Elevate Your Ride Experience

Core Team
Industry experience in building businesses from scratch to scale

Founder and CEO Key Mentors

Naveen has 12 years of experience post his MBA from Indian Institute of Foreign Samir Chaudhry
Trade. Co-founder, The Media Ant
He has close to a decade long experience in startups having a hands-on experience
in building businesses from scratch, handling P&L for mature businesses, managing Over 20 years of experience in marketing
high performance teams, growth & expansion. & brand building

Launched Hero MotoCorp in Central America & Peru. Led distribution network Ashu Singhal
penetration, sales growth & brand awareness Chief Product Officer, FREENOW

Over 18 years of experience in product &

Launched Singapore & Malaysia markets from scratch & achieved market leadership technology with over a decade in mobility
in 4 Years in a highly competitive landscape domain

Led an INR 1500+ Cr annual P&L with a team size of 200+ people for NCR, UP, UK & HP.
Improved market share by ~ 8% & Unit Economics improvement by + Rs 25

Led a 350+ people team spread in 25+ cities handling a monthly GMV of INR 130+ Cr Vineet Gupta
Chief Financial Officer, Golden Agri

Transformed the inventory led business to a car sharing marketplace backed on Over 25 years of experience in finance,
product led growth, supply & brand building with an aim to achieve UE positivity. taxation, M&As & legal

Naveen Gupta | Samir Chaudhry | Ashu Singhal | Vineet Gupta

 PROBLEM
STATEMENT
ACCESS TO PREMIUM CABS
is a challenge despite increasing customer demand

PREMIUM CUSTOMER EXPERIENCE

Focused on personalized experience is lacking in
mobility services

CONSISTENCY & SAFETY

remains a concern with existing mobility options

DRIVER RETENTION
is a challenge

SUSTAINABLE MOBILITY
focus in mass premium/SUV segment is lacking
 SOLUTION
Hospitality focused ride-hailing platform offering

Elevated Experience Consistent service

• App based platform enabling • Standardized car models
easy bookings & transparent and interiors Fully electrified fleet of
pricing • Same pool of drivers for a Premium SUVs
• Amenity rich cars locality for customer
• Well dressed & groomed comfort
chauffeurs • On time car arrival with
• Cool, Clean and Silent cabins zero cancellation guarantee

Reliable chauffeur Safety & Personalization

experience
• Our chauffeurs are company • Driving pattern is monitored
employees & not gig workers with tech solutions

• Well trained • Handpicked with stringent

background checks
• Psychometric test used for
screening
 PRE - RIDE IN - RIDE
THE TREV - Booking via WhatsApp (WAB) - Chauffeur assists with settling in
and our website
EXPERIENCE - Pre-cooled cabins
- Reference images of our
products and services is
provided to new users - Complimentary candies, water

bottles
- Same set of drivers are
allocated in a hyperlocal
community to personalize your - Convenient coat hanger
experience

- For airport pick-ups, your - Read the daily newspaper

driver will meet you at the
gate and escort you to the car. during your commute

- Our chauffeurs ensure both - Begin work at the laptop

the internal and external
cleanliness of the vehicle. working station in the silent
cabin
- Car arrives ON time - Stay connected for calls using
onboard WiFi
 Premiumization Tailwinds
India’s premium economy is outpacing the
growth of mass-market businesses
120
No. of affluent Consumer (million)
100
100

80

60
60

40 37
24
20
20

0
2011 2015 2019 2023 2027

Why The Change Preferences are shifting towards SUVs

• By 2030, millennials will represent over 40% of the workforce. Retail sales have seen a major shift towards the larger and more
• Millennials prioritize comfort and are willing to pay more for a high-quality lifestyle. spacious SUVs
• Deloitte's report highlights India's per-capita income growth from $1,400 in 2014 to
$2,200 in 2022.
• The middle class in India is projected to increase by 110 million households from 2021
to 2030.

Source:
Fortune India, S&P Global, Fortune India Premium Economy trend
 MARKET SIZING
Indian Taxi Market

$20.6 Bn is the est. market size of Indian Taxi market in

2024 & is projected to grow to $39.1 Bn by 2029, CAGR
T of 13.55%
A $5.2 Bn
M
India’s total Premium Taxi Market Size
$5.2 Bn is the est. premium sizing in 2024, projected to
grow to $8.34 Bn by 2029, CAGR of 12.1%
S
A $2.5 Bn
Premium Taxi market Sizing of
M Delhi, Bangalore & Mumbai Industry Trends

Indian government has set a target of achieving 30% EV

S sales by 2030. Commercial cars will be the first one to
O
$125 Mn adapt
5% of SAM
M

Indian National Highways are growing at a CAGR of ~ 7.5%

leading to great road connectivity

Customers are looking for experiences & not mere

2024 Numbers
transportation
Source:
Mordorintelligence Taxi report, Indus Valley Report from Bume
 Competitors and Market Positioning
---Premium Experience Low to High--

PREMIUM CARS 100% ~ 2% ~ 25%

AMENITIES Rich Subpar Medium

PRICING Medium Low Very High

Personalization High Medium Medium

Chauffeur
Selection Rigorous Standard Standard
process
---Pricing Low to High--
 First 100 days summary
With 2 Cars, generated a revenue of Rs 7,82,631 at a blended utilization of 54% over 483 rides with an AOV of Rs 1620

