Brand Book

The Most Intelligent Parental Control

And Family Safety Guardian
CONTENT
01. Brand 04. Product Highlights
1.1 About FamiSafe 4.1 Top Features
4.2 General Features
Introduction 4.3 USPs (Unique Selling Points)

02. Our Brand Platform 05. Our Consumer

2.1 Our Mission 5.1 User Personal
2.2 Our Values

03. Product Position 06. Brand Communication

3.1 Product Position 6.1 Slogan & Tagline
6.2 Personality & Voice
6.3 Design
Brand Introduction
 About FamiSafe
About FamiSafe
FamiSafe is the leading AI-powered family guardian specialist,
ensuring your child's online safety and digital well-being.

This comprehensive solution offers real-time location tracking, app

blocking, web filtering, screen time management, and more. With
FamiSafe, parents can effortlessly safeguard their children's online
activities, accompanying them on a healthy digital journey.

Brand Honor
Our Brand Platform
 Our Mission
 Our Values
Function Comparison Leading AI-powered Family Guardian

Features Specialist
FamiSafe Bark Qustodio Ourpact

Device Activity
Screen Time ✔ ✔ ✔ ✔
App Blocker ✔ ✔ ✔ ✔
Call & Texting Blocker / / Block Calls Block Texting
Activity Report ✔ ✔ ✔ /

Content Safety
AI Assistant ✔ / / /

YouTube Content Detection ✔ ✔ ✔ /

TikTok Monitor ✔ ✔ / /

Inappropriate Pictures ✔ ✔ / /
Explicit Content Detection ✔ ✔ ✔ ✔
Web Safety
Web Filter ✔ ✔ ✔ /
Browser History ✔ ✔ ✔ /
Location Service
Geofences ✔ / ✔ ✔
Live Location ✔ / ✔ ✔
Location History ✔ ✔ ✔ ✔
Driving Safety ✔ / / /
SOS call / / ✔ /
Our Mission
We are committed to fostering children with a healthy and reliable online safety

experience.

Our Value
Protection, Trust, and Harmony

FamiSafe offers a comprehensive online safety solution that protects children, builds
trust within families, and fosters harmony between families and technology. With
FamiSafe, parents can shield their children from digital threats, ensuring their safety.
The reliable performance of FamiSafe builds trust and understanding, while promoting
balanced digital habits and open communication.
Product Position
 Product Position
Our Product Position
Wondershare FamiSafe protects the online safety for children with the AI-powered data analysis technology.

AI Powered Technology
• Fast and accurate monitoring
• AI Intelligent Analysis of Search Records

Tool Value Humanistic Value

• Parental control • Ensure safety and build trust
• Block webs & Apps • Build digital wellbeing
• Family locate

Traditional Technology
• Common features such as screen
time limit, location tracking
Product Highlights
 Top Features
 General Features
 USPs(Unique Selling Points)
 Top Features

Screen Time Management

Striking the right balance between screen time and other activities is
easier with FamiSafe's Screen Time Management feature. Set usage
hours for the device, customize entertainment app usage time and
learning app usage time, remotely lock the device during study or
bedtime, and encourage productive off-screen activities to promote
your child's overall development.
Top Features

App & Web Content Filtering

Block access to harmful websites, apps and inappropriate content to

ensure age-appropriate use. Supports content monitoring from 14 social
media outlets including WhatsApp, Instagram, Facebook, Twitter,
Snapchat, Discord, and more, providing early warnings of inappropriate
content and creating a safe online environment for children.
 Top Features

Real-time Location Tracking

With FamiSafe‘s real-time location tracking feature, you can keep

a watchful eye on your loved ones’ whereabouts at all times.
Whether it‘s ensuring your child’s safety on their way home from
school or staying connected with family during travels, FamiSafe‘s
accurate location tracking provides peace of mind.
Top Features

AI Assistant

It collects children's browsing records, analyzes them intelligently

based on ChatGPT, and sends early warning messages to parents
for undesirable content; the app has a built-in AI assistant, which
creates an education expert on the parents' end and a growth
assistant on the children's end, providing solutions to various
problems.
 General Features
App Blocker Geofencing Suspicious Text Detection
Allow parents to remotely block specific apps on Allow parents to create virtual boundaries on a FamiSafe scans text messages on the child's device for
their child's device, preventing access to map, and they will be notified if their child signs of cyberbullying, harassment, or inappropriate
potentially harmful or distracting applications. enters or exits these predefined areas. content, providing parents with timely alerts.

