ADVERTI

SEMENT
GROUP 3 | ELS 111
 THE TEAM

AIRA LINAO LIEZEL SOLIS IRA TRINIDAD

TABLE OF
CONTENTS
2 FEATURES OF
ADVERTISEMENT STYLE

3 GUIDELINES IN ANALYZING
ADVERTISEMENTS

4 SAMPLE ADVERTISEMENTS
01DEFINITION AND
DESCRIPTION OF AN
ADVERTISEMENT

01
IRA MAE TRINIDAD
An advertisement, otherwise
known as an advert or ad, is
generally considered a public
communication that promotes
a product, service, brand or
event.
BRAND CORRECTIONS AND
AWARENESS APOLOGIES
Advertising can make your
Advertising can grant you the opportunity
target audience aware of your
to apologize for a slip-up or correct the
existence, helping them take the
record if you feel as though something has
first step into the sales funnel.
been misrepresented.

BRAND SALES
REPUTATION the overwhelming majority of ads are
designed to increase sales, whether by
Carefully crafted messages can tell an directly promoting a specific product, service
audience what your brand stands for and or deal or by any of the less direct methods
how you work. listed above.
02FEATURES OF
ADVERTISEMENT
Style

02
AIRA NICOLE LINAO
VISUAL APPEAL
Advertisements often
incorporate visually appealing
elements such as images,
colors, and typography to grab
the viewer’s attention.
 BRANDING
Advertisements typically
include the brand’s logo,
tagline, and other branding
elements to create a consistent
and recognizable identity.
PERSUASIVE
LANGUAGE
Advertisements use
persuasive language to
communicate the benefits and
unique selling points of a
product or service, aiming to
convince the audience to take
action.
 CALL TO
ACTION
Advertisements often include a
clear call to action, such as “Buy
Now,” “Learn More,” or “Visit
our website,” to encourage
viewers to engage with the brand
or make a purchase.
TARGETED
MESSAGING
Advertisements are designed to resonate with a
specific target audience by addressing their needs,
desires, or pain points.
 EMOTIONAL
APPEAL
Many advertisements aim to
evoke emotions in viewers, such
as happiness, excitement, or
nostalgia, to create a memorable
and impactful impression.
STORYTELLING
Many advertisements aim to evoke emotions in viewers, such as happiness,
excitement, or nostalgia, to create a memorable and impactful impression.
VISUAL
HIERARCHY
Effective advertisements use a
visual hierarchy to guide the
viewer’s attention and
emphasize key information or
messages.
 CONSISTENCY
Advertisements within a
campaign often maintain
a consistent style and
tone to reinforce the
brand’s identity and
message.
ADAPTABILITY
Advertisements need to be
adaptable to different media
channels, such as print,
television, online, or social
media, while still maintaining
their effectiveness
03 GUIDELINES IN
ANALYZING
ADVERTISEMENT

03
LIEZEL ANGEL SOLIS
WHAT IS AN
ADVERTISEMENT
ANALYSIS?
Advertisement analysis is the process of
examining advertising to determine its
effect on consumers. This can include
studying what messages advertising
sends, how it influences purchasing
decisions and how advertising affects
social values.
 WHY IS IT IMPORTANT TO
ANALYZE
ADVERTISEMENT?
Advertising is a critical part of any
business. It's how businesses communicate
their products and services to potential
customers, and it can be a powerful tool for
generating sales. By utilizing ad analysis,
you can identify what's working and what's
not, and make change accordingly.
GUIDELINES IN ANALYZING
ADVERTISEMENT
IDENTIFY TARGET AUDIENCE
Determine the specific
group of people the
advertisement aims to
reach, considering factors
like age, interests, and
preferences.
 EXAMINE HOW THE
ADVERTISEMENT TRIES TO
ENTICE YOU
Analyze the strategies
employed by the ad to
capture your attention and
interest, whether through
visuals, language, or
emotional appeal.
OBSERVE THE
GRAPHICS USED
Examine the visual
elements in the
advertisement, including
images and design, to assess
their impact on conveying
the intended message and
capturing audience
attention.
READ AND UNDERSTAND THE
MESSAGE OR LANGUAGE
Analyze the written content of
the ad to comprehend the core
message and language style
employed,
ensuring clarity and
effectiveness in
communicating the product or
service information.
FEEL THE EMOTION THAT THE AD
IS ATTEMPTING TO EVOKE Assess the
emotional tone
conveyed by the
advertisement,
examining how visual
and textual elements
work together to
evoke specific
feelings
or reactions in
the audience.
Consider the music THE OFFICIAL SOUNDTRACK
or sounds
accompanying the
OF THE AD
ad, understanding
how the soundtrack
contributes to the
overall mood and
reinforces the
message, enhancing
the viewer's
experience.
THE CULTURAL SIGNIFICANCE
Explore how cultural
elements are integrated
into the ad, recognizing
symbols, references, or
themes that resonate with
the target audience and
contribute to the overall
impact of the
advertisement.
 THE CELEBRITY
ENDORSERS OR
INFLUENCERS CHOSEN
Evaluate the choice of celebrities
or influencers featured in the ad,
considering their relevance to the
target audience and how their
presence enhances the credibility
and appeal of the product or
service being promoted.
04
SAMPLE
Advert

04
isemen
AIRA NICOLE LINAO
PRINT
ADVERTISING
Print ads see ink printed
on paper. Newspapers,
magazines, brochures,
posters, flyers and
direct mail are all
examples of print
advertising.
BROADCAST ADVERTISING
In years gone by the term ‘broadcast advertising’ covered radio and
TV, though these days the line between these formerly analogue
channels and digital streaming services is blurrier than ever.
OUTDOOR
ADVERTISING
Bus stops, billboards,
blimps, banner planes, other
things that don’t start with
‘B’ – outdoor advertising
treats the whole world as an
advertising stage.
PRODUCT
INTEGRATION
Perhaps the most subtle
form of advertising, product
integration sees products
and brands included (and
implicitly promoted) in
film, TV, Instagram,
YouTube and other forms of
media.
DIGITAL ADVERTISING
Over the last couple of
decades digital
advertising has
overtaken all the other
forms listed above. In
fact, it really deserves
its own section.