Category & AOV Split

Revenue & Utilization Airport Transfers Railway Transfers City Rides
Outstation Rentals
₹400,000 80.00%

16% 257500%
63.10%
22%
33%
Desired
₹300,000 60.00% 36%
10%
Category Split
50.10% 49.50%
47.20% 35%
₹200,000 40.00% 8%
22%
11%
23% 883800% 30% Airport
4%
7% 6% 9%
30% Rentals
₹100,000 20.00% 3% 25% Outstation
44% 38% 39% 100800% 15% city rides
₹0 0.00% 31%
120900%
LaunchedJan
on 26th Jan Feb Mar Apr
118300%
Revenue Utilization Ja n Fe b Ma r Apr AOV

Hyperlocal Success Story | New Gurgaon Cultivated 3 B2B tie-ups | ~ 13% revenue

• Launched the service in DLF Ultima, a luxury apartment with ~ 950 Flats & then Helping reduce carbon footprint for corporate travel
spread in 2 nearby apartments (Bestech Grand spa & DLF New Town Heights)
• Pierien, a boutique consultancy firm, fulfilling their need for a
• Mode of marketing communication green, premium, and reliable mode of mobility for their
leadership movement.
• Acquired 151 Unique customers mostly through WoM
- 125 of them from DLF Ultima, a Household penetration of ~ 13% • Golden Agri & Laudes Foundation, helping them on their mission
- Healthy repeat Rate of 57% of sustainable mobility and fulfilling their requirement for
- 23% customers have used the service >=4 times absolute transparency and consistency in pricing.
 Scaling Up- Expansion Plans

Invest in Tech Invest in Brand Invest in Ops Hyper Local Build the right
Approach team

• Develop an app • High quality content to • Keep refining driver • Penetrate in select pin • Hire strong profiles in
interface that delivers a drive Organic traffic hiring & training codes & condominiums marketing, operations
top-tier experience modules in Gurgaon followed by & business
• Focus on driving Event Noida & Delhi development
• Tailored personalization partnerships • Set-up a hub in
to give control in the Gurgaon & get ops • Focus Airport as a • Strive to make a lean
hands of the consumers • Focus on improving presence in Delhi source to scale team aligned to make
brand presence airport demand both for intra an impact in this
• Strong backend system through the customer & inter city category
to improve efficiency of journey • Tie-ups for return
operations & help build Outstation trips • Expand in Mumbai & • Tech can be
scalable operations • Deliver personalized Bangalore once scaled outsourced till we
experiences reach scale
 Our ASK
Funds Allocation
Manpower and
Operations
22%

Funds Ask
INR 4.25 Crores Brand
8%
USD 500 k Vehicle
Expansion
Product 62%
8%
ANNEXURES
 TECH GTM

Phase 2
Personalization
Features Phase 1 (>35 & < 300 Phase 3
(<35 cars) cars) (>300 cars) DND Feature in which driver will chat with you

White Labelled SaaS

-- Own App ONLY Control the music in the car basis your travel mood
App
Customer
Web only Web -- We try to match the same driver to you as many times
Booking
as possible
WhatsApp
WhatsApp Business --
Business Efficiency in charging cycles & slow Vs fast composition
to ensure long range & low cost/Km
Driver Generic SaaS White Labelled SaaS
Own App
Management App App Natural language processing/ AI models to enable easy
booking flows Viz. upload flight tickets & get your
Backend
SaaS tool SaaS tool Own Backend booking made
System
Real Voices, Real Experiences:
Testimonials Straight from
WhatsApp
Unit Economics
Drivers Absolute % age
(Monthly Per Car)
Revenue 160,000 100%

Driver Cost 45,000 28%

EMI Car 52,475 33%

Vehicle Charging 15,620 10%

Vehicle Maintenance 10,434 7%

Consumables 3,135 2%

Parking + Tolls 12,440 8%

Margin Per Car 20,900 13%

 Financials KPI Forecasted | 4 Years
Description FY 24 25 FY 25 26 FY 26 27 FY 27 28
No of Cars 105 455 1,330 3,080
Description Revenue % share Revenue % share Revenue % share Revenue % share
Airport Transfer 3.4 35% 21.9 31% 59.8 28% 128.1 25%
City Ride 0.3 3% 5.2 7% 23.4 11% 72.3 14%
Outstation 2.5 26% 17.9 26% 54.2 26% 129.0 26%
Railway Drop 0.6 6% 3.7 5% 10.1 5% 21.7 4%
Rental 3.0 30% 21.3 30% 64.5 30% 153.5 30%
Total Revenue 9.9 70.0 212.0 504.6
Driver Salaries 2.4 17.1 51.7 123.0
EMI- Car Owned 2.5 16.3 48.9 116.1

Lease Rental
0.9 8.5 26.3 63.0
(5 years lease at 12%)
Vehicle Running cost 1.3 8.9 26.1 60.1
Gross Margin 2.7 19.2 59.0 142.3
General Admin Expenses
3.2 14.8 36.3 75.0
(Marketing + HQ Manpower)
Total Expenses 10.4 65.6 189.3 437.3

EBITDA 4.4 22.7 67.3

(0.5)
EBITDA %age to Revenue -5% 6% 11% 13%
THANK YOU!