App Activity Monitoring YouTube Content Detection Smart Schedule

FamiSafe provides insights into the apps installed on This feature helps parents detect and block Parents can create schedules for device usage, such
the child‘s device, allowing parents to identify inappropriate content on YouTube, ensuring a as bedtime or study time, ensuring that children have
potentially dangerous or age-inappropriate safer viewing experience for children. a healthy balance between screen time and other
applications. activities.

Activity Report Multi-Device Management

FamiSafe generates detailed activity reports, Parents can manage multiple devices from a single
providing parents with insights into their child's FamiSafe account, making it convenient to monitor
online behavior, app usage, and screen time. and control their child‘s online activities across
various devices. Mac, Windows, iPhone/iPad,
Android, Kindle and Chrome supported.
 USPs (Unique Selling Points)

01. AI-Powered
Parental Control Tool 02. Interactive AI
Assistant
Use advanced AI technology to collect and analyze online data Based on the latest ChatGPT, FamiSafe has built-in an
and browsing records, and report to parents regularly to ensure interactive AI assistant. Answering parents' parenting questions
children's online safety and good online habits.
and helping them protect their children from potential online
dangers

03. Accurate Monitoring and

Real-Time Alerts 04. Multi-language and
Multi-social media
Accurately monitor inappropriate content and your child‘s GPS Sensitive word monitoring in 13 languages and multiple social
location. Parents receive real-time alerts and notifications medias content detection (YouTube, Tiktok, Instagram, Reddit,
whenever their child engages in potentially harmful activities Discord, Snapchat, WhatsApp, etc)

or enters restricted areas.

Our Consumer
 User Personal
User Profile

Concerned Parents Tech-Savvy Guardians Working Parents

These parents prioritize their children's online These tech-savvy individuals, such as These busy working parents rely on FamiSafe
safety and want to protect them from potential grandparents or older siblings, take to maintain a balance between their
risks such as cyberbullying, inappropriate responsibility for the digital well-being of professional commitments and their children's
content, and online predators. They use children under their care. They use digital safety. They use FamiSafe to remotely
FamiSafe to monitor their children’s online FamiSafe to ensure a safe online monitor their children's activities, manage
activities, set screen time limits, and receive environment, manage app usage, and track screen time, and receive notifications for any
alerts for suspicious or harmful content. the location of the children when needed. potential risks or emergencies.
User Profile

Caregivers of Elderly
Educators and Schools Mental Health Professionals
Individuals
Teachers and educational institutions use
Mental health professionals recognize the impact of
FamiSafe to promote responsible digital Caregivers responsible for the well-being of elderly
digital technology on mental well-being. They
behavior among students. They utilize individuals use FamiSafe to protect them from
recommend FamiSafe to parents and guardians as a tool
FamiSafe's features to monitor and manage online scams, accidental purchases, and privacy
to promote healthy digital habits, manage screen time,
students' device usage, prevent distractions breaches. They can monitor their online activities,
and prevent excessive exposure to potentially harmful
during class, and educate students about block suspicious websites, and receive alerts for any
content.
online safety. potential threats.
User Personal

Parents
Parents usually prioritize the online safety of their children and actively seek ways to protect them in the digital
world. They understand the potential risks and dangers that exist online and are committed to ensuring their
children's well-being.

Use Cases
• Set healthy screen time limits
Ensure their child has a balanced screentime and avoids excessive device usage.

• Tracking location
Ensure their child's safety by knowing their whereabouts at all times.

• Block inappropriate content

Protect their child from accessing inappropriate or harmful online content.

