Presented by: Anjali Bhadule
INTRODUCTION
• Founded in August 2014 by Nandan Reddy, Sriharsha Majety
• Ordering food online and providing delivery solutions at your doorstep from the best restaurants in your neighborhood.
• Accepts online payments for all orders with no minimum order policy.
• Has own fleet of delivery personnel.
MARKETING MIX ANALYSIS
• PRODUCT- Food delivery service
• PLACE- Operates as an online platform
• PRICE- Variable pricing model where price listed is decided by the respective restaurants.
• PROMOTION- Digital marketing strategies, Event collaborations
Objectives and Methodology
Pitch Discounts
Training RPs and enhance
customer
penetration
Work on Organic
levers and upskill Onboard new
restaurant menu restaurants
Work Done during Internship & for the Project
• Visited 7-10 restaurants daily.
• App training.
• Increased awareness among restaurant partners.
• Competitive analysis ( Zomato Vs Swiggy)
• Noting feedback of restaurant partners and communicating the same.
• Helping partners to grow their business using organic and inorganic levers.
• Onboarded new restaurants.
Key feedback noted during internship from partners
• Discussed features/services that are currently unavailable on the app and restaurant partners
suggested so-
1. Notification of order on more than one device.
2. Automate feature that would show offers of nearby (particular radius) competitors.
3. Automate the time of enabling the disabled dish
4. User friendly UI
Key feedback noted during internship from Customers
through a Survey
Q) How would you rate your experience with Swiggy?
Key feedback noted during internship from Customers
through a Survey
Q) How would you rate delivery time of orders?
Key feedback noted during internship from Customers
through a Survey
Q) How would you rate the customer support provided by Swiggy?
Key feedback noted during internship from Customers
through a Survey
Q) Was the ordering process easy and seamless?
Key feedback noted during internship from Customers
through a Survey
Q) Would you recommend Swiggy to your friends and family?
Key feedback noted during internship from Customers
through a Survey
Q) What additional improvements would you suggest?
• Customer support connectivity
• Customer engagement can be made easier. In case of missing/wrong items it is sometimes not easy to convince chatbot
that the order is wrong and a customer executive assistance is provided after a long time.
• Avoid assigning multiple delivery partners to one order
• Cancel time should be made higher than 1 minute.
• Improvement and pace of customer support
Learnings from the Internship
1. Operational Efficiency:
2. Customer-centric Approach:
3. Agility and Adaptability:
4. Innovations and Problem Solving
5. Understanding food industry in depth:
6. Patience
