Air
Purifiers
Developers
Let your nose breath good environment.
Om Gori- 15
Meet Patel- 51
Krish Mistry- 40
Pratham Panchal- 48
Hussain Agwan- 02
What are Air Purifiers?
• The air purifier market is a diverse and rapidly growing
industry that encompasses a wide range of products
designed to improve indoor air quality and create pleasant
environments.
• Additionally, the market has witnessed a shift toward
natural and organic air purifier due to rising concerns
about chemicals in traditional products
How Big Is Air Purifier Market?
• The Global Air Purifier • India’s Air Purifier market is
Market size in 2021 stood at Fragmented structure market
USD 9.24 billion and set to and it’s size is about USD
touch USD 22.84 billion by 157.2 Million in 2022. It is
2030, growing at a CAGR estimated to be USD 1169.10
10.6%. The Global Air Purifier million value by 2030 at
Market drivers include high growing CAGR of 28.51%.
demand from residential &
commercial sectors.
Types Of Air Purifiers.
HEPA Purifier Ionic Purifier UV Purifier
It is a high efficiency particulate Ionic Purifier are quiet & operate UV purifier has UV rays which
air filter. This type of air filter without a motor. They emit negative kill the harmful bacteria from
can remove at least 99.97% of ions into the air which bonds with water.
dust, bacteria, pollen etc. positively charged airborne particles
like dust.
Electronic Air An Electronic air cleaner is a whole home
solution that works with your furnace or air
Cleaners conditioner to charge & trap airborne particles
using static electricity.
HEPA Purifiers Ionic Purifiers UV Purifiers Electric Air Cleaner
Ionic Air Purifiers
Ionic air purifiers work by producing negatively charged ions, which attach to positively
charged pollutants in the air, such as dust, pollen, and smoke. The weighted-down pollutants
then fall to the ground or are collected on the air purifier's collection plates.
The market share of ionic air purifiers among the air purifier market is approximately 5-10% as
of 2023. Ionic air purifiers are a relatively new type of air purifier, and they are not as widely
used as traditional air purifiers that use HEPA filters.
The market share of ionic air purifiers is expected to grow in the coming years due to the
increasing awareness of air pollution and the growing demand for affordable and
portable air purifiers.
Overall, the ionic air purifier market is still relatively small, but it is growing rapidly. Ionic air
purifiers are a good option for people who are looking for an affordable and portable air purifier.
Companies Manufacturing Ionic Purifiers.
Samsung LG Austin
Coway Sharp
Honeywell
Current Market Share
Samsung
Odonil 10%
24% LG
10%
Honeywell
5%
Austin
3%
Sharp
6% Coway
40%
Godrej Group
Godrej Group is a prominent Indian conglomerate with diverse business interests spanning across sectors such
as consumer goods, real estate, appliances, agribusiness, security solutions, and more. Established in 1897, the
company is headquartered in Mumbai, India. Godrej is known for its innovative products and sustainable
practices. Over the years, it has become one of India's leading and trusted brands, with a strong global presence.
The group is committed to social and environmental responsibility, focusing on creating a positive impact on
society while achieving business success.
Godrej aer Fresheners
Godrej Air Fresheners are products offered by the Godrej Group to enhance indoor air quality and create a
pleasant atmosphere. These air fresheners come in various forms, such as sprays, gels, and diffusers, and are
designed to eliminate odors and provide long-lasting fragrance. Godrej Air Fresheners are known for their
innovative fragrances, effectiveness in neutralizing unpleasant smells, and their ability to freshen up different
spaces, including homes, offices, and cars. The products are crafted to deliver a refreshing and enjoyable
experience, ensuring a pleasant ambiance in any environment.
Introducing Godrej aer
venter
GODREJ AER VENTER
Aer Venter is a Ionic Purifier which is used to capture and neutralize various particles and pollutants.
Aer Venter is designed for different room sizes, so choose one that suits the area you want to with the help of our
application.
Noise Level: The Aer Venter is quiet enough for your needs, especially if you plan to use it in a bedroom or
office.
Smart Features: Aer Venter is equipped with Wi-Fi connectivity, app control, and voice commands for
convenience.
Timer and Scheduler: These features allow you to set the Aer Venter to run at specific times.
Air Quality Sensors: Some models have sensors to detect air quality and automatically adjust the purification
process.
Product infographic
Visuals Features
Venter wil suck the air This product will help in
present around, clean it & ventelating the air and
add fragrance to it. providing it fragrance.
Price Users
The pricing for this product This will be a commercial
is been shown in the next as well as residential
slide. products.
Availability Updates
This product will be available The Venter will be stayed
on various platforms which is updated with the help of its
given in upcoming slide. application.
Price
Normally the pricing of Ionic Air 6000-8000
Purifiers Starts from 5000 to Manufacturing
50000 or more depending upon Cost
the speding ability and the features
of the product. 2000-4000
The Aer Venter will cost around Marketing and
RS. 15000-20000 which is still not Additional Cost
been decided.
10000-15000
Profit
Place
Godrej Aer Venter will be available on various platforms, in various stores.
It will be available in multiple electronic superstores like Vijay Sales, Croma,
Reliance Digital, etc.
E-commerce platforms like Amazon, Flipkart, Jiomart, Godrej.com and many
more.
Aer Venter will be also be available at the retail electronics store near your
location.
Promotion
For the promotion activities Godrej Industries are famous. We will be doing promotions
by publishing advertisements on different mediums like Televisions, newspapers,
billboards, metro branding, sponsorship, digital advertisements,
Marketing Strategies
1. Influencer Marketing: Partner with influencers or experts in the health and wellness
niche to promote your air purifiers.
2.product review:we will encourage our precious customers to give a good review
about the product after using it for a quite long time.
3.trade shows and exhibitions:we will display our product at famous exhibitions and
events to raise awareness about air purifiers and also to create brand name.
4.malls and other famous public locations: our product will be marketed by our sales
team in famous public locations and malls.
5.free trial:we will give our product as a giveaway or to use it as free for some time to
know the awareness about air purifiers and how it can help you breathe clean and safe
air .
Market Analysis
India Air Purifier Market is estimated to
increase at a massive CAGR of 28.51%
between 2023 and 2030. The air purifier
industry in India is driven by various factors,
including increasing levels of air pollution,
rising disposable incomes, and growing health
awareness among consumers.
Thanks!
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