• Ask for AI Assistant

When children access inappropriate content, turn to the AI assistant for solutions on how to communicate with
children and how to properly guide them
User Personal

Tech-Savvy Guardians
Tech-Savvy Guardians are parents or guardians who possess a good understanding of technology and actively
engage with digital platforms. They are familiar with the latest gadgets, apps, and online trends.

Use Cases
• Block sexual and violent websites
Reduce the risk for children when they surf the Internet.

• Content Filtering
The parent uses FamiSafe's content filtering feature to block websites, apps, or specific keywords that they deem
inappropriate for their child. This ensures that their child's online experience remains safe and age-appropriate.

• Monitor their child's social media

Monitor interactions, messages, and online conversations of child’s social media. If they notice any signs of
cyberbullying, they can take immediate action, such as blocking certain contacts or reporting the issue to the
appropriate authorities.
User Personal

Caregivers of Elderly Individuals

Caregivers of elderly individuals are individuals who provide support and assistance to older adults who may have
physical, cognitive, or emotional needs. They play a crucial role in ensuring the well-being and quality of life for the
elderly individuals they care for.

Use Cases
• Location Tracking for Safety
For the elderly, problems such as getting lost can occur. It is convenient to keep track of their real-time location to
prevent accidents.

• Prevent Elderly Getting Lost

Elderly individuals with Alzheimer‘s disease, children/caregivers set up geofences for them to prevent them from
getting lost.

• Protect Personal Information

Ensure the online safety for elderly people by avoiding purchasing things accidentally or filling out personal
information on sketchy websites.
User Personal

Educators and Schools

Educators and schools play a vital role in protecting children and ensuring their safety and well-being.

Use Cases
• Cybersecurity and Digital Safety
Educators should be trained in promoting responsible internet use, teaching children about online safety, and
implementing measures to protect against cyber threats.

• Cyberbullying Prevention
Schools should have strategies in place to prevent and address cyberbullying. Educators should be trained to
recognize signs of cyberbullying and intervene promptly. They should also educate children about the impact of
cyberbullying and how to report incidents.

• Monitoring and Supervision

Educators should monitor and supervise children's phone usage during school hours to ensure they are using their
devices appropriately and not engaging in harmful activities. This can be done through classroom management
techniques and periodic checks.
User Personal

Mental Health Professionals

Mental health professionals are professionals who specialize in assessing, diagnosing, and treating mental health
issues in individuals, including children. They play a crucial role in protecting children's mental well-being when
they surf the internet.

Use Cases
• Digital Detox Strategies
Mental health professionals can assist children in implementing digital detox strategies. They can use screen time
limit of FamiSafe to reduce or temporarily eliminate internet use.

• Family Involvement
Involving the child‘s family in the treatment process is crucial. Mental health professionals should work with parents
and caregivers to establish healthy boundaries. They can use FamiSafe to see if their child is receiving inappropriate
messages, cell phone usage reports to get a full picture of the cause of their child's cell phone addiction.
Brand Communication
 Slogan & Tagline
 Personality & Voice
 Design
Slogan & Tagline

The Most Intelligent Parental Control

and Family Safety Guardian
FamiSafe guards child's online safety, accompanies them and provides
timely warnings to parents with cutting-edge technology AI assistants.
Personality & Voice

Tech-Savvy Expert

Wondershare FamiSafe is the knowledgeable and tech-savvy expert in the field of digital safety. Its
voice is authoritative and informative, offering insights, tips, and advanced solutions to help parents
stay ahead of the ever-changing digital landscape.

Trust worthy Guardian

Wondershare FamiSafe is the steadfast and reliable digital guardian that parents can trust to
protect their children online. Its voice is reassuring, providing peace of mind and instilling
confidence in parents that their children are in safe hands.

Friendly Companion

Wondershare FamiSafe adopts a friendly and approachable voice, making parents feel comfortable
and supported throughout their digital parenting journey. It acts as a companion, offering
encouragement, understanding, and a sense of camaraderie.
Thank You