MEDIA
INFORMATION
LITERACY
JINJIN D. ANDALES
Subject Teacher
INTRODUCTION
TO MEDIA AND
INFORMATION
LITERACY
Objectives
Describe how media and
information affect
communication
Editorialize
the value of being a
media and information literate
individual
Share to class their media
lifestyle, habits and preferences
Think of the past week, and record your use and
interaction with media and information
providers.
1.Which media provider did you spend the
most time?
2.What roles does media play in your lives
(leisure, learning, communication, etc.)
MEDIA
The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
MEDIA
Traditionally, media are source of credible
information in which contents are provided
through an editorial process determined by
journalistic values and where editorial
accountability can be attributed to an
organization or a legal person. In more
recent years the term ‘media’ is often used
to include new online media.
LITERACY
The ability to identify, understand, interpret, create,
communicate and compute, using printed and written
materials associated with varying contexts. Literacy
involves a continuum of learning, wherein
individuals are able to achieve their goals, develop
their knowledge and potential,and participate fully in
their community and wider society.
MEDIA LITERACY
The ability to access, analyze, evaluate,
and create media in a variety of
forms. It aims to empower citizens by
providing them with the
competencies (knowledge and skills)
necessary to engage with traditional
media and new technologies.
INFORMATION
A broad term that covers processed
data, knowledge derived from
study, experience, instruction,
signals or symbols.
INFORMATION LITERACY
The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
INFORMATION LITERACY
Information Literacy - includes the
competencies to be effective in all
stages of the lifecycle of documents
of all kinds, the capacity to
understand the ethical implications of
these documents, and the ability to
behave in an ethical way throughout
these stages.
TECHNOLOGY LITERACY
The ability of an individual, either
working independently or with
others, to responsibly,
appropriately, and effectively use
technological tools. Using these
tools an individual can access,
manage, integrate, evaluate, create
and communicate information.
MEDIA AND INFORMATION LITERACY
The essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as
develop critical thinking and life-long learning
skills to socialize and become active citizens.
Answer
1. Are all news and information on the Internet
true? Why or why not?
2. In your opinion, what makes an individual
literate in media and information?