Carlsberg Designguid Corporate Visual

Group e Identity

Welcome to the
Corporate Visual
Identity of the
Carlsberg Group
Carlsberg Group designguide, version
1
February 2017
2 Carlsberg Designguid Corporate Visual
Group e Identity

Introduction
Our visual identity is the face of our brand. It presents
our personality, our attitude and our values to the world
around us – and it is one of the key assets that unites us
across our global group.

This designguide presents the core elements of our visual

identity. An identity created to represent our Carlsberg heritage
while being modern, dynamic and bold.

Please take inspiration in this guide – its simple guidelines and

best practice examples on how to use the different building
blocks of our visual identity – when creating any Carlsberg
Group expression.

Every piece of Carlsberg Group design contributes to our

brand appearance – let's look sharp and coherent.
3 Carlsberg Designguid Corporate Visual
Group e Identity

Index
04 – 12 Logo

13 – 20 Use of
typography

21 – 26 Colours

27 – 38 Graphic element

39 – 60 Inspiration
4 Carlsberg Designguid Corporate Visual
Group e Identity

Log
o
5 Carlsberg Designguid Corporate Visual
Group e Identity

Log Our Carlsberg Group logo comes in our two primary colours, Carlsberg green and
o White.
6 Carlsberg Designguid Corporate Visual
Group e Identity

Logo The minimum distance around the logo is defined by the width of the Carlsberg
Minimum ‘C’ as shown below. This should always be respected when working with layouts.
distance
7 Carlsberg Designguid Corporate Visual
Group e Identity

Logo The Carlsberg Group logo can be placed in each corner of the format according to the
Fixed placement – Vertical best suitable placement. The minimum distance to the border is defined by the width
format of the ‘C’ from the Carlsberg Group logo.

38
mm

30
mm

30
mm

Vertical A5 Vertical A4 Vertical A3

Logo size: 30mm / Margin: Logo size: 30mm / Margin: Logo size: 38mm / Margin:
8,5mm 8,5mm 10,5mm
8 Carlsberg Designguid Corporate Visual
Group e Identity

Logo The Carlsberg Group logo can be placed in each corner of the format according to the
Fixed placement – Horizontal best suitable placement. The minimum distance to the border is defined by the width
format of the ‘C’ from the Carlsberg Group logo.

30
mm

38
mm

Horizontal A5
Logo size: 30mm / Margin:
8,5mm

30
mm

Horizontal A4 Horizontal A3
Logo size: 30mm / Margin: Logo size: 38mm / Margin:
8,5mm 10,5mm
9 Carlsberg Designguid Corporate Visual
Group e Identity

Logo An alternative to the fixed placement is a free placement of the Carlsberg Group logo.
Free placement – Vertical A rule of thumb is to down-scale the logo 50% – 80% from CAPS-height and to centre it
format somewhere suitable in relation to the typography, considering the overall balance of the
layout.

WE
CREATE
WILL
A

WINNIN
CULTU
G
%
80

RE
Vertical format
Logo size: 80% of CAPS-
height
1 Carlsberg Designguid Corporate Visual
0 Group e Identity

Logo Examples of free placement of the logo – vertical

Free placement – Vertical format.
format

BREWIN BREWIN BREWING VISIONAR

FOR A FOR A FOR A BREWER
Y
G
TODAY G
TODAY
BETTER BETTER BETTER S
TODAY
WE ALWAYS
LOOK
AHEAD
TO INNOVATE
ANDTHE
EVOLVE
& & & OF
CRAFT
TOMORROW TOMORROW TOMORROW BREWIN
QUALITY
Vertical format
Logo size: 70% of CAPS-
height
Vertical format
Logo size: 70% of CAPS-
height
Vertical format
G
Logo size: 70% of CAPS-
height
Vertical format
Logo size: 70% of CAPS-
height
1 Carlsberg Designguid Corporate Visual
1 Group e Identity

Logo An alternative to the fixed placement is a free placement of the Carlsberg Group logo.
Free placement – Horizontal A rule of thumb is to down-scale the logo 50% – 80% from CAPS-height and to centre it
format somewhere suitable in relation to the typography, considering the overall balance of the
layout.

