SOCIAL MEDIA
Content
Introduction
What is Social media?
Why Social media is important in our life?
How social media works
Some Examples of social media
Types of social media
Content Cont.
7 function of social media
Is social media good or bad for students?
Business applications of social media
Advantages
Disadvantages
Conclusion
Introduction
Social media is medium that is growing quite prevalent nowadays because of
its user-friendly characteristics.
Social media platforms like Facebook ,Twitter, Instagram, etc are allowing
people to unite with each other across distances.
In other words, the entire world is a just one touch finger touch away and
wholly thanks to social media.
What is Social Media?
Social Media can be defined as an array of internet-based platforms, which
promotes and enhance the sharing of information.
Some of the most common types of social media are websites and
applications focused to microblogging, forums, social bookmarking, social
creation, social networking and Wikipedia. conclusion
Why Social Media is important in our
life?
Social Media can be defined as an array of internet-based platforms, which
promotes and enhance the sharing of information.
Some of the most common types of social media are websites and
applications focused to microblogging, forums, social bookmaking, social
creation, social networking and Wikipedia. Conclusion
How Social Media Works
Social media sites start with a user creation a profile, usually by providing a
name and an email address.
Once a profile has been created, users can create and share content. For
instance, an Instagram user with a new account can take picture and share it
on their profile with a caption.
Social Media often uses “feeds” that allow users to scroll through content
Types of Social Media
1. Social News
The users are allowed to post news links to the outside articles on the social
news websites. A most prominent example of this types of social media
channel is reddit
2 Social Networks
The users are allowed to connect and share with the people having similar
interests and backgrounds on a social networking website. The most example
of a social networking site is facebook.
Types of Socail Media Cont….
3 Media Sharing
The users can share different types of media such as video and photos on the
media share websites. The most popular media sharing website in the world is
youtube.
4 Bookmarking sites
The users are allowed to save and organize links to several online websites
and resources on these website. The most popular bookmarking site in the
world is stumble upon
7 functions of social media ?
Identity
Conversations
Sharing
Presence
Relationships
Reputation
Groups
Is social media good or bad for students?
School students are very young and their minds are not much developed
hence they cannot differentiate between good and bad
They can easily get influenced and distracted. It might also lead to biased,
prejudiced view about people or issues they hardly have any knowledge of.
Business applications of social media
Social media analytics the practice of gathering data from blogs and social
media websites and analyzing that data to make business decisions. The most
common use of social media analytics is to mine customer sentiment to
support marketing and customer service activities
Social CRM (customer relationship marketing) can be a powerful business tool.
For example, establishing a Facebook page allows people who like brand to
like their page, which creates avenues for communication, marketing and
networking.
Business applications of Social Media
Cont…
Social media marketing (SMM) takes advantages of social networking to help a
company increase brand exposure and broaden customer reach. The goal is
usually to crate content compelling enough that users will share it with their
social networks.
Enterprise social networking allows a company to connect individuals who
share similar business interests or activities. Internally, social tools can help
employees accessed information and resources they need to work together
effectively and solve business problem.
Advantages
Compelling and relevant content will grab the attention of potential
customers and increase brand visibility
you can respond almost instantly to industry developments and become
heard in your field
It can be much cheaper than traditional advertising and promotional activities
Social content can indirectly boots links to website content by appearing in
universal search results, improving search traffic and online sales
Disadvantages
You will need to commit resources to managing social media presence,
responding to feedback and producing new content
It can be difficult to quantify the return on investment and the value of one
channel over another.
Ineffective use- for example, using the networking to push for sales without
engaging with customers, or failing to respond to negative feedback- may
damage your reputition.
Conclusion
The use of social media aims to improve public perception, but the Trust’s
campaigns have also shown saving in time and money.
For example, each recruitment campaign by the Trust used to take about 53
days and cost around $2,400 per person hired. By using social media, costs
have now been reduced to about $800 per person hired and the time taken to
recruits is down to 42 days.
