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ENTREP

The Selecta ice cream brand began in 1933 when Ramon Arce, Sr. started a carabao milk business in Novaliches and soon began making ice cream recipes from carabao milk to sell in gold tin containers; since then, the founders and company have prioritized the taste and quality of Selecta ice cream.

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27 views2 pages

ENTREP

The Selecta ice cream brand began in 1933 when Ramon Arce, Sr. started a carabao milk business in Novaliches and soon began making ice cream recipes from carabao milk to sell in gold tin containers; since then, the founders and company have prioritized the taste and quality of Selecta ice cream.

Uploaded by

signejohnrickku
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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John Rick Signe

12-OLLI
The Selecta Story: How it all began

• The Selecta ice cream brand can trace its roots way back to 1933 when Ramon
Arce, Sr. started his carabao milk business in Novaliches. Soon after putting
the business up, he and his wife Carmen began making their own ice cream
recipes made from the carabao milk and sold these in the iconic gold tin
containers. Since then, the taste and quality of Selecta ice cream have been the
priority of the founders and the company today.

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