Scribd
Upload
111 views

Data Mining ppt-1

This document discusses data mining including its definition, techniques like association rules and clustering, advantages like helping decision making, and disadvantages like privacy concerns. It covers topics like data preparation, the knowledge discovery process, and provides examples of how data mining can be used.

Uploaded by

Nandni Arya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
111 views

Data Mining ppt-1

This document discusses data mining including its definition, techniques like association rules and clustering, advantages like helping decision making, and disadvantages like privacy concerns. It covers topics like data preparation, the knowledge discovery process, and provides examples of how data mining can be used.

Uploaded by

Nandni Arya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

This Photo by Unknown Author is licensed under CC BY

• DATA MINING…
Submitted To:-
Submitted By:-
Ms. Varsha Sharma Nandni
CONTENT

Introduction to data mining


Data preparation
Knowledge discovery in data process
Data mining techniques
Advantages of data mining
Disadvantages of data mining
Conclusion
DATA , INFORMATION, KNOWLEDGE & DATABASE

Data :- Raw fact and figure is called data.


Information :- process format of data is called information.
Knowledge :- The concept of understanding information is called knowledge.
Database :- A database is the systematic collection of data.
WHAT IS DATA MINING?

Data mining is also called knowledge discovery in data(KDD).


Data mining is the process of extracting useful information from large
amount of data in order to take decision.
Data mining is extraction of useful patters form data sources, e.g.,
databases, texts, web, image.
Patterns must be:
valid, useful, understandable
DATA PREPARATION

All data mining technic required Data preparation . The data preparation means
to transfer data in appropriate format so that it can produce better model . Be
preparing the data, the error prediction rate is also low.
KNOWLEDGE DISCOVERY IN DATA: PROCESS

• Data Cleaning :- Data cleaning is the process of removing incorrect , corrupted ,


incorrectly formatted duplicate, or incomplete data .

• Data Selection :- In this step, the data related to the analysis is retrieved from the data collection
by decide it.

• Data Transformation :- In this step the data is transferred in such an appropriate form which is
the requirement of the mining process .

• Data Mining :- IN this step apply the data mining technique to extract the useful information or
pattern from data .

• Pattern Evaluation :- In this step the data pattern is evaluated.


• Knowledge Presentation :- In this step, data mining results are represented by using
visualization tools.
DATA MINING TECHNIQUES

• Association rule
• Clustering
• Sequential patterns
ASSOCIATION RULE

In this process the identify the


relationship between data items of
large sets. It is also determine that
which item is frequently buy.
For example:- Market basket analysis
Items that people buy frequently are
kept around. This Photo by Unknown Author is licensed under CC BY-NC-ND
CLUSTERING

In this technique, objects are grouped


on the basis of similar index, objects
which are similar, grouped in a cluster
and dissimilar objects are grouped in
another cluster .

This Photo by Unknown Author is licensed under CC BY-SA-NC


SEQUENTIAL PATTERN

It is useful for identifying trends, or


regular accuracy of similar events .
For example :- With customer buy a
particular collection of products
together at different time of the year.
ADVANTAGES OF DATA MINING:-

Organizations obtain knowledge base data with the help of data mining
techniques.
Data mining helps in decision making of the organization.
Financial institutions and banks identify defaulters with the help of
data mining .
DISADVANTAGES OF DATA MINING:-

Many times the company sells the important information of the customer to
other companies for money.
Many E-commerce company gets to know in which time period the user comes
online or transacts based on historical data patterns .
Data mining analytics software is difficult to operate and requires knowledge
base training of the user .
The accuracy of data mining technic is not 100% .
Information is misused.
CONCLUSION

Until now , we have used some techniques in data mining.


In general, to take knowledge from the data, we first need to determine the objective ,
what do we want from the data, we can make overview, describe the data . After that, we
can use the data mining techniques to extract the information from data and take decision.
THANK YOU…

You might also like