Chocolate Hills, Bohol Puerto Princesa Underground River

Banaue Rice Terraces

Mount Mayon
Hundred Island

Presentation title 1
 The Philippines
Tourism Industry
 HISTORY of TOURISM in the PHILIPPINES
Tourism in the Philippines started as a private initiative
Agenda
to promote the country as a principal travel destination
and a public initiative when the Philippine Tourist and
Introduction
Travel Association was organized in 1950.
Primary goals
It was followed by the creation of the Board of Travel
Areas of growth
Industry in 1956 by the Philippine Congress.
The development of tourism in the Philippines
Timeline began
with the creation of different establishments
Summaryto oversee
the growth of tourism in the Country.
Presentation title 4
 Things to Remember:
1986
1972
• Department of Tourism was
• Department of Trade and Tourism
reorganized under Executive Order
was established.
number 120 and 120-A signed by
• Philippine Tourism Commission
President Corazon Aquino.
was created under the unified Trade
and Commission Department. • The Philippine Convention
• President Ferdinand Marcos Bureau was renamed Ministry of
Tourism.
Created the new Cabinet level
2003
Department of Tourism (DOT)
• The Department of Tourism under
splitting the Department of Trade and
Tourism in two separate departments. the leadership of Richard Gordon
PTA – Philippine Tourism Authority initiated a tourism promotion
PCB – Philippine Convention Bureau project entitled
“ Visit Philippines 2003”
2009
The passage of Republic Act No. 9593 or
the Tourism Act 2009 was the latest
improvement in the Tourism Industry. Assignment
Activity 1: Please bring ¼ size index
Write a short essay about your favorite card
place or places here in the Philippines that Write your:
you want to visit.
Answer this Questions as your guide. Complete Name
Grade and Section
 What place?
 Why do you want to visit this place? Bring 1 picture of your
 Whom do you want to be with during favorite place in the
your visit? Philippines
 Would you recommend this place? Why?
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This slogan aims to get people think about how fun it would
be to visit the country.
 Tourism is an important sector for Philippine
economy. The travel and tourism
industry contributed 5.2% to the country’s
Gross Domestic Product (GDP) in 2021;
this was lower than the 12.7% recorded in
2019 prior to the COVID-19 lockdowns. The
country is known for having its rich
biodiversity as its main tourist attraction.

Presentation title 8
Presentation title 9
Numbers of Tourists Visited the Country
From 1992- 2012
YEAR TOTAL NUMBER OF TOURIST TOURIST GROWTH

1992 1.2 MILLION Record high compared to

1989
2000 2.2 MILLION Showed on increase in
number of tourists
2003 2.8 MILLION 29% growth
2007 3.4 MILLION 20% growth
2010 3.5 MILLION Showed growth

2011 3.9 MILLION 11.2% increase

2012 4.2 MILLION Showed a big increase after

the marketing campaign titled
“Its More Fun in the
Philippines “
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Tourism offers great opportunities for
emerging economies and developing
countries such as:
 creates jobs
 strengthens the local economy
 contributes to local infrastructure
development
 help to conserve the natural environment
and cultural assets and traditions
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Activity 2: Group activity

Make your own Slogan

promoting Tourism in the
Philippines

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 UNDERSTANDING the
PHILIPPINE TOURISM INDUSTRY
The Government Sector plays an
important role in the Philippine
Tourism Industry. It is responsible for
the formulation of tourism policies and
provides guidelines for the
development of the different
destinations.
It also regulates the industry, help and
works with other government agencies.
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 Government Agencies that are directly
involved in the Tourism Industry
• Department of Tourism (DOT)
• Philippine Convention and Visitors
Corporation (PCVC)
• Philippine Tourism Authority (PTA)
• Municipal City Units
• Local Government Units (LGU)
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 Department of Tourism
Organizational Structure
Secretary of
Tourism
Undersecretary
Assistant secretary Undersecretary Tourism Services Assistant secretary
for Internal Tourism Promotions and Regional for Internal
Services Offices Services

National Philippine Philippine

Parks Convention Tourism Intramuros Nayong
Development and Visitor Authority Administratio Pilipino
Committee Corporation n Foundation
Inc.
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Internal Services is the responsibility of the assistant
secretary which advice and assistance on the Following:

1.Financial and Management Service – budgetary, financial,

and management matters which may be assigned and
delegated by the secretary.
2.Administrative Service – personnel information, records
communications, supplies, equipment security, and other
custodial work which may be assigned or delegated by the
secretary.
3.Legal Service – legal matters which may be assigned or
delegated by the secretary.
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Tourism Promotions:
The Bureau of Domestic
Tourism Promotions, the Bureau of
Internal Promotions and the
Bureau of Tourism Information are
the Undersecretary for Tourisms
promotion responsibility.
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