WE
CREATE
WILL
A WINNIN
CULTU
G
Horizontal format
Logo size: 50% of CAPS-
height
1 Carlsberg Designguid Corporate Visual
2 Group e Identity

Logo Examples of free placement of the logo – vertical

Free placement – Horizontal format.
format

BREWING BREWING
FOR A FOR A
TODAY
BETTER TODAY
BETTER
AN AN
TOMORROW
D
Horizontal Horizontal
TOMORROW
D
format
Logo size: 60% of CAPS- format
Logo size: 70% of CAPS-
height height

BREWING VISIONAR
FOR A YBREWER
TODAY
BETTER S
THE CRAFT
AN OF
TOMORROW
D QUALITY
Horizontal format
Logo size: 60% of CAPS-
height
BREWING
Horizontal format
Logo size: 70% of CAPS-
height
1 Carlsberg Designguid Corporate Visual
3 Group e Identity

Use of
typography
Carlsberg Sans
1 Carlsberg Designguid Corporate Visual
4 Group e Identity

Typography This is our Carlsberg Group typography, called Carlsberg Sans. It comes in three
Carlsberg weights, that all include an italic cut.
Sans

Carlsberg Sans Light

abcdefghijklmnopqrstuvwxyzæøå !@#&()%?*
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
1234567890
Carlsberg Sans Light
Italic abcdefghijklmnopqrstuvwxyzæøå !@#S()%?*
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
1234567890
Carlsberg Sans Bold
abcdefghijklmnopqrstuvwxyzæøå !@#&()%?*
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
1234567890
Carlsberg Sans Bold
Italic abcdefghijklmnopqrstuvwxyzæøå !@#K()%?*
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
1234567890
Carlsberg Sans Black
abcdefghijklmnopqrstuvwxyzæøå !@#&()%?*
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
1234567890
Carlsberg Sans Black
Italic abcdefghijklmnopqrstuvwxyzæøå ?@#&()%?*
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ 1234567890
1 Carlsberg Designguid Corporate Visual
5 Group e Identity

Typography Working with display text and headlines, we use our Carlsberg Sans typography in a
Layout principles flexible and bold way, playing around with it to gain a vibrant and modern expression.
One principle is dividing our typographic sentences either to the left or to the right of
the margin, using an invisible dividing line in the centre. Below is an example of longer
text, left- and right aligned from the centre.

VISIONARY
BREWERS
WE ALWAYS LOOK
AHEAD TO INNOVATE
AND EVOLVE
THE CRAFT OF
1 Carlsberg Designguid Corporate Visual
6 Group e Identity

Typography Using a combination of different Carlsberg Sans weights, furthermore contributes to

Layout principles give the layout a vibrant and bold expression. In this example we use Carlsberg Sans
Light and Carlsberg Sans Black.

WE
CREATE
WILL
WINNIN
A CULTU
1 Carlsberg Designguid Corporate Visual
7 Group e Identity

Typography Dividing the text into two text boxes makes it possible to both right- and left align
Layout principles text, although it is on the same line. This way we have even more options to play
with the typography.

BREWIN
FOR
G A
TODA
BETTER &
Y TOMORRO
1 Carlsberg Designguid Corporate Visual
8 Group e Identity

Typography Headlines and display text should always be written in ALL CAPS, and never in
Use of ALL CAPS for headlines and display lowercase letters. This is the leading principle for all headlines, except for some special
text formats, such as PPT templates or alike, where headlines also can be written in
lowercase letters.

BREWIN Brewin
FOR
G for
g a
BETTE
A toda
better
TODA
R y
Y

& &
TOMORRO tomorro
W w
Correct Wrong
use use
ALL CAPS Lowercase
1 Carlsberg Designguid Corporate Visual
9 Group e Identity

Typography Pay careful attention to the type leading -and tracking, when working with
Leading and headlines. The leading needs some squeezing, and according to font size the
tracking tracking might need a little squeezing as well.

