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TABLE OF CONTENTS
01 ABOUT US
MARKET
02 ANALYSIS
GOALS &
03 STRATEGY
CONTENT
04 PLAN
05 BUDGET
06 KPI OVERVIEW
OUR
COMPANY
Who are you? What market do you focus on?
Why do clients keep choosing you? Here’s a
paragraph you can use to describe what makes
you unique. Tell a compelling story about how
your company was born and how it has
developed to become what it is today
ABOU
01 T US
OUR GOALS
SHORT TERM LONG TERM
Our main goals now are to increase sales The overall goal of the company is to
through improved marketing and expand into new markets or geographies,
customer outreach, optimize operational develop and implement a strategy to
processes to reduce costs and increase reduce environmental impact and increase
efficiency and establish a timeline for new sustainability and increase market share
products
WHAT SETS US APART?
ALWAYS ON OUT-OF-THE- CUSTOMER
TIME BOX SERVICE
We never miss a deadline. You can Our out-of-the-box ideas are We focus on providing a high
rely on us and rest assured that creative solutions that challenge level of customer service so that
your product will be ready on time the status quo and provide unique the experience is positive
value
OUR GUIDING PRINCIPLES
CUSTOMER
INTEGRITY FOCUS
For us, integrity means operating with We put customers at the center of everything
honesty, trustworthiness, and strong moral they do. We listen to customer feedback and
values. We commit to ethical and incorporate it into decisions, products and
environmental standards services
COLLABORATION INNOVATION
We create an environment where employees Innovation is an integral part of our
can work together productively and company’s culture and is essential for
efficiently to achieve common objectives. It success. It means us coming up with new
involves sharing knowledge, skills, ideas, methods, and products that can grow
resources, and ideas the business
COMPETITOR ANALYSIS
CUSTOMER
FEATURES PRICING FEEDBACK
Compare features and benefits of Analyze your competitors’ pricing Examine the feedback
your product and offers on their products
EMERGING ORGANIC
MONITORING TRENDS SEARCH
Keep an eye on their offers and Identify emerging trends in your How are your competitors optimizing
launches industry their SEO?
333,000
New Instagram followers
5m 23s
Average reading time on our posts
3 languages
We publish our content in different languages
for more reach
123,1
23
New leads during the
last month
MARKET SHARE
HERE’S THE
MARKET
SHARE OF
OUR
INDUSTRY
Market share is the percentage of a
market that is controlled by a
particular company or industry. It is
calculated by dividing the total sales
revenue of a company by the total
sales revenue generated in the
entire industry
Follow the link in the graph to modify its data and then paste the new one here.
For more info, click here
KEY ACTION ITEMS
FIRST SECOND THIRD
QUARTER QUARTER QUARTER
Monitor and review Measure the
Key action 1 Create detailed procedures
process performance effectiveness of processes
Use data analytics Stay up to date with new technologies
Key action 2 to gain insights
Develop strategies to reduce waste
and trends
Invest in technology solutions for Establish control of spend and reduce Foster an environment
Key action 3 automation overhead of collaboration
Ensure proper management Research best practices
Key action 4 Focus on continuous improvement
of resources from outside
WHAT TO
1 SHOW IN A
MOCKUP
1. Product/website description: A brief
overview of the product/website,
2 including its key features,
dimensions, and materials used
2. Features and benefits: A detailed
explanation of the features and how
they will benefit the user
3. Technical specifications: A list of
the product's/website's technical
specifications, such as dimensions,
weight, power requirements,
3 connectivity options and hosting
platform
BUYER PERSONA INFOGRAPHIC
NAME BIO “This is a quote,
words full of wisdom
Age and occupation Make a short description of that can make the
what a typical customer reader get inspired.”
would be. Be precise!
MOTIVATIO PAIN
NS PERSONALITY POINTS
1 Creativity ● Explorer, adventurous. Likes the outdoors and Knowing your buyer
camping persona’s pain point will
2 Ecology ● Engaged on social media, speaks for help you create messages
themselves that are tailored to their
3 Music ● Not easily influenced by ads or social media needs
ROADMAP INFOGRAPHIC
JA FE MA AP MA JU JU AU SE OC NO DE
INITIATIVE OBJECTIVE
N B R R Y N L G P T V C
Analyze and understand the needs of your
Understanding
target audience
Research existing products in the industry
Conduct research
and analyze how successful they are
Generate ideas based on user feedback
Brainstorm ideas
and research findings
Create a basic version of the product to
Develop a prototype
show investors
Put the prototype through rigorous testing
Test for usability processes to ensure that it meets user
requirements
Analyze feedback Analyze feedback
MARKET SIZE OVERVIEW
$100 OUTER CIRCLE
M Include the total size of the market, which
represents the entire potential customer base for the
product or service
$20M MIDDLE CIRCLE
Identify the target market for the product or service,
which may be a subset of the total market. This
could be based on factors such as demographics,
geography, or specific needs
$5M INNER CIRCLE
Indicate the current market size, which represents
the portion of the target market that the company
has successfully captured
SOCIAL MEDIA STATS
XXX XH WORLDWIDE REACH
BILLION XMIN XX
Users worldwide Average Number of
PLATFORMS WITH time spent platforms used
MOST USERS
XXX XXX
BILLION BILLION
Follow the link in the graph to modify its data and then paste the new Country 1 users Country 2 users
one here. For more info, click here
INSTAGRAM
CASE STUDIES
GIVEAWAY APPROACH
A product giveaway for our second ● Preparing a set of posts and stories we can share on
anniversary Instagram to let more people know about our brand
● We can get shared more and maybe reach virality if our
RESULTS content is attractive and easy to share
23% Increase in shares
Key takeaway 1
Content posted on weekdays is
shared more
80% Increase in followers
We must design new content to
10% Increase in clicks Key takeaway 2 keep new users
THAN
KS
DO YOU HAVE ANY
QUESTIONS?
[email protected]+91 620 421 838
Please keep this slide for attribution
yourwebsite.com
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