later recall or
memory retention.
Teachers and students can gather information
through various methods such as interviews,
observations, testing, internet browsing, reading,
watching news, watching documentary films, talking
to people, group discussions, personal interviews,
and surveys.
Interviewing : An interview is CHARACTERISTICS OF
a two-party interaction in AN INTERVIEW:
which at least one party has a A. Interviews always involve
specific, serious purpose and two parties.
that usually involves the B. Interviewing is always
purposeful.
asking and answering
C. There is focus on asking and
questions.
answering questions.
Observing and testing

Observing and testing involves a questioning

strategy, intentionally watching to discover
elements in a situation. It involves placing
oneself in the situation and recording
observations, considering basic facts for
information collection.
Surveying
A survey is a research method that gathers data from a predetermined
group of respondents to gain insights on specific topics, and can be
conducted through various methods such as telephone, mail, email,
and internet surveys.
 Providing information

Information is crucial in education, career, life, and

business. Relevance is essential for students to
develop engaged, motivated, and self-regulated
learners. Information should be sufficient, reliable,
valid, and accurate, influencing listeners and
receivers' actions and decisions.
Information dissemination
Information dissemination involves the dissemination of knowledge,
opinions, or information to a specific audience, with the aim of
influencing their behavior and adoption of new ideas, products, or
services. Planning and utilizing various methods to support each other
are crucial in this process.
Methods in disseminating information

• News release
• Blog
• Emails
• Text message
• Social networking websites or social media
• Public service announcements
• Door to door
• Community meetings
To persuade
and argue
Persuasion
Persuasion is the act of convincing people to change their attitudes and
beliefs, using freedom of choice. It's an effective way to influence thoughts
and behaviors, especially in the workplace. It can be used to increase
productivity, maintain democracy, or gain new partners, unlike coercion that
uses harmful actions.
 Three modes of persuasion
according to Aristotle

ETHOS
LOGOS
PHATOS
 6 WAYS TO
Talk PERSUADE: Think smart
Fast

Master the
Be persistent
body language
Timing is
Get to know the
everything
audience
DO'S AND DON'TS IN PERSUASIVE COMMUNICATION

DO’S DON’T

1. Know your audience 1. Never rely on a great argument

2. Get the audience attention 2. Never make a hard sales pitch
3. Tailor the message to the medium 3. Never take an "all or nothing" stance
4. Convey the benefits 4. Don't believe you have only one chance
Argumentative
Is the act of trying to make your listeners/ readers believe that your idea is better based on the various
reasons that you have at hand. it is logical and reasoned way to demonstrate one’s point of view,
belief, conclusion, or position. It is the art of persuading based on reason, facts and not emotions.
Examples:
- Debate
- Meeting' de Avance
 Lucas (2007) claims that to avoid defective
argumentation, the following must be avoided:

• Defective 2. Misuse of facts 3. Inappropriate 4. Defective 5. Evidential

Evidence evidence Patterns of fallacies
reasoning

7. Confusing facts
6. Slippery 9. Flawed 10. Defective
with opinion 8. Red herring
slope proofs arguments
 Types ofArguments

• Casual argument
• Rebuttal argument
• Proposal argument
• Evaluation argument
• Narrative argument
• Toulmin Argument
• Rogerian argument
• Classical Western argument
 Public Speaking
is a way of making your ideas public, sharing with other people
and influencing other people.
 3 major differences between
conversation and public speaking
( Lucas, 2015)

• Public speaking is more highly structured

• Public speaking requires more formal language.
• Public speaking requires a different method of
delivery.
Kind of speech according to purpose
Informative speech - intends to educate the audience particular topics, the
topics covered in informative speech should help the audience to understand
subject, better to understand what they learned later
Persuasive speech - specific type of speech in which the speaker has a goal
of convincing the audience to accept his/her point of view
Argumentative speech - it is a persuasive speech in which the speaker
attempts to persuade his audience alter their viewpoints on controversial
issues, it aims to radically change the opinions already held by the audience
ways of delivering a speech
Kind of speech according to purpose

Read Speech - or reading from a manuscript is the word-for-word

iteration of a written message.
Memorized speech - speech is the recitation of a written message
that the speaker has memorized
Impromptu speech - not rehearsed. This type of speaking is a
presentation of a short message without prior preparation
Extemporaneous speech - the presentation of a planned and
rehearsed speech using minimal notes.
GUIDELINES ON WRITING
A SPEECH (LUCAS, 2015)
• Focus on your topic.
• Develop your topic.
• Organize your speech.
a) Introduction
b) Body
c) Conclusion
Group 1
Thank you
Submitted to:
Mr. Ariel Bartolata
 Resource page
https://www.slideshare.net/RyanBuer/communication-
for-varoius-purposes.
https://purposivecommunication.tech.blog/
2019/03/10/communication-in-varoius-purposes/.
https://www.scribd.con/document/
523657978/.purcomm-1