ENGLISH 9

EX P LO R I N G P R I N T
M E D I A : ph let s , and
tio n fr o mB r o ch ures , Pam
Uncov ering Info r ma
Periodicals
Prepared by: Ivy J. Villarta
Teacher II
 CL ASS RULES
1 Raise your hand if you want 3 Respect each other.
to answer.

2
Keep your gadgets away 4
Take down notes of the
from you. important details only.
 LE S SO N TARGETS

Identify types Analyze and Apply print

and Extract media
characteristics of information characteristics
Print Media. from Print Media in creation
 E X P LORE R
E D IA
PRINT M
CHALLENGE

1 Learners will be organized into The learners will

groups ideally with 3-5 members. collaboratively answer the
4
provided game cards
Distribute the game cards with
2 questions The class will then check the
5 answers and share their
thoughts about the concepts.
For 15 mins. the learners will
move around the classroom and
3 examine different print media
materials strategically placed
around the room.
AR E
YOU
READY?
T I M E R
15 minutes
S T A R T S
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Find a brochure that promotes

a tourist destination and
identify three key attractions
mentioned."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Locate a pamphlet that

provides information on
maintaining a healthy lifestyle.
List two tips mentioned."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Identify a periodical (magazine

or newspaper) that covers
topics related to science.
Provide the title and date of the
publication."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Find a travel pamphlet and list

the contact information for
booking a trip."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Locate a brochure focused on

environmental conservation.
Name one initiative mentioned."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Identify a health pamphlet that

discusses the benefits of a
balanced diet. List two
recommended foods."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Find a periodical covering

current events. Summarize the
main headline and one featured
article."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Locate a brochure advertising

a technology product. Identify
its key features and
specifications."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Identify a pamphlet that

provides tips for effective time
management. List two
strategies mentioned."
 E X P LORE R
E D IA
PRINT M
CHALLENGE

GAME CARD TASKS:

"Find a periodical with content

related to arts and culture.
Identify one upcoming event or
exhibition."
 SHARING
OF
INTERESTS,

FAC T S OR

INSIGHTS
 I N S I G H T S
FAC T S O R
E S T S ,
IN T E R

SHARING

QUESTION:

How did you find the experience

of retrieving information from
different print media?
 I N S I G H T S
FAC T S O R
E S T S ,
IN T E R
sh
SHar
ARing
ING

QUESTION:

How did collaboration within

your group enhanced your
understanding?
ENHANCING
M E DI A
LITERACY!
 RIRAFTIN
PD N T M E D G
I A
TYPES AND
C H A RA C T E R I S T I
CS
DR
P R I A
NTFT
M EIDNI G
A
r e fe r s t o a n y t y p e o f m e d i a
th a t i s p r i n t e d a n d
d i s tr i b u te d to a w i d e r a n g e
o f a u d i en c e.
DR
P R I A
NTFT
M EIDNI G
A
i s o n e o f th e o l d e s t a n d b a
si c
forms of mass communica
tion.
It remains one of the most
popular forms of advertisin
g
due to its ability to reach a
broad audience
TYPES OF PRINT MEDIA
BROCHURE
A brochure is a printed or digital promotional document that provides
information about a company, product, service, or event. It is typically a folded
BROCHURE or multi-page document with a compact design, containing details such as key
features, benefits, contact information, and visuals.
CHARACTERISTICS
Target Audience: are typically tailored to a specific audience relevant to the product, service, or information being promoted. The
audience may be potential customers, clients, or stakeholders.

Purpose: is often promotional or informative. It aims to showcase and highlight specific features, benefits, or information related to a
business, product, or service.

Visuals: commonly incorporate high-quality visuals such as images, graphics, and design elements to enhance attractiveness and convey
information effectively.

Layout: usually have a structured and organized layout with sections for different aspects of the content. Headings, subheadings, and
visuals are strategically placed for clarity.

Overall Effectiveness: is measured by how well the brochure captures attention, communicates its message clearly, and encourages
the audience to take the desired action, such as making a purchase or seeking more information.
TYPES OF PRINT MEDIA
PAMPHLETS
is a small, unbound booklet or leaflet that conveys information about a particular
subject, cause, or event. Pamphlets are usually brief, concise, and designed for
PAMPHLETS easy distribution. They aim to deliver a specific message or raise awareness
about a topic. Pamphlets are often used in educational campaigns, awareness
programs, or as quick-reference guides.

CHARACTERISTICS
Target Audience: are directed at a specific audience but are often distributed more widely. They can target communities, the general
public, or individuals with a common interest.

