Insights into 5 world famous
Logos : A Seminar on
Research Findings
What is LOGO ?
• logo is a graphic mark, emblem, or symbol used to aid in
public identification and recognition of a brand, product,
or organization.
• It can be an abstract design, a figurative image, or
include the text of the name it represents, such as in a
wordmark.
• A logo is a crucial part of a company’s brand identity and
is often the most visible manifestation of the company in
The 5 logos I selected
1. Xiaomi
2. Fanta
3. Canon
4. Lays
5. Youtube
Xiaomi
The logo of the Chinese tech company Xiaomi reflects its global ambitions and
interest in innovations.
Xiaomi Logo Timeline
Designed by Kenya Hara
SUPER ELLIPISE
• Visual dynamic balance
• Flexible and vivd in different scenario
• Orange color
Font & color
• modern lowercase lettering
• bold futuristic typeface
• Geon Expanded Extra Bold, or COBE Bold,
orange
• reliability and loyalty
• Happiness
• positive energy
gray
• professionalism and confidence
• representing the brand as a serious and stable
one.
Fanta
Fanta is an American-owned brand of fruit-flavored carbonated soft drink created
by Coca-Cola
NO ORANGE, NO LEAF. THE LOGO OF FANTA IS SIMPLY
BLUE
Fanta Logo Timeline
Fanta Logo Timeline
What Can We Learn from Fanta
Logo Design
• Consistency with Brand Identity
• Localization with Global Appeal
• Visual Storytelling
• Simplicity and Memorable Impact
The Philosophy & Meaning Behind
Fanta Logo Design
• Vibrancy and Youthfulness
• Innovation and Adaptation
• Emphasis on Flavor
• Global Reach with Local Sensibilities
• Simplicity as a Statement
Canon
Canon is a Japanese manufacturer of high-tech products, which include cameras,
printers, photocopiers, etc. The company appeared in 1937, and now it is
headquartered in Ota, Tokyo.
Canon Logo
Timeline
Logo in detail
The most distinctive glyph was the “C” with the
top end curved inward and a sharp element on its
end.
The Canon logo is based on the two previous versions but executed in bolder
lines, which makes the whole image more stable and powerful. The tails of all
letters are elongated and sharpened, standing for movement and progress,
and the letter “O” has its inner white space slightly inclined to the left, making
a parallel with the vertical bar of the “A”, balancing it and creating an artsy
and cool mood.
red color symbolizes responsibility,
laboriousness, purposefulness, energy, and
determination.
Lays
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Lays Logo Timeline
Youtube
YouTube is the world’s top video hosting service created by three former PayPal
employees
Youtube
logo
timeline
In detail about Youtube
• Red symbolizes passion, love, and excitement, while
white represents purity and harmony.
• Black in the iconic logo represents power and
sophistication.
• You = User generated
• Tube = Content, video, television
References
• Mi.com
• Youtube.com
• Pepsi.co.in
• Canon website
• 1000logos.net
• Designbro.com
• Logo-world.net
