I.
INTRODUCTION
A. Product Overview
Product: Smart Fitness Tracker
Value Proposition:
Revolutionize your fitness journey
with real-time tracking,
personalized insights.
seamless integration with your
digital lifestyle
This Photo by Unknown author is licensed under CC BY-SA-NC.
This Photo by Unknown author is licensed under CC BY-NC.
II.
7PS FRAMEWORK
1. Product
Features
• Heart rate monitoring
• Sleep tracking
This Photo by Unknown author is licensed under CC BY. • GPS navigation
• Waterproof design
• Mobile app integration
Differentiation
• Advanced AI algorithms for accurate data
• Stylish and customizable design
• Long battery life
This Photo by Unknown author is licensed under CC BY-SA-NC.
2. Price
Pricing Strategy
• Competitive pricing with a premium
touch
This Photo by Unknown author is licensed under CC BY-SA-NC. This Photo by Unknown author is licensed under CC BY-SA-NC.
• Bundled packages with fitness
programs
• Seasonal discounts and loyalty
programs
This Photo by Unknown author is licensed under CC BY-NC-ND.
3. Place
This Photo by Unknown author is licensed under CC BY. This Photo by Unknown author is licensed under CC BY-SA-NC.
Online Platforms Global Shipping
Official website with e- Worldwide shipping with
commerce functionality efficient logistics
Partnering with leading Local partnerships for
e-commerce platforms faster delivery
Collaborating with select
retail partners for offline
presence
4. Promotion
Influencer
Digital Content
Collaboration
Advertising Marketing
s
This Photo by Unknown author is licensed under CC BY.
• Targeted • Blog posts • Partnering
social media on health with fitness
campaigns and fitness influencers
• Google • Video for authentic
AdWords for content on reviews
search YouTube • User-
engine showcasing generated
visibility product content
features campaigns
This Photo by Unknown author is licensed under CC BY-SA-NC.
5. People
Customer Support
• 24/7 online customer support via chat
and email
This Photo by Unknown author is licensed under CC BY-SA-NC.
• Video tutorials for self-help on the This Photo by Unknown author is licensed under CC BY-NC-ND.
website
Community Building
• Online forums for users to share
experiences and tips
• Social media engagement with
followers
This Photo by Unknown author is licensed under CC BY-ND.
6. Process
This Photo by Unknown author is licensed under CC BY-SA.
Order and Delivery
• Streamlined online ordering process
• Real-time order tracking for customers
Return and Warranty
• Transparent return policy This Photo by Unknown author is licensed under CC BY-SA-NC.
• Extended warranty options for customer satisfaction
7. Physical Evidence
Packaging
• Eco-friendly packaging with a premium
unboxing experience
Branding
• Consistent branding across online and offline
channels
• Engaging product demonstrations in physical
stores
III. Key Metrics for
Evaluation
Online Sales Conversion Rate
Social Media Engagement Metrics
Customer Satisfaction Scores
Return on Ad Spend
Website Traffic and Conversion Rates
This Photo by Unknown author is licensed under CC BY-NC-ND.
IV. Conclusion
Recap of the 7Ps framework and its
application
Emphasis on the integration of digital
marketing strategies for a holistic
approach
Continuous monitoring and
adaptation based on analytics and
customer feedback
This Photo by Unknown author is licensed under CC BY-SA.
