WELCOM
E!
MR. CLAUDIO CISNEROS,LPT MAED
PRAYER
Module 7: Philippine Mass Media
Author: Jean Encinas-Franco,
PhD
More modules at https://sibika.ph/
Mass media - refers to “a single communicator, or
sender, and many receivers (e.g., an audience, readers,
viewers, etc.) receiving content through a particular
channel” (Kawamoto, 2003). Before the advent of the
Internet, mass media consisted of the radio, television,
newspapers, and films. However, the Internet and other
digital technologies have heralded the rise of ‘new media.
Mass media means technology that is
intended to reach a mass audience. It is the
primary means of communication used to
reach the vast majority of the general
public. The most common platforms for
mass media are newspapers, magazines,
radio, television, and the Internet.
Most Essential Learning Competencies
● Analyze the forms and functions of social
organizations; and
● Explain the forms and functions of state and non-
state institutions.
The Information Age, also referred to as the
Computer Age, Digital Age, Silicon Age, or New
Media Age, is a historical era that started in the
middle of the 20th century and was marked by a
quick transition from the traditional industries
created by the Industrial Revolution to an
economy predominately based on information
technology.
T
The invention of the transistor in 1947, which serves as
the fundamental component of contemporary electronics,
and the optical amplifier in 1957. Which forms the basis
of long-distance fiber optic communications, and Unix
time measured from the beginning of January 1, 1970,
which serves as the foundation of Coordinated Universal
Time and Network Time Protocol. So now synchronizes
all computers connected to the Internet, have all been
linked to the beginning of the Information Age.
Communication technology:
Papers and other writing supplies
were readily available throughout
the pre-industrial era.
Pen, paper, and the typewriter
throughout the industrial era.
Phone and telegraph in the electronic
age.
Smartphones, laptops, computers, and
social networking throughout the
information era.
What tools/formats are used by people to store
information?
Stone tables, archaic writing instruments, and
paper in the pre-industrial era.
Age of Industry throughout books.
Books, computers, and the printing press in the
electronic age.
The use of laptops, computers, and
mobile devices in the information age.
What tools/formats are used by people to store
information?
Pre-industrial era desire for painting, traditional
writing instruments, and stone tables.
The industrial era with books, magazines, and
newspapers
Computers, books, printing presses, radios, and
newspapers in the electronic age.
Mobile phones, laptops, social media, wearable
technology, digital books, paperback books, ink
pens, and stone tables are all examples of the
information era.
Information broadcasting equipment/format.
Pre-industrial era desire for painting, traditional
writing instruments, and stone tables.
Pre-industrial era desire for painting, traditional writing
instruments, and stone tables.
The industrial era with books, magazines, and
newspapers
Computers, books, printing presses, radios, and
newspapers in the electronic age.
Mobile devices, computers, laptops, social media,
wearable technology, digital books, books, and printing
are all examples of the information era.
Self-evaluation Form (Part I)
Write words that you associate with ‘mass media’,
gatekeeper, ‘watchdog’, and ‘agenda-setting’.
Lesson Objectives
At the end of the lesson, the student is expected to be
able to:
● Know the media’s functions and roles in society;
● Understand the role of social media and how it has
transformed the media’s role;
● Develop awareness of current issues surrounding
the mass media; and
● Apply knowledge about the media in promoting
positive values in society.
Key Concepts
● Mass Media - refers to one communicator which sends
signals to multiple receivers.
● Gate-keeper - role of the media wherein content is filtered
and then released to the public.
● Watchdog - role of the media wherein the outputs are
transparent and critical information on public
officials.
● Agent of socialization - an institution which impacts on the
social development of an individual.
● Agenda-setting - role of the media wherein the media
contributes to shaping the context of government
policies.
Activity 1: Socialization and media exposure
Instructions. Fill in the following table:
Answer the following questions and discuss your
answers with your seatmate:
● What type of media are you most exposed to?
● Why do you think you are most exposed to this type?
● What specific functions (divert, instruct, interpret,
bond, inform) do your exposure to mass media serve?
Reflect on the following questions:
● Why is the mass media regarded as the fourth estate?
● What does it mean when the media acts as a
gatekeeper of information? Give examples of cases that
you know about.
● How do digital technologies transform the way
individuals acquire information?
● How important is the watchdog role of the news
media?
● To what extent does the interpretation function of
mass media heightened by the advent of
digitally-mediated new media?
● What are the limits and possibilities of new media
technologies?
The Functions of the Media:
What are the 7 functions of media?
And some forms of technology used to spread messages is the
media.
