BUSINESS PLAN FOR IT
SERVICES / PRODUCTS IN
INTERNATIONAL MARKET
BY: AMITESH KUMAR
This executive summary outlines a
comprehensive business plan for the entry and
expansion of our IT services and products into
the international market. With a robust
foundation in delivering cutting-edge solutions,
our company is poised to capitalize on global
opportunities, positioning itself as a leader in
the rapidly evolving IT landscape.
o Market Analysis
o Unique Value Proposition
o Target Audience
o Go-to-Market Strategy
o Revenue Model
EXECUTIVE
o Operational Plan
o Financial Projections
o Risks and Mitigations
o Conclusion
SUMMARY
BUSINESS PLAN FOR IT
SERVICES/PRODUCTS IN
INTERNATIONAL MARKET
SITUATIONAL
ANALYSIS
SWOT ANALYSIS
• Inductus Limited has been in business for over 16 years. • Inductus Limited’s operating revenues range is INR 56 cr
• The company has a diverse range of services, including for FY ending on 31 March, 2023
consulting, outsourcing, project management, • The company’s website is not updated at the moment and
technology, industries, skill development, infra & needs improvement.
engineering services, government consulting & advisory, • Case Studies are missing on website.
HR consulting & outsourcing.
• Inductus Limited can expand its services to other • The IT Services industry is highly competitive.
countries. • The company may face challenges in retaining its clients
• The company can leverage technology to improve its due to the high competition
services
BARRIERS
Software Application
Development Development
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Value Proposition
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Application Staff
Management Augmentation
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STP Model
Segmentation Targeting Positioning
• Geographical • North America & • To developing a
Segmentation Europe unique marketing
mix for product
• Firmographic • Small & Midsize and services
Segmentation Businesses positioning
• 11-50, 50-200 , Below strategy for each
500 Employees targeted segment
• Company Revenue
between $ 50-500 M 7
TARGET
MARKET
01 02 03
Our customers work in leadership We're primarily targeting SMB’s Companies with revenue of 50-500
and management roles in the tech with a company size of 200 people Million USD.
industry. (Primarily in North or less.
America & Europe)
8
Market Size
Total market size for IT Services in North America and Europe
$1.28 T $490B $100B
Total Addressable Market (TAM) Serviceable Addressable Market (SAM) Target Market
9
BUYER PERSONA
Job title CEO
Location USA
Company size 500
Industry Tech / IT / Other Industries
Julia Acquisition channels LinkedIn / Social media
Personality
Introverted Extroverted
What is this customer trying to achieve
Tech savviness Goal
with your product or service?
Low High
Emoji usage
Low High
What are their pain points with current
Frustration
solutions?
10
BUYER PERSONA
Job title CXO
Location CANADA
Company size 200
Industry Tech / IT / Other Industries
Julia Acquisition channels SEO
Personality
Introverted Extroverted
What is this customer trying to achieve
Tech savviness Goal
with your product or service?
Low High
Emoji usage
Low High
What are their pain points with current
Frustration
solutions?
11
BUYER PERSONA
Job title CIO/CTO
Location EUROPE
Company size 50
Industry Tech / IT / Other Industries
Julia Acquisition channels Inorganic / PPC
Personality
Introverted Extroverted
What is this customer trying to achieve
Tech savviness Goal
with your product or service?
Low High
Emoji usage
Low High
What are their pain points with current
Frustration
solutions?
12
How are we acquiring users now?
Acquisition/
Marketing channels
%
%
%
%
Organic search / SEO (25%) LinkedIn / Social Media (35%)
Inorganic / Paid / PPC (20%) Email (10%)
Referral (8%) Happy accidents (2%)
Acquisition strategy
Channel Description
Referrals Word of mouth, referral programs
E A R LY S TA G E
Creating content & Creatives around relevant product
SEO
keywords (Google, Bing)
Communities Slack channel, Reddit, web3
Partners / Strategic Alliance Integrations, Co-Marketing, Build Partnerships & Alliances
Email Newsletter, Blogs, Creatives, Email Marketing
Outbound Sales (Emails, Calls, LinkedIn Prospecting)
SEM / PPC Ads in search results (Google, Bing)
L AT E R S TA G E S
Social media LinkedIn, Facebook, Twitter, Instagram
Events Attend & Organize Events / Conferences / Webinars
Teams
Lead Generation & Data
Marketing Team Enrichment Sales Team
• SEO (Can be • Email Marketing • Sales Reps (As per
Outsourced/Inhouse) Services/Products &
• LinkedIn Lead Generation Geography)
• Organic Campaigns
• Social Media Postings • Inside Sales / Cold Calling (On
• Email Marketing Paid Leads)
• Data Accuracy tasks for
• Content Writer redundant data • Technical Presales Team (As
• Web Designer per Technology & Services)
15
Tools/Resources/Infra
Hubspot LinkedIn
Hubspot
Marketing Sales
Sales Pro
Hub Pro Navigator
Dripify.io • Lusha HubSpot
(LinkedIn Lead • Seamless.ai CMS (?)