BREWIN BREWING
FOR
G FOR A
BETTE
A
TODA
R BETTER
Y TODAY

& &
TOMORRO
W TOMORROW
Correct use Wrong use
Font size: 43pt / Leading: 37pt / Tracking: -20 Font size: 43pt / Leading: automatic / Tracking: 0
20 Carlsberg Designguid Corporate Visual
Group e Identity

Typography Consider keeping the length of a headline text written in ALL CAPS to a minimum, so
Lenght of text in ALL that the overall expression of the layout doesn’t appear too heavy. The maximum
CAPS length should always be considered in relation to the individual context of the format,
the font size and the copy in question.

VISIONAR VISIONARY
BREWER
Y BREWER
S S WITH RESPEC
GREAT
FOR
T PROU
OUR
WE ALWAYS D
HERITAGE
LOOK WE AL AHEAD
TO INNOVATE LO
TOOK
AHEAD
AND WAYS
AND EVOLVE
THE INNOVATE
THE
EVOLVE
OF
CRAFT OF
CRAFT
BREWIN
QUALITY BREWIN
QUALITY
G
Correct use
The format should always feel light and vibrant ie. using different font weights and
space
Wrong use

G
Overfill the format with heavy and long
text
2 Carlsberg Designguid Corporate Visual
1 Group e Identity

Colour
s
22 Carlsberg Designguid Corporate Visual
Group e Identity

Colour The Carlsberg Group colour palette is inspired by all of our brands and bottles to make
s sure that our visual identity represents the scale and diversity of all the Carlsberg companies
and breweries.
23 Carlsberg Designguid Corporate Visual
Group e Identity

Colours Our primary colours consist of a deep, elegant ‘Carlsberg green’, complemented by a
Primary clean white, that assures space and lightness.
colours

Carlsberg
green
RGB 0-50-30
CMYK 100-50-80-60
PMS Pantone 567

White

RGB 255-255-255
CMYK 0-0-0-0
24 Carlsberg Designguid Corporate Visual
Group e Identity

Colours Inspired by all the Carlsberg Group brands and bottles, our secondary colours contribute
Seconday to a modern and vibrant visual expression, reflecting the scale and diversity across our
colours companies and brands.

Light
green
RGB 23-177-
CMYK 105
75-0-70-0

Blue

RGB 30-100-170
CMYK 95-40-0-0

Light
blue
RGB 70-165-185
CMYK 80-0-15-0

Golden
yellow
RGB 180-145-50
CMYK 25-40-90-0

Sun
yellow
RGB 255-180-0
CMYK 0-20-100-0

Bordeaux

RGB 120-40-58
CMYK 20-100-30-40

Dusty
pink
RGB 245-165-150
CMYK 0-40-30-0
25 Carlsberg Designguid Corporate Visual
Group e Identity

Colours The combination within a layout should always include one or both primary colours,
Use of combined with only one secondary colour. While the Carlsberg green assures visual depth
colours and brand recognition, the white adds lightness and space, and the seven secondary
colours individually contribute to a modern, fresh and dynamic expression.

Carlsberg green / White / Light Carlsberg green / White / Golden

green yellow

Carlsberg green / White /

Yellow

Carlsberg green / White / Carlsberg green / White /

Blue Bordeaux

Carlsberg green / White / Light Carlsberg green / White / Pale

blue pink
26 Carlsberg Designguid Corporate Visual
Group e Identity

Colours In graphs and alike, both primary and several secondary colours can be used together.
Priority of colours in graphs The colours should preferably be used in the recommended order and combinations
etc. below.
2 Carlsberg Designguid Corporate Visual
7 Group e Identity

Graphic
element
28 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic Our prominent graphic element is an interpretation of our iconic hops leaf
element mark – inspired by the fine crafted lines of our heritage labels.
29 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic The hops leaf is hand crafted with fine delicate lines that link it to our heritage bottles
element and give it a light texture and a human character. The crafted hops leaf comes in two
Crafted hops sizes, which we use dynamically in different crops and colours.
leaf.