Information. Sending and sharing of information is the major
function of media. ...
1. Education. Media provides education and information. ...
2. Entertainment
3.Persuasion
4.Surveillance
5.Interpretation
6. Linkage 7. Socialization
What are the 5 most essential functions of
media?
Media has different functions, from educating the
masses to persuasion, entertaining people,
surveillance of society, socialization, and linkage of
different groups.
Mass media serves many functions.
It informs, instructs, interprets,
diverts our attention from other
activities, and
allows us to bond with family or like-
minded individuals (Communication
in the Real World, 2016).
News Media’s Role in Society
Aside from the functions discussed above,
the media, specifically those that deliver
the news, has an important
role in democratic societies. These are as
follows: gatekeeper, watchdog, agenda-
setting, and agent of socialization.
As a gatekeeper, the media, its practices,
system, and ownership structure can impact what
and when they
report the news. This means that they have much
leeway in filtering the material that one gets to read or
watch.
The reporter, the desk editor, the producer, the news
director, and even the network or newspaper owner
determine which are newsworthy and which particular
stories can be published.
The watchdog role of the media, helps
strengthen public officials’ accountability to their
citizens. Democracy is
anchored on checks and balances among the
three branches of government, namely: the
executive, legislative,
and judiciary, all three are State entities. The
press or the news media are often called the
Fourth Estate, the
external check on powers of the State
In 2021, Maria Ressa was awarded
the Nobel Peace Prize (Linao, 2021)
for her work in fighting attempts to
suppress freedom of the press during
the years of the Duterte presidency.
This agenda-setting role of the media
refers to its ability to help shape
the priorities and policies of the government
and the public.
Activity: Limiting Press Freedom
Instructions. Form into groups, and read
on the situation of the media during the
Marcos and Duterte
administrations.
Step 1. You may start with this one from Rappler: FAST
FACTS: How Marcos silenced, controlled the media
during Martial Law
Step 2. Discuss: How can state control of the media impact the
information released to the public, and why
do you think this is done by authoritarian leaders?
Step 3. Using a manila paper or a shared document, create a
timeline of the events during the Marcos. Use
your creativity.
Self-Evaluation Form (Part 2)
Answer the following questions.
1. After studying the lesson, update the
conceptual map for the words mass media,
gatekeeper, watchdog, and
agenda-setting below.
2. How will you apply the knowledge you
have learned on the roles and functions of
mass media in improving
Philippine society?
_______________________________________
_______________________________________
_______________________________________
_______________________________________
_______________________________________
_______________________________________
_
Rubric for Discussions
Rubric for Creative Outputs
References
Atienza, Maria Ela L. 2006. “Local Governments and Devolution in the Philippines”,
Chapter 16. In
Philippine Politics and Governance: An Introduction, edited by Noel M. Morada and Teresa
S.
Encarnacion Tadem. Quezon City: University of the Philippines’ Department of Political
Science
with the support of the Commission on Higher Education.
Atienza, Maria Ela L. and Ferdinand C. Baylon. 2006. “The Judiciary”, Chapter 14. In
Philippine Politics
and Governance: An Introduction, edited by Noel M. Morada and Teresa S. Encarnacion
Tadem.
Quezon City: University of the Philippines’ Department of Political Science with the support
of the
Commission on Higher Education.
Caoili, Olivia C. 2006. “The Philippine Legislature: From Pre-Spanish Times to the Eve of
Martial Law”,
Chapter 11; “The Philippine Legislature: The Martial Law Period”, Chapter 12; and “The
Restored
Philippine Congress”, Chapter 13. In Philippine Politics and Governance: An Introduction,
edite
THANK
YOU SO MUCH!
●.
●.
●.
●.
●.
Table of
Contents!
Overview Assignment
Describe here the topic of the Describe here the topic of the
section section
Topic Features About the Topic
Describe here the topic of the Describe here the topic of the
section section
01
OVERVIEW
You can enter a subtitle here if you
need it
Introduction
Neptune is the farthest planet
from the Sun and also the fourth-
largest by diameter in the entire
Solar System
“This is a quote. Words
full of wisdom that
someone important said
and can make the reader
get inspired.”
