DIGITAL MARKETING COURSE

in PITAMPURA

{BY DICS
}
 WHAT IS DIGITAL MARKETING?
Digital marketing is the use of digital
technologies and channels to promote
and sell products or services. It involves
strategies and tactics such as search
engine optimization, social media
marketing, email marketing, content
marketing, and online advertising to
reach and engage with target audiences.
The goal of digital marketing is to
effectively communicate with customers,
build brand awareness, generate leads,
and drive sales through the strategic
application of various digital tools and
platforms.
OBJECTIVES OF DIGITAL MARKETING
INCREASE BRAND AWARENESS: Use digital channels like social media, content marketing, and search engine
optimization to improve brand visibility and recognition among target audiences.
GENERATE LEADS: Attract potential customers and capture their contact information (e.g., email addresses)
through tactics like web forms, downloadable content, and online advertising.
DRIVE WEBSITE TRAFFIC AND CONVERSIONS: Implement strategies to attract more visitors to a website and
optimize the user experience to encourage desired actions, such as making a purchase or filling out a contact form.
ENHANCE CUSTOMER ENGAGEMENT: Foster ongoing interactions and relationships with customers through
social media, email marketing, and personalized digital experiences.
IMPROVE CUSTOMER RETENTION: Nurture existing customer relationships and encourage repeat business
through loyalty programs, cross-selling, and personalized content and offers.
MEASURE AND OPTIMIZE PERFORMANCE: Leverage digital analytics to track the performance of marketing
campaigns and activities, enabling data-driven decision-making and optimization.
ACHIEVE MEASURABLE ROI: Demonstrate the tangible business impact of digital marketing efforts and justify
continued investment in these strategies.
WHY TO OPT DIGITAL MARKETING?
WIDER REACH: Digital marketing allows you to connect with customers
globally, transcending geographical boundaries.

TARGETED APPROACH: You can precisely target specific audience segments

based on data-driven insights.

MEASURABLE PERFORMANCE: Digital platforms provide robust analytics to

track and optimize marketing campaigns.

COST-EFFECTIVENESS: Many digital marketing tactics are more affordable than

traditional advertising methods.

IMPROVED ENGAGEMENT: Digital channels enable real-time interactions and

building stronger customer relationships.

INCREASED EFFICIENCY: Marketing automation tools can streamline tasks,

improving productivity.
Is There Any SCOPE
In
DIGITAL
MARKETING?
 CAREER OPPORTUNITIES IN DIGITAL MARKETING!!

 Digital Marketing Manager:  Email Marketing Specialist:

Social Media Manager:  Digital Analytics Specialist:

Search Engine Optimization (SEO)  Conversion Rate Optimization

Specialist: (CRO) Specialist:

Pay-Per-Click (PPC) Specialist:.  Digital Advertising Manager:

Content Marketer:  Digital Marketing Strategist:

some BENEFITS of DIGITAL MARKETING:
 Accessibility: Digital marketing allows businesses to connect with
customers globally, transcending geographical boundaries
 Personalized Approach: Personalization features allow businesses to
deliver tailored content, offers, and experiences to individual customers.
 Improved Customer Engagement: Digital channels facilitate real-time
interactions and two-way communication with customers. Businesses can
build stronger relationships through engaging content and personalized
experiences.
 Productivity: Marketing automation tools can streamline various tasks,
improving overall efficiency and productivity.
 Adaptability and Agility: Digital marketing strategies can be quickly
adjusted based on real-time data and changing market conditions. Businesses
can test, measure, and refine their campaigns to stay ahead of the
competition.
TRADITIONAL VS DIGITAL
MARKETING
 TRADITIONAL
POINTS DIGITAL MARKETING
MARKETING
Digital marketing allows for more
Traditional marketing has a wider,
 REACH AND TARGETING: precise targeting and segmentation of
mass-market reach, but less targeted.
audiences.

Digital marketing enables two-way

Traditional marketing is mostly one-
 INTERACTIVITY AND ENGAGEMENT: interaction and engagement with
way communication.
customers.

Digital marketing provides detailed Traditional marketing metrics are often

 MEASURABILITY: analytics and data-driven insights on less precise, such as impressions or
campaign performance. reach.

Digital marketing often has lower Traditional marketing can be more

 COST-EFFECTIVENESS: upfront costs and allows for more cost- expensive, with higher production and
effective targeted campaigns. distribution costs.