Large hops leaf Small hops leaf

Used for up-scaling 120% or down-scaling 80% in relation to the format in Used for free placing in relation to a text box within a
use. layout.
30 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element Our large hops leaf up-scales 120% or down-scales 80% in relation to the height of
Large hops leaf – Up-scaling the format in use. Here exemplified on a vertical format.
120%
Vertical format

Format Crop

1 The HEIGHT of the format counts as 2 Up-scale hops leaf 120% and find the proper 3 Placement
100% crop
3 Carlsberg Designguid Corporate Visual
1 Group e Identity

Graphic element Our large hops leaf up-scales 120% or down-scales 80% in relation to the height of
Large hops leaf – Down-scaling the format in use. Here exemplified on a vertical format.
80%
Vertical format

Format Crop

1 The HEIGHT of the format counts as 2 Down-scale hops leaf 80% and find the proper 3 Placement
100% crop
32 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element Examples of best practice crops and placements, when working with our large hops
Large hops leaf – Best practice leaf on a vertical format.
crops
Vertical format

Up-scale
120%

Down-scale 80%
33 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element Examples of best practice crops and placements, when working with our large hops
Large hops leaf – Best practice leaf on a horizontal format.
crops
Horizontal format

Up-scale
120%

Down-scale 80%
34 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element Our graphic element is also used in a smaller size, presenting the leaf in its full
Small hops leaf – Free use on shape.
format In this case, the hops leaf is down-scaled 50 – 80% and aligned in relation to the
Vertical format text box in use.

WE VISIONAR BREWIN
CREATE BREWER
Y FOR
WILL G
A
S BETTER
A
TODAY
WE ALWAYS
LOOK
AHEAD
TO INNOVATE
ANDTHE
EVOLVE AND
WINNIN OF
CRAFT TOMOR
CULTU
G BREWIN
QUALITY ROW
Vertical format

RE
Logo size: 80% top text-box
height
G
Vertical format
Logo size: 80% top text-box
height
Vertical format
Logo size: 80% top text-
box
35 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element Our graphic element can also be used in smaller size, presenting the leaf in its full
Small hops leaf – Free use on shape. In this case, the hops leaf is down-scaled 50 – 80% and aligned in relation to
format the text box in use.
Horizontal format

WE
LOOK
BREWING
ALWAYS
TO
AHEAD
FOR
INNOVATE BETTER
A
&
EVOLVE TODAY &
THE CRAFT
QUALITY
OF TOMORROW
heightBREWING
Horizontal format Logo size: 80% top text-box Horizontal format Logo size: 80% of bottom text-box
height

WE VISIONARY
BREWER
CREATE
WILL
S

A WINNIN WE ALWAYS
AHEAD
LOOK TO INNOVATE

GCULTU & EVOLVE THE

OF QUALITY
CRAFT
BREWING
36 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element The crafted hops leaf comes in our two primary colours, Carlsberg green and white,
Working with and in our seven secondary colours. The white hops leaf is used on all coloured
colours backgrounds, whereas the Carlsberg green and the secondary coloured hops leaves
are used on white backgrounds. The hops leaf is meant to have a subtle, tone in
tone expression and is therefore toned down in opacity.

20% opacity 20% opacity

White hops leaf on Carlsberg green Carlsberg green hops leaf on white
background background
3 Carlsberg Designguid Corporate Visual
7 Group e Identity

Graphic element The hops leaf is meant to have a subtle, tone in tone expression and is therefore
Working with toned down in opacity. Below you will find the recommended opacity setting for the
colours different colour combinations. The numbers are not fixed, but guiding indications that
should always be considered and set appropriate to the background in use. Please
follow the best practice examples in this guide for further guidance and inspiration.

35% opacity 25% opacity 35% opacity 30% opacity 45% opacity 25% opacity 45% opacity

White hops leaf on background in Carlsberg

colours

35% opacity 25% 35% opacity 30% opacity 45% opacity 25% opacity 45% opacity
opacity

Coloured hops leaf on white background

38 Carlsberg Designguid Corporate Visual
Group e Identity

Graphic element For image backgrounds we use our white and Carlsberg green hops leaf. The hops leaf is
Working with meant to have a subtle expression and is therefore toned down in opacity. Below you will
colours find a few examples of opacity settings on image backgrounds. The numbers are not fixed,
but guiding indications that should always be considered and set appropriate to the image
in use. Please follow the best practice examples in this guide for further guidance and
inspiration.

