ENGINEERIN

G
AESTHETIC
Business Plan
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 Table of contents

1. 2. 3.
Business Company Market
plan description analysis

4. 5. 6.
Products or Mk & sales Financial
services strategy projections
Executive summary
Our business plan outlines the strategy for
[company name], a [legal structure] that provides
[products/services] to [target market]. Our mission
is to [mission statement/goal of the company]

The market analysis shows that there is a high

demand for our products/services in the industry.
We have identified key competitors and believe we
can differentiate ourselves through our unique
selling propositions (USPs)
 1.
Business
plan
 Company description

History and vision Management team

Provide a brief history of your company, Describe the key members of your team,
including when it was founded and its their roles and responsibilities. Highlight
evolution over time. Then, describe your any unique skills or qualifications that
company's vision for the future and its set your team apart from competitors to
long-term objectives establish credibility with potential
partners
 Market Analysis
Industry overview
Provide a brief overview of your industry, including its size and
growth trends. Identify key players in the market and any
regulatory or technological changes that could impact your
business or company

Target Market
Describe your target customer segment(s) in detail, including
demographics and psychographics, and explain why they
represent an opportunity for your product or service

Competitive Landscape
Analyze the competitive landscape for your industry, identify
key competitors and their strengths and weaknesses. Then, you
can explain how you plan to differentiate yourself and your
business from them
 Products or services

Descriptions Pricing Strategy

Provide a detailed description of your Discuss your pricing strategy, including
products or services, highlighting their any discounts or promotions you offer.
features and benefits. Use images or Explain how you arrived at your pricing
videos to help illustrate your offerings model and why it is competitive

Development Customer Support

Share any plans you have for developing Describe customer support services
new products in the future. Explain how offered, including technical support,
these offerings will address a need in training, and warranties. Highlight
the market and differentiate from others customer success stories to
demonstrate effectiveness
 Marketing & Sales Strategy

Target Market MK Channels

Identify your target audience, including Outline the channels you will use to
demographics, psychographics, and reach your target market, such
buyer personas as social media, email marketing…

Sales Process Competitive Analysis

Describe how you plan to convert your Analyze the strengths and weaknesses
current leads into customers through of your competitors in terms of their
your sales process products/services, pricing strategy…

Value Proposition Metric & Goals

Clearly communicate the unique value Define key performance indicators (KPIs)
that your product or service provides to that measure the success of your
customers compared to competitors marketing and sales efforts. Set specific
goals
3,780,14
7
Budget for the new products/services of the company
 Budget for this quarter
$1,300,000,0
00
Product development

$720,000,000
Marketing

$600,200,000
Talent acquisition

$900,000,000
Research
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For more info, click here
 Revenue information
Q1 Q2 Q3 Q4 TOTAL
PRODUCT SALES $47,000 $45,000 $60,000 $65,000 $217,000

LABOR $15,000 $28,000 $30,000 $24,000 $92,000

SALARIES $25,000 $12,000 $27,000 $30,000 $94,000

MARKETING $20,000 $10,000 $11,000 $17,000 $58,000

NET INCOME $34,000 $22,000 $27,000 $36,000 $119,000

RENT $7,000 $15,000 $13,000 $8,000 $43,000

UTILITIES $3,000 $2,500 $4,000 $4,000 $13,500

Mockup
A mockup provides a visual
representation of your product or service,
allowing investors or stakeholders to
better understand what you're offering
and how it works
 Business plan timeline

Research and planning Start-up phase

Growth phase Partnership

Product expansion Scaling phase

Innovation phase Exit strategy planning

 Canvas Infographic
VALUE CUSTOMER
KEY KEY CUSTOMER
PROPOSITION RELATIONSHIP
PARTNERS ACTIVITIES SEGMENTS
S S
Identify important Identify key activities Define what sets your Define specific
partners for your business apart from Determine how you will target customer
that create value for
business competitors interact with customers groups
customers

KEY
CHANNELS
RESOURCES
Identify important Determine how you will
resources needed for reach and engage with
your business customers

COST STRUCTURE REVENUE STREAMS

Identify fixed and variable costs associated with the business Define sources of revenue for your business
 My Business Strategy
Attractive business model
High competitive strength

Low competitive strength

GROWTH AND REORIENTATION OR
EXPANSION STRATEGY ABANDONMENT STRATEGY

MAINTENANCE AND REDUCTION OR ELIMINATION

PROTECTION STRATEGY STRATEGY

Unattractive business model

 Target Infographic
DEMOGRAPHIC LOCATIONS
North America, Europe &
AGE 23-55 years old REGION
Asia
GENDER Female & male AREA Urban
OCCUPATION Employees
FAMILY Single & married people

BEHAVIOR
● They may be interested in personal and
professional development, as they are both
employees and students

● They may be tech-savvy and use technology

to streamline their work and personal life
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 Organizational chart
Systems
Director of IT
administrator

Director of IT manager
CTO HR

Accounting
CEO manager

CFO Controller Financial analyst

Accounts
Treasurer payable
 Market size Infographic
$255
$255M
M
"With the innovative approach and
unique features, we aim to capture a $175
significant portion of the $100 million"
M
$175M
"The research indicates that the $77M
market for [product/service] is
projected to reach $20 million by next
year"
$77M
"The market for [product/service] is
currently valued at $5 million"
 Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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