Media of
Communication
In this Lesson we will learn about
Various Mediums of the Communication
Merits of the various medium of Communication
Demerits/ Limitation of the medium of
Communication
Today’s is the world of information and Technology. For any
effective communication mediums of communication plays the
vital role. The medium of communication will be chosen as per
the importance of the message. The following factors may be
consider while choosing the medium of communication-
Speed or Quickness
Accuracy
Safety
Secrecy
Record
cost
Distance
Various Media of Communication
Written Communication
Oral Communication
Visual Communication
Audio- Visual Communication
Computer Based Communication
Written Communication
Written communication includes-
Letters circulars memos telegrams reports minutes
forms and questionnaires manual Etc
Everything that has to be written and transmitted in
the written form falls in the area of written
communication
Merits of Written Communication
It is accurate and precise
It can be repeatedly referred
It is permanent record
It is legal document
It facilitate the assigning of responsibility
It has a wide access
Demerits of Written Communication
Time Consuming
Expensive
Quick Clarification is not Possible
Oral Communication
Oral communication include-
Face-to-face conversation, conversation over the
telephone, radio broadcast, interviews, group
discussion, meeting conference in seminar
announcement
Merits of Oral Communication
Oral communication saves times
It saves money
Speech is more powerful means of persuasion and control
Speaker can convey shades of meaning with the variation in the tone pitch and
intensity of voice
The speaker can get immediate feedback
Sometimes oral communication is more reliable and friendly
More useful while communicating with the group at assemblies and meetings
Demerits of Oral Communication
oral communication is not possible if the communicator and the receiver are far from each
other
Lengthy messages are not suitable for oral transmission
Oral messages cannot be retained for a long time
Oral message do not have any legal validity unless they are taped
In oral messages responsibilities for mistakes cannot be fixed
Sometimes oral messages can be misunderstand
Essentials for Effective Oral
Communication
Clear pronunciation Appropriate word choice
Brevity Avoiding hackneyed
Precision phrases and cliches
conviction Natural voice
logical Finding the right register
sequence
Visual Communication
Visual communication involves-
Gestures (movement of part of the body, especially a hand or
the head, to express an idea or meaning)
Facial expressions Like Twisting Lips, Rolling or blinking Eyes,
Table, chart Graph, diagrams, posters, slide film, strips etc
*it is suitable only to communicate elementary and simple
ideas
Audio- Visual Communication
Audio visual communication involve
Television, cinema, films that combine the
visual impact with narration
Audio visual communication is most suitable
for mass publicity
Computer Based Communication
Computer based communication it includes email voicemail
cellular phone calls fax etc.
Merits Computer Based Communication
The quickest mean of communication
Space no longer a barrier to communication
Video conference can replace personal meeting
Better mean of keeping permanent record
Valuable and bulky data can saved for longer time
World wide web as a publishing platform
Demerits Computer Based Communication
uncertain legal validity, fear of undesirable leakage
the virus melody etc
Silence
Silence can convey very effective such response as
disapproval anger and indifference
A slight pause before or after in conversation can
create suspense, anticipation to attract the
audience attention