40% opacity 50% opacity 40% opacity 30% opacity

White hops leaf on image Carlsberg green hops leaf on image

background background
39 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiratio
n
40 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Fixed logo placement / Display

text

BREWIN
FOR
G A
TODAY
BETTER
TOMORRO
4 Carlsberg Designguid Corporate Visual
1 Group e Identity

Inspiration Fixed logo placement / Display text / Large hops

leaf

BREWIN
FOR
G A
TODAY
BETTER
TOMORRO
42 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Full colour background / Fixed logo placement / Display

text

BREWIN
FOR
G A
TODAY
BETTER
TOMORRO
43 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Full colour background / Fixed logo placement / Display text / Large hops
leaf

BREWIN
FOR
G A
TODAY
BETTER
TOMORRO
44 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Full colour background / Free logo placement / Display text / Large hops
leaf.
In this example, an exception is made in terms of placing the “&” sign in relation to
the left aligned text – mixing the left and right aligned sentence. This use is only
recommended in specific cases like this, where a sign or a very short word is suitable to
play around with.

BREWIN
FOR
G A
TODAY
BETTER
TOMORRO
45 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Various layouts

BREWIN VISIONAR
FOR
G A BREWER
TODAY
BETTER Y
& TOMORRO S
W
White background / Free logo placement / Large hops Coloured background / Fixed logo placement / Large hops leaf
leaf

WE ALWAYS
LOOK WE
TO
AHEAD CREATE
WILL
INNOVATE &
EV A WINNIN
LVE
O
THE CRAF
QUALITY BRE
T OF
WIN
GCULTU
G
Coloured background / Fixed logo placement / Small hops leaf White background / Fixed logo placement / Large hops leaf
46 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Image background / Fixed logo placement / Display

text

WE
CREATE
WILL
WINNIN
A CULTU
47 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Image background / Free logo placement / Display

text

WE
CREATE
WILL
A
WINNIN
CULTU
48 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Image background / Free logo placement / Display text / Large hops
leaf

WE
CREATE
WILL
A
WINNIN
CULTU
49 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Image background / Fixed logo placement / Display text / Small hops
leaf

WE
CREATE
WILL
A
WINNIN
CULTU
50 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Various layouts

WE
CREATE
WILL BREWIN
WINNIN
A CULTUR
FOR
G A
TODAY
BETTERTOMORRO
G AND
E W

VISIONARY
BREWER
S
A WE ALWAYS
AHEAD TO
LOOK
HERITA
PROUD
AND EVOLVE THE
INNOVATE
OF QUALITY
CRAFT
BREWING
5 Carlsberg Designguid Corporate Visual
1 Group e Identity

Inspiration White background / Fixed logo placement / Display

text

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui

FOR
adignate re enda dolorit audae vel
nemos rescitio adignate.

G
BETTE
A
TODA
R
Y
&
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui

TOMORRO
adignate re enda dolorit audae vel
nemos rescitio adignate.

W
52 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration White background / Fixed logo placement / Display text / Large hops leaf (scale
80%)

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel

FOR
nemos rescitio adignate.

G
BETTER
A
TODAY
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate
dolorit re enda
audae vel nemos rescitio
adignate.

&
TOMORROW
53 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Coloured background / Fixed logo placement / Display

text

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel

FOR
nemos rescitio adignate.

G
BETTE
A
TODA
R
Y
&
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui

TOMORRO
adignate re enda dolorit audae vel
nemos rescitio adignate.

W
54 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Coloured background / Fixed logo placement / Display text / Large hops leaf (scale
80%)

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel

FOR
nemos rescitio adignate.

G
BETTER
A
TODAY
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas
molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel
nemos rescitio adignate.

&
TOMORROW
55 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Coloured background / Fixed logo placement / Display text / Large hops leaf (scale
120%)

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel

FOR
nemos rescitio adignate.

G
BET TER
A
TODAY
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas mo lorum.

Rempore net la sant estis ma perum aligent,

solum exces ipid eum qui adignate re
enda dolorit audae vel nemos rescitio
adignate.

&
TOMORROW
56 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Image background / Fixed logo placement / Display

text

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel

FOR
nemos rescitio adignate.

G
BETTE
A
TODA
R
YMinvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum

&
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel
nemos rescitio adignate.