Digital marketing campaigns can be

Traditional marketing campaigns are
 FLEXIBILITY AND ADAPTABILITY: easily modified and optimized in real-
less flexible and harder to adjust.
time.

Digital marketing leverages user data Traditional marketing relies on more

 DATA AND PERSONALIZATION: to enable personalized and customized generic, demographic-based
experiences. approaches.

Digital marketing seamlessly Traditional marketing is often limited

 MULTIMEDIA INTEGRATION: integrates various multimedia formats to a single medium (e.g., print, TV,
(e.g., text, images, video, audio). radio).
 CONTENTS of
DIGITAL MARKETING

 SEARCH ENGINE
OPTIMIZATION (SEO)  PAY PER CLICK (PPC)
 SOCIAL MEDIA
MARKETING  AFFILIATE MARKETING

 CONTENT MARKETING  MOBILE MARKETING

 EMAIL MARKETING  VIDEO MARKETING

 SEARCH ENGINE
OPTIMIZATION (SEO)
 WHAT IS SEO ?
 SEO, or Search Engine
Optimization, is the process of
making changes to a website so
that it appears more often and
higher up in search engine results
like Google. The goal is to help
people find your site more easily
when they search for relevant
topics, which can lead to more
visitors. This involves using specific
keywords, creating high-quality
content, and making sure the site
is easy to use and navigate.
SOCIAL MEDIA

MARKETING
(SMM)
 WHAT IS SMM?
 Social Media Marketing (SMM) is
the practice of using social media
platforms like Facebook,
Instagram, Twitter, and LinkedIn
to promote a brand, product, or
service. It involves creating and
sharing content, engaging with
followers, running ads, and
analyzing performance to
connect with your audience, build
brand awareness, and drive
traffic or sales. Essentially, it’s
about leveraging social networks
to reach and interact with
potential customers in a
 CONTENT
MARKETING
 What is CONTENT MARKETING?
 Content marketing is a strategy
where you create and share useful
and interesting content—like
articles, videos, or social media
posts—to attract and engage your
target audience. Instead of directly
promoting your product or service,
you provide valuable information
that addresses your audience’s
needs and interests. This helps
build trust and relationships with
potential customers, making them
more likely to choose your brand
when they’re ready to buy.
 E-MAIL
MARKETING
 What is E-MAIL MARKETING?
 Email marketing is when
businesses send emails to people
who have shown interest in their
brand. These emails can include
updates, special offers, or helpful
information. The goal is to stay
connected with customers,
promote products or services,
and encourage people to take
action, like making a purchase or
visiting a website. It’s about
using email to build relationships
and keep your audience engaged
with your brand.
PAY PER CLICK
(PPC)
 What is PPC ?
 Pay-Per-Click (PPC) is a type of
online advertising where you
only pay when someone clicks
on your ad. It’s a way to drive
traffic to your website by
placing ads on search engines or
social media. For example, if
you run a PPC ad for your
business and someone clicks on
it, you pay a fee. The goal is to
attract potential customers and
get them to visit your site or
take an action, like making a
purchase.
 AFFILIATE
MARKETING
 What is AFFILIATE MARKETING?

 Affiliate marketing is when you

earn money by promoting
someone else's products or
services. You use special links
to share these products on
your website, blog, or social
media. When someone clicks
on your link and makes a
purchase, you get a
commission. It’s a way for you
to make money by helping
other businesses get
customers.
 MOBILE
MARKETING
 What is MOBILE MARKETING?
 Mobile marketing is a way of
reaching people through their
smartphones and tablets. It
involves sending ads, special
offers, or updates directly to
their devices, using methods
like text messages, app
notifications, or social media.
The goal is to connect with
users in a personal and timely
manner, making it easier for
them to engage with brands
and make purchases.
 VIDEO
MARKETING
 What is VIDEO MARKETING?
 Video marketing is the use of
videos to promote and grow a
business. It involves creating
and sharing videos to engage
with your audience, showcase
your products or services,
and tell your brand’s story.
These videos can be shared
on websites, social media, or
through email to connect with
viewers, build trust, and drive
more sales.
THANK YOU!!
By Anushka student of
DICS (Pitampura)

FOR MORE ENQUIRIES:

Visit Us : 2nd floor, 20, 352, opp. Gulab Sweets,
Kapil Vihar, Pitampura, Delhi, 110034
Call Us: +91-9711079947
Call Us: +91-9891045405
E-Mail : [email protected]
Website: https://www.dicsinnovatives.com\