Automation)
• Leads411
• RocketReach
• Zoominfo
16
COSTING
$1,275
Marketing Platforms $1,290 Sales Platforms
○ Hubspot Marketing Pro ($890 5-
Users) ○ LinkedIn Sales Navigator ($76/Usr/Mo)
○ Hubspot CMS ($ 400) ○ Hubspot Sales Pro ($500)
. ○ Dripify - Advanced($79/Usr/Mo)
Lead Generation $7,000
○ SEO (200 Keywords) ($1000)
$3,000
○ SMM
○ Google Ads ($1000) Sales Reps (5)
○ LinkedIn Ads
○ Paid Leads 17
REVENUE MODEL
PERFORMANCE MEASUREMENT METHODS
STANDARDS OF PERFORMANCE
o Customer satisfaction
o Technician utilization
KEY
MARKETING METRICS TO MEASURE SUCCESS
o Website traffic PERFORMANCE
MEASUREMENTS
o Conversion rates
o Customer acquisition cost (CAC)
o Customer lifetime value (CLV)
o Return on investment (ROI)
o Google Analytics (Bounce Rate, Engagement Time, Geography etc.)
o Number of Leads Generated (Channel wise)
o No. of Leads Converted (Channel wise)
TEAM MEMBER KPI’s & KRA’s
o No. of Prospect touch points
o Emails
o Calls (With Quality assessment)
o LinkedIn Messaging
o Personal outreach
o Total Meetings conducted
o Advanced level meetings escalated
o Lead Allotted to conversion ratio
o Revenue Generated
o Average ticket size
o Cost per ticket
Timeline
Our two-year action plan
• Revamp Website • Assess Performance
• Marketing • Update Strategy • Assess Productivity
January, 2024 April, 2024 • Plan for Next Year
December, 2024
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2024 2025
• Build Teams • Assess Performance • Assess Performance
• Invest on Infra & Tools • Update Strategy • Update Strategy
February, 2024 July, 2024 October, 2024
22
Traction
Forecasting for success
Sales New Client Avg. Gross Company
Reps Acquisition Ticket Revenue Revenue Gross Revenue
Size
$7,000,000
2023 0 0 $0 $0 $0
$6,000,000
$5,000,000
2024 5 30 $16,500 $500,000 $80,000
$4,000,000
2025 10 60 $20,000 $1,200,000 $200,000 $3,000,000
$2,000,000
2026 20 120 $25,000 $3,000,000 $480,000
$1,000,000
2027 40 240 $25,000 $6,000,000 $960,000 $0
1 2 3 4
23
What will we focus on post-launch?
1. Revamp Website.
2. Give simple but clear value propositions.
3. Make detailed Case Studies, Company Portfolio &
RECOMMENDATIONS
Presentations on Website.
4. Build virality into the Services / Product offerings.
5. Make referrals part of the product and encourage word
of mouth.
6. Drive acquisition through SEO.
7. Hire an SEO agency to increase organic non-branded
traffic.
8. Leverage online communities.
9. Expand the community team and acquire and engage
users via a Slack community, Reddit, etc.
10. Invest on Infra & Quality Resources.
11. Build Strategic Alliances.
12. Attend & Conduct Events, Conferences & Webinars on
Latest technological trends in market.
13. Build trust & deliver value to clients.
THANK YOU
Allan Mattsson
+1 555-0100
[email protected]
www.contoso.com
25
References
1. FORBES.COM
2. TOFLER.COM
3. ETC
4. PENDENCY
1. Executive Summary (Update)
2. Barriers
3. Value Proposition
4. Market Size (Include calculation details)
5. Revenue Model
