Lesson 4

Types of Media
Here is where your presentation begins
 Three Types of Media
Broadcasting
01 Print Media 02 Media

03 New Media
01
Print Media
 Print media, the industry of
printing and distributing
information, is the oldest form of
the media.
Early news sheets appeared in early
700-100 BCE, ti-pao (government
gazette) throughout China.
 TI-PAO
(GOVERNMENT GAZETTE)
The ancient Roman government
published a news sheet known as
the Acta Diurna (Daily Events)
 Acta Diurna
(Daily Events)
Stone

Metal
 Contributing to the
widespread use of the print
medium is the development of
the Gutenberg press in the
1440s.
GUTENBERG
PRESS
Francis
Bacon
"changed the whole face
and state of things
throughout the world,"
The print medium has different forms

BOOK NEWSPAPER MAGAZINE

The print medium has different forms

JOURNAL
BOOK
Books are considered to be the oldest,
which can be traced back as far as 3
500 BCE with the invention of the
Sumerian ancient style of writing, the
cuneiform.
Proliferation of the printing
press, many people gained
access to books and became
informed of their situations
in the society.
 Book can be
NOVE
L
INSTRUCTIONAL
MATERIAL

ANTHOLOGY OF
CREATIVE WORKS
G E R M A N Y
F R A N C E
B E L G I U M
1600s when entrepreneurs set
up newspaper publishing
houses and home distribution
systems.
 First to reach the
mass audience,
serving all classes in
society.
London's Daily Courant was the
first daily newspaper (1702),
while mass-circulation media
began in 1833 with the first
"penny press" newspaper, The
Sun.
Broadsheet

6 Columns
Wide
Inches
22/24 Long
 Tabloid, which
is half the size of a broadsheet. It is
intended for the masses, with its
price practically lower than
broadsheet's.
There are about 23 tabloid
newspapers in the country.
Abante, People's Journal,
Pilipino Star Ngayon, and
Inquirer Libre.
EDWARD CAVE
 Publisher of The
Gentleman's Magazine
 Invented the term
"magazine" from the Arabic
word makhazin, which
means storehouse.
1800s
1700s
 Magazines
became mass
media in 1821
Today, magazines are
characterized by their
highly appealing and
colorful prints on
special papers.
In the Philippines, magazines,
printed on glossy papers or
on newsprints, come in
different varieties:
SHOW
BUSINESS
FASHION
HOME LIVING
FOOD
TRAVEL
Similar to the magazine is
the journal. It is a periodic
publication focusing on a
specific field of study.
The main difference between a
journal and a magazine is that
the former is peer reviewed,
which means selected experts
reviewed its content before
having it mass published
 Other materials
that fall under
COMICS
print media
FLYERS

POSTERS
02
Broadcast Media
Two Forms Broadcast Media

RADIO TELEVISION

Meet Meet
"broadcasting is a form of mass
communication that utilizes
radio and television to transmit
messages and programs via the
airspace.”
 The part of the atmosphere
Airspace.bands are
where frequency
available to transmit messages
to and from broadcast devices.
1877
Introduced the
cylinders for his
phonograph.

Thomas Edison
PHONOGRAPH
 1948
Columbia Records

Long Playing
(LP) 331/3-rpm disks
 LONG PLAYING
(LP)PHONOGRAPH
331/3-rpm disks
 1963

Cassettes
Used magnetic tapes.
 1980s
Compact disks or CDs
until digital formats were
created in the late 1990s to
early 2000s
Cameras

Projectors
 1880s
Thomas Edison
1885
CINEMATOGRAPH
Sound movies were first
introduced in 1927, while
the colored format
emerged in the late 1930s.
Animation
Biopic
Chick flick
Documentary
 The first radio signals were
transmitted by Guglielmo
Marconi in 1895 (who used
Morse code through his
invention wireless telegraph).
Radio Broadcasting began

1900s
Reginald Fessenden
 Radio was introduced in the
Philippines in 1922 during a test
radio broadcast from the Nicolas
Air Field in Pasay, attributed to
an American known as Mrs.
Redgrave
 Commercial radio broadcasting
started in 1924 with the
establishment of KZKZ (AM) by
another American, Henry
Herman Sr.
Oldest Radio
Station DZRH

which first signed in as KZRH

in 1939.
 The Philippine
Broadcasting System
(PBS)
 World War II

KZRH broadcasted the Voice of

Freedom" from its transmitter in
Corregidor.
Anchor Norman Reyes announced
the fall of Bataan in 1942
The 1986 People Power Revolution
It started with an appeal
from the late Jaime
Cardinal Sin aired over
the Catholic Radio,
Radyo Veritas
 The Pioneer Corporation
introduced the first television
sets to the USA and the first
television stations went on air
in 1941.
 1948
Households in
3% the USA
Already owned TV receivers
By the and of 1955
Households in
65% the USA
Owned TV sets
Arrived
1950s
The University of Santo
Tomas and FEATI
University in Manila
1953 through the opening of
DZAQ- TV Channel 3 of
the Alto Broadcasting
System in Manila.
 Three major local
television networks in
the in Philippines
03
New Media
These developments paved
the way for the discovery
of new media.
"new
media" 1960s
Meet
Meet
INTERACTIVE

INCORPORATING
TWO-WAY
COMMUNICATION
INVOLVING A
FORM OF
COMPUTING
 As opposed to the traditional
media, new media is linked with
information and communication
technologies that have been
developed in recent years.
 Media
Convergence
 As technologies
evolve through time,
so do media and
information.
 It is the
phenomenon that
connects different
forms of media
together.
Britannica writer Terry
Flew
Media convergence is the
result of the internet and of
media content digitization,
rounding up the “three Cs”
Media convergence is the
result of the internet and of
media content digitization,
rounding up the “three Cs”
Computing
Communication
Content
Convergence in media not only refer
to the merging of distinct
technologies
The interconnection created by the
melding of the different media
platforms today
 Burnett and Marshall
Cited By Jeff Wilkinson
“Blending of the media,
telecommunication ad
computer industries.”
TV
#
 By posting

Comments Reactions

Feedback Online
 Content
Films
Television
News articles can be read in the
newspapers (otherwise listened
through the radio or watched
through the television)
 Novels can be read by
buying physical books.
 Specific content is only
accessible through a specific
medium.
Internet
Books are now
digitized
television programs
are available online
newspapers are turned into
digital formats.
 This medling of print,
eectronic, and photographic
media into digitized form is
also called technological
convergence
 Choose an appropriate medium for the following instances. Explain the reason behind

your chosen medium.

1. You need to discuss in class the latest trends in biology. Your discussion should be

accurate and up-to-date.

2. There is a heavy storm in your area. Your family wants to know updates from the government, but
there is a massive blackout. Network signals are unavailable too.

3. Your teacher in 21h Century Literature wants you to provide a point-by-point analysis of Haruki
Murakami's Norwegian Wood

4. You need to find where the absolute location 14°39′04.0°N, 120°58′18.4"E points in the map.

5. For your report in Oral Communication, you need to analyze how the president will deliver his
upcoming State of the Nation Address. Your analysis must include his language, gestures, and way of
speaking.
Resources
VECTORS
● https://www.pexels.com
● https://www.flaticon.com
● https://slidesgo.com