Purpose: is usually informational, educational, or persuasive. Pamphlets aim to convey a concise message on a particular topic or issue.

Visuals: while it may include visuals to enhance understanding, they are usually more concise than brochures due to their smaller size
and often have fewer elaborate visuals.

Layout: have a compact layout with clear headings, subheadings, and minimal text. The goal is to provide quick, accessible information.

Overall Effectiveness: is measured by how well the pamphlet communicates its key points succinctly and engages the reader,
prompting them to take action or absorb the information presented.
TYPES OF PRINT MEDIA PERIODICALS
is a regularly published publication that appears at scheduled intervals, such as
daily, weekly, monthly, or quarterly. Examples of periodicals include newspapers,
PERIODICALS magazines, and journals. Periodicals cover a wide range of topics and can serve
various purposes, including informing, entertaining, or educating their readers.
They often contain articles, features, reviews, and advertisements, and are
designed to appeal to a broad audience or a specific niche.
CHARACTERISTICS
Target Audience: magazines or newspapers, cater to a broader and diverse audience. The audience can include the general public,
enthusiasts, professionals, or individuals with specific interests.

Purpose: periodicals is primarily to inform, entertain, or educate. They may cover a wide range of topics and are published regularly,
providing ongoing content to their readers.

Visuals: heavily rely on visuals, including photographs, illustrations, and advertisements, to attract and retain readers' attention. They
often have a more extensive and diverse use of visuals compared to brochures and pamphlets.

Layout: is often more varied and dynamic, with multiple articles, columns, and features. Sections may have different layouts to suit the
content style and purpose.

Overall Effectiveness: is measured by the publication's ability to engage and retain readers over an extended period. Periodicals aim
to provide ongoing value and relevance to their readership.
AN Y
QU E R I E S ?
ASK AWAY!
ANALYZING
PR I NT
MEDIA!
 I NG PR I NT
ANA LY Z
MEDIA!

1 Learners will choose one print

media material that interest them. Learners will a short
3
paragraph explaining their
findings and opinions

2
Learners will analyze the chosen The learners will then be
material considering the 4 formed into small groups
characteristics of the said and share their analyses to
media. their respective groups.
 I N S I G H T S
FAC T S O R
E S T S ,
IN T E R

SHARING

QUESTION:

How relevant and

effective the print media
in terms of retrieving
information?
C
DRR E
A A
FTTIINNGG
I N F O R M AT I O N A L
POSTER
 MATIONA L
I NG I NF OR
CREAT
POSTER!

1 Learners will be provided a blank

poster paper or notebook
Learners will share their
output to the class,
Learners will create an explaining their chosen
2 informational poster on a topic 4 topic and how they
of their choice incorporated print media
characteristics into their
design.
3 Learners will incorporate
elements from the analyzed print
media materials.
 POSTER CREATION R I C S
RU B
Criteria Excellent (3 points) Proficient (2 points) Basic (1 point)
Catchy The poster has compelling The poster has catchy headlines The poster has basic headlines
Headlines headlines that grab attention and that attract attention and provide that may lack excitement and
create interest in the topic. some interest in the topic. struggle to engage the viewer
Visuals The visuals on the poster are The visuals on the poster are The visuals on the poster are
vibrant, relevant, and enhance clear, relevant, and support the present but may lack clarity,
the overall understanding of the understanding of the topic. relevance, or fail to effectively
topic support the understanding of the
topic
Key The poster presents key The poster presents key The poster presents some key
Information information in a clear and information clearly, providing a information, but it may be
organized manner, contributing good overview of the topic. incomplete or not well-organized
significantly to the viewer's
understanding.
Clear Purpose The poster has a well-defined The poster has a clear purpose The poster has a basic purpose,
purpose that is evident to the that is apparent, conveying the but it may not be entirely clear or
viewer, effectively conveying why significance or interest in the compelling
the topic is important or chosen topic.
interesting
LET’S
W RAP
IT UP!
 How important is gathering
information from print media?

What are the different

types of print
media and its characte
ristics?

How does print media help us become

informed consumers and critical thinkers?
 LE S SO N TARGETS

Identify types Analyze and Apply print

and Extract media
characteristics of information characteristics
Print Media. from Print Media in creation
 E EM E NT
AG R
Essay Question:
Now, that you know about
print media, how confident
are you in accurately
retrieving data from it?
(Note: Write your answer in your
Catch-up Friday Journal Notebook.)
 AN K YOU
TH
Thank y
learners o u
fo r
your
coopera
ti o n !