TOMORROW
5 Carlsberg Designguid Corporate Visual
7 Group e Identity

Inspiration Image background / Fixed logo placement / Display text / Large hops leaf (scale
120%)

BREWIN
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui
adignate re enda dolorit audae vel

FOR
nemos rescitio adignate.

G
BETTE
A
TODA
R
Y
&
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum
aligent, solum exces ipid eum qui

TOMORRO
adignate re enda dolorit audae vel
nemos rescitio adignate.

W
58 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Various layouts – same colour

combination

VISIONAR VISIONAR VISIONAR VISIONAR

BREWER
Y BREWER
Y BREWERS
Y BREWER
Y
S S S
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum aligent,
solum exces ipid eum qui adignate re enda
dolorit audae vel nemos rescitio adignate.

Minvelic temqui ducitat ecatur rescitio

Minvelic temqui ducitat ecatur rescitio Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
tessim in rem, nemos nulluptas molorum. tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum aligent,
Rempore net la sant estis ma perum aligent, Rempore net la sant estis ma perum aligent,
solum exces ipid eum qui adignate re enda
solum exces ipid eum qui adignate re enda solum exces ipid eum qui adignate re enda
dolorit audae vel nemos rescitio adignate.
dolorit audae vel nemos rescitio adignate. dolorit audae vel nemos rescitio adignate.

WE WE WE ALWAYS
LOOK
ALWAYS LOOK
ALWAYS LOOK
TO
AHEAD TO
AHEAD TO
AHEAD
AND
INNOVATE AND
INNOVATE AND
INNOVATE
THE
EVOLVE THE
EVOLVE THE
EVOLVE THE
OF
CRAFT OF
CRAFT OF
CRAFT OF
CRAFT
BREWIN
QUALITY BREWIN
QUALITY BREWIN
QUALITY BREWIN
QUALITY
G G G G
59 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Various layouts – same colour

combination

WE WE WE
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum aligent,
solum exces ipid eum qui adignate re enda
dolorit audae vel nemos rescitio adignate.

CREATE
WILL CREATE
WILL CREATE
WILL A
A A
Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum aligent,
solum exces ipid eum qui adignate re enda
dolorit audae vel nemos rescitio adignate.

Minvelic temqui ducitat ecatur rescitio Minvelic temqui ducitat ecatur rescitio
tessim in rem, nemos nulluptas molorum. tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum aligent, Rempore net la sant estis ma perum aligent,
solum exces ipid eum qui adignate re enda solum exces ipid eum qui adignate re enda
dolorit audae vel nemos rescitio adignate. dolorit audae vel nemos rescitio adignate.

WE
CREATE
WILL
WINNIN WINNIN WINNIN A WINNIN
CULTU
CULTU
G CULTU
G CULTU
G G
RE RE RE RE
60 Carlsberg Designguid Corporate Visual
Group e Identity

Inspiration Various layouts – same colour

combination

BREWIN BREWIN BREWIN BREWIN

G FOR
dolorit audae vel nemos rescitio adignate. FOR
GBETTER FOR
GBETTER FOR
GBETTER
BETTERA
Minvelic temqui ducitat ecatur rescitio Minvelic temqui ducitat ecatur rescitio Minvelic temqui ducitat ecatur rescitio Minvelic temqui ducitat ecatur rescitio

A A A
tessim in rem, nemos nulluptas molorum. tessim in rem, nemos nulluptas molorum. tessim in rem, nemos nulluptas molorum. tessim in rem, nemos nulluptas molorum.
Rempore net la sant estis ma perum aligent, Rempore net la sant estis ma perum aligent, Rempore net la sant estis ma perum aligent, Rempore net la sant estis ma perum aligent,
solum exces ipid eum qui adignate re enda solum exces ipid eum qui adignate re enda solum exces ipid eum qui adignate re enda solum exces ipid eum qui adignate re enda
dolorit audae vel nemos rescitio adignate. dolorit audae vel nemos rescitio adignate. dolorit audae vel nemos rescitio adignate.

TODAY TODAY TODAY TODAY

TOMORROW
AND TOMORROW
AND TOMORROW
AND TOMORROW
AND
Thank
you