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The How of Visual Rhetoric Group 6

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Jhosua Refugio
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163 views

The How of Visual Rhetoric Group 6

Uploaded by

Jhosua Refugio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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LET

US
PRAY
THE HOW OF VISUAL RHETORIC
"Seeing comes before words. The child
looks and recognizes before it can speak.“

- John Berger
visual rhetoric is the use of visual elements to communicate
meaning. It is also important to note that visual rhetoric is not
just about superior design and aesthetics. It is also about how
culture and meaning are reflected, communicated, and
altered.
BASIC ELEMENTS OF VISUAL
RHETORIC IN HYPERTEXT
Hypertext is a type of digital text that contains links to other texts. These
links allow users to navigate between different pieces of content easily.
Recipe Title: Classic Chocolate Chip Cookies

• "Preheat your oven to 350°F."


• "In a large bowl, cream together butter and sugar until light and fluffy."
3 IMPORTANT ELEMENTS AND METHODS IN ANY HYPERTEXT
SYSTEM ARE AS FOLLOWS

1. Link presence
link presence means there are clickable links in the text. "Link extent" means how much of
the text the link covers.

2. Link mapping
It's a visual way to see relationships, like drawing lines between related points to show
how they're linked together. For example, in a social network, it would show who follows
whom, creating a map of connections between users.
3. Link destination

Link destination refers to the webpage or document that a link takes you to. "Multiple
destinations" means that a link can take you to different pages depending on the
context.
3 easy steps to create a hyperlink to a location
on the web.
2.) Insert the Link
3.) Enter the URL
1.) Select the Text or Image
Click on the "Insert Link" In the popup or dialog box
Highlight the text or button (usually looks like a that appears, type or paste the
select the image you want chain link icon) in your text web address (URL) you want
to turn into a hyperlink. editor or web editor. to link to and confirm by
clicking "OK" or "Insert."
QUERIES TO CONSIDER WHEN CHOOSING
FONTS
1. What does my audience expect from my use of fonts? Are they people in the
academe, netizens, athletes, film enthusiasts, or religious people?

Academics: They typically expect clear and professional fonts that enhance
readability for research papers, presentations, and academic publications.

Film Enthusiasts: They might appreciate stylish and cinematic fonts that evoke the mood
and genre of movies, often seen in movie posters, trailers, and promotional materials.
2. Who do I embody in my font choices?

3. What kind of text am I typing in various fonts?

4. How far is my text being viewed by the audience?

5. What are available fonts that can register on majority of my audience’s


computers if I will post on my website in case they are using an old version
of OS?
HOW COLORS AFFECT CUSTOMER’S
MOOD AND BRANDING
• Colors affect customer mood and branding through psychological associations and
emotional responses. Each color carries inherent meanings and can evoke specific
feelings

• Consistent use of colors across branding helps establish a recognizable identity


and reinforces brand values, influencing consumer preferences and behavior.
BLUE - Indicates trust and appeals discipline , formal , calmness and articulation

GREEN - Denotes prosperity , progress , peace , environment and balance.

YELLOW - A cheerful color. It is warm , active and innovative.

BLACK - Signifies power , class , elegance , strength and security.

ORANGE - Exudes extroversion , confidence and fun.

SILVER or WHITE - Stands for quality and workmanship


THANKYOU!!! 

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