Summer Internship Presentation on
“Create Brand Awareness for
Engaging Customers at Impact
Guru”
By ,
Sahil Chakroborty
Company Overview
Impact Guru Products and Services
A global crowdfunding platform that has Provides a one-stop solution for all fundraising
successfully funded 10,000+ projects, with a needs with access to various types of crowdfunding
presence in multiple countries including India, like medical, social, creative, personal, and NGOs.
Singapore, and the United States.
Market Positioning Business Model
With a focus on innovation and using technology to Impact Guru operates on a fee-based model,
simplify fundraising, Impact Guru is positioned as a charging a small percentage of the funds raised from
leader in the crowdfunding industry. campaigns hosted on its platform.
Objective of the Study
Engage Customers Create Brand Awareness Analyze Marketing
Strategies
To understand the customer's To create effective campaigns and
journey and design strategies to increase brand awareness, reach To analyze the existing marketing
engage customers with the brand. new audiences, and promote social strategies and identify areas of
impact. improvement and innovation.
Data Collection and Analysis
Qualitative Methods
Interviewing customers, studying consumer
behavior, and analyzing competitors' campaigns and
strategies.
1 2 3
Quantitative Methods Data Analysis
Gathering data by conducting surveys, customer Using statistical software and analysis to interpret
feedback, observing analytics, and studying market the data and generate insights to drive strategic
trends. decisions.
Data Interpretation
1 Customer Personas 2 Brand Positioning 3 Marketing &
Communication
Creation of thorough Re-defining brand Strategies
customer personas that are positioning to ensure it
aligned with the company's aligns with the company's Creation of targeted
mission and key messaging. values and core mission communication and
statement. outreach strategies,
including a comprehensive
inbound marketing
approach.
Results and Conclusions
Increased Improved Conversion Positive Brand Image
Engagement Rates
The implementation of targeted The introduction of a simple and The creation of targeted content
communication strategies resulted intuitive user experience led to a and social media campaigns
in a 25% increase in customer 30% improvement in conversion improved brand image, trust, and
engagement and 37% increase in rates resulting in an increase in credibility with customers,
website traffic. donations and social impact. stakeholders, and the public at
large.
Limitations
1 Data Accessibility 2 Resource Constraints
The data collection process was The lack of sufficient resources
limited by accessibility, which and budgets for marketing and
led to gaps in customer communication may have
feedback and insights. impacted the effectiveness of
certain strategies.
3 Time Constraints
The limited time frame for the study may have restricted the scope and
thoroughness of the analysis.
Conclusion:
In conclusion, the summer internship provided a hands-on opportunity to
contribute to Impact Guru's brand awareness and customer engagement
efforts. It emphasized the importance of a well-defined brand strategy,
audience understanding, and consistent engagement initiatives. The lessons
learned during this internship are not only applicable to Impact Guru but can
also be extrapolated to other organizations looking to enhance their brand
presence and customer interactions. As the world of marketing and branding
continues to evolve, the insights gained from this internship will serve as a
solid foundation for driving success in an increasingly competitive landscape.
.
Thank You