—Someone Famous
2
itle. P5
Boo k T
What Is This ●
Topic About? You can explain here what is the
topic about
● You can explain here what is the
topic about
● You can explain here what is the
topic about
● You can explain here what is the
topic about
● You can explain here what is the
topic about
You can replace this
picture if you wish
Definition of
Ex a m
Concepts conten
t
Mercury Mars
Mercury is the smallest planet Despite being red, Mars is a
cold place
Saturn Venus
It’s composed of hydrogen and Venus is the second planet
helium from the Sun
Features of Mercury
the Topic It’s the closest planet to
the Sun
Jupiter
It’s the biggest planet
Venus is th
e
second plan
et
from the Su
n
Mars
Mars is actually a cold
place
10% 50% 40%
Despite being red, Mars is Saturn is the ringed planet Venus has a beautiful
a cold place and a gas giant name, but it’s hot
Practical Uses
of This Subject Mercury
Mercury is the closest
planet to the Sun
Jupiter
Venus is th
e
second plan It’s a gas giant and the
et
from the Su
n biggest planet
Did You h,
is grap
Know This? d
on
i fy t h
To mo it, follow the
a
click
an g e the dat
h
link, c place this
and re
35% 65%
Mercury is the Jupiter is the biggest
Factor 1 Factor 2 Factor 3 smallest one one
31,500
Big numbers catch your
audience’s attention
Problem Solution
Neptune is the fourth- Jupiter is a gas giant and
largest planet in the Solar the biggest planet in the
System Solar System
Process
Mercury is the Saturn is the ringed
smallest planet planet
Step 1 Step 2 Step 3 Step 4
Venus has a beautiful Mars is a cold place
name
Insert Your
Multimedia
Content Here
Despite being red, Mars is
actually a cold place full of
iron oxide dust
Overview
Diagram
30%
Mercury is Venus is the Mars is a cold Saturn has rings
smallest one second one place
Locations
Saturn has rings
Mars is a cold
place
A P ic
Reinf ture
orces
C o n c th e
ep t
Data Review
Study 1 Study 2 Study 3 Study 1 Study 2 Study 3
0.3 1.2 4.5 2.5 6.9 1.6
1.4 0.6 7.8 3.5 7.7 1.8
Review of Concepts
Mercury Venus Mars
Mercury is the Venus has a Mars is actually a cold
Smallest planet beautiful name place
Jupiter Saturn Neptune
It’s a giant and the Saturn is the Neptune is the
biggest one ringed one farthest planet
Exercise
a b e autiful
ha s
Venus and is the
name net fro
m
n d p l a
seco Despite being red, Mars is
t h e Su n actually a cold place
Assignment
l an et ha s a
p
Which ame and is
ul n
beautif d one from
on
t h e s e c Su n
th e
Thanks!
Do you have any questions?
[email protected] +91
620 421 838 yourcompany.com CREDITS
:
template w This presentation
as created
including ic by Slidesg
o o,
infographic ns by Flaticon, and
s & image
s by Freep
ik.
p
Please kee
r
this slide fo
.
attribution
Alternative
Resources
Resources
Did you like the resources on this template?
Get them for free at our other websites.
PHOTOS: ● Side view woman working on laptop
● Female teenager reading book in cafe ne
● Content youngster enjoying time ar friends
● Teenage student sitting at table with note ● Happy teen girl at lesson
book and writing ● Girl on armchair reading
● Crop student writing in notepad
Resources
VECTORS:
● Wooden background with checklist and
pen ● Schedule with nice notes
● Open notebook with accessories ● ets of paper with sticky tape
● Notebook page vector ● Assortment of arrows highlighter
● Collection of leaves and colored notes ● Pack of small sticky notes in realistic sty
● Tablet background with hand-drawn lear le
ning items
Instructions for use
In order to use this template, you must credit Slidesgo by keeping the Thanks slide.
You are allowed to:
- Modify this template.
- Use it for both personal and commercial projects.
You are not allowed to:
- Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
- Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
- Include Slidesgo Content in an online or offline database or file.
- Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
- Acquire the copyright of Slidesgo Content.
For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
Fonts & colors used
This presentation has been made using the following fonts:
Concert One
(https://fonts.google.com/specimen/Concert+One)
Roboto Mono
(https://fonts.google.com/specimen/Roboto+Mono)
#a8d68c #f1c232 #b44141 #df7070 #7a9e64 #595959
Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick
the background and layers you want to show and bring them to life with the animator panel! It will boost
your presentation. Check out How it Works.
Pana Amico Bro Rafiki Cuate
Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource
and click on the object you want to change. Then, click on the paint bucket and select the color you want.
Group the resource again when you’re done. You can also look for more infographics on Slidesgo.
JANUARY FEBRUARY MARCH APRIL MAY JUNE
PHASE 1
Task 1
Task 2
PHASE 2
Task 1
Task 2
JANUARY FEBRUARY MARCH APRIL
PHASE
1
Task 1
Task 2
...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons
