Media and Information
Literacy
Introduction to Media and Information
Literacy Quarter 1, Module
1, Lesson 2
RANDY PALABAY, T III
COT1 | March 20, 2023
OBJECTIVES
In the end of the lesson,
the students should be able
to:
01 Identify the similarities and differences of media literacy, information literacy,
and technology literacy
(MIL11/12IMIL-IIIa-2),
02 Understand and value the concept of Media and Information Literacy as a whole
M A N AG E M E N T O F L E A R N I N G
Before anything else:
M A N AG E M E N T O F L E A R N I N G
Attendan
Before anything else, let us check
your
ce!
M A N AG E M E N T O F L E A R N I N G
Let’
sRecal
l!
Are You
Ready?
Ice Breaker Activity: Unlocking
Vocabulary
Word
Bank!
Directions: Identify the words being
defined in each item by selecting the
correct word appropriate for each
definition.
This type of literacy evaluates
different media forms and how
can they be analyzed, evaluated,
and created to send out
messages efficiently and
ethically.
a. Media Literacy c. Technology
Literacy
b. Information Literacy d. Media
and Information
This type of literacy is able to
access, manage, and integrate
technologies to create and
communicate information.
a. Media Literacy c. Technology
Literacy
b. Information Literacy d. Media
and Information
This type of literacy identifies
what the information is for,
where to find it, and how to
evaluate it.
a. Media Literacy c. Technology
Literacy
b. Information Literacy d. Media
and Information
This refers to how a person is
able to look for relevant
information from various media
with the help of technology.
a. Media Literacy c. Technology
Literacy
b. Information Literacy d. Media
and Information
These are acquired data for
specific purpose.
a. Information c.
Media
b. Technology d.
Lesso Media Literacy,
n Information Literacy and
2 Technology Literacy
Media and information are
necessities of your communicative
lives. When you understand and
use various media forms to
access information, you consider
yourself media literate.
An information literate person,
on the other hand, is able to
recognize when information is
most needed and is
knowledgeable on how to locate,
evaluate, use, and share it in
different forms.
When you are digitally literate,
you are able to utilize different
digital technologies and
communication tools or
networks to manage
information. In a media-saturated
world, it is inevitable that we learn
and master these literacy skills.
Activity: How well do I
know Media?
Identify the logos and icons of
New media channels and
applications.
Facebook
TikTok
TikTok
Instagram
Messenger
Literac
y understand, interpret, create,
UNESCO defines literacy as the “ability to
identify,
communicate, and compute,
using printed and written materials
associated with varying contexts.” Literacy
involves a wide range of learning, wherein
individuals able to develop their knowledge and
skills, achieve their goals, and participate fully in
Informati
on term that can cover data,
“broad
knowledge derived from study,
experience, or instruction, signals, or
symbols.”
” When you use media,
information is referred to as the
“knowledge of specific events
or situation that has been
gathered or received by
communication, intelligence, or
Media and Information
Literacy
it is the ability to effectively and efficiently
create, use, comprehend, and share
information through any mediated
communication. The ability to navigate the
media is a powerful and crucial skill.
Reflect on the following
actions and questions:
Access – What kind of media were
you absorbing? How did you get to it?
Reflect on the following
actions and questions:
Analyze – Where you making
sense of its
messages?
- Do you need these
information?
Reflect on the following
actions and questions:
Evaluate – Were you aware that
each message was created by
someone with their own goals and
opinions?
Reflect on the following
actions and questions:
Create – When you create media,
like a Facebook post or an Instagram
story, what
is your responsibility to those who
view it?
Reflect on the following
actions and questions:
Act – What do you do with all that
information you just received? Can
you access or locate other credible
information sources?
Question:
Let’s Reflect
First!
Do you consider
your self as a
Media and
Information
Some people might be thinking “I’m a
tech-savvy millennial who knows
everything
there is to know about the Internet and
However,
the media.”media and
information literacy is more
than just using your
phone or browsing the
web. You may be tech-
Qui
z!
Individual Assessment
MULTIPLE CHOICE.
Identify the type of literacy
being presented in each
statement.
1. Ross found erroneous
facts in the newspaper he
is reading.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
2. Rachel uses her tablet
to read his e-books, which
she downloaded using an
app.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
3. Chloe, an exchange
student, tells her mother
that she misses her
through e-mail.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
4. The teacher told the
students to go to the
library for their research
activity.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
5. A mother bought an
alphabet chart for her
four-year-old daughter.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
6. Phoebe is preparing a
PowerPoint presentation
for his report in history.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
7. The students are
researching about the
effects of social media on
students’ performance in
class. A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
8. Rachel chats with her
friends in London very
often.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
9. A TV news program
reported that a strong
earthquake struck Manila
yesterday.
A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
10. The Grade-11
students are to create a
webpage of their
advertisement in
Economics. A. Media Literacy
B. Information Literacy
ANS. C. Technology Literacy
Key Concepts of
MIL
1. All media messages are
constructed
Messages, as products of media, are created
by sources who deliberately or unconsciously
choose the quality and quantity of content
they wish to send or disseminate –
what to include, what to leave out, and how to
portray such information.
These decisions follow the creator’s opinions
and perspective, either intentional or
instinctive, as influenced by their prior
1. All media messages are
constructed
Thus, media products are never entirely
accurate reflections of the real world. We
should ask:
Who created this media product? What is its
purpose?
What assumptions or beliefs do its creators
have that are reflected in the content?
2. Audiences negotiate
meaning
Meanings are truly in people. The
meaning of any media product is not
solely formed by the source or its creators
but a collaboration between them and the
audience – which means that the
different audiences may have varied
takeaways from the same content.
2. Audiences negotiate
meaning
Much like how creators have their
influences in the messages they create,
we, as consumers also
have our own baggage too which
determines how we react to and interpret
messages.
MIL encourages us to understand how
individual factors, such as age, gender,
2. Audiences negotiate
meaning
We should ask:
How might different people see this
media product differently?
How does this make you feel, based
on how similar or different you are
from the people
3. Media messages have commercial
implications
A lot of the media messages that we consume
every day are funded by advertisements or
financed by businesses. Thus, some of these
content are bound to sell a product or
service or make a profit.
For instance, some advertisements come in
the guise as informative articles but are
actually luring audiences to buy their product.
3. Media messages have commercial
implications
Some media organization publish such
content under the marketing arm of their
websites so as to make the audiences aware.
However, some media outlets do not.
Thus it is imperative that we as consumers
know when we are being fed with content that
is deeply
influenced by marketing or advertising.
3. Media messages have commercial
implications
On the other hand, some media industries
belong to big and powerful network of
corporations that exert influence on content
and distribution. Even in cases where
media content is not deliberately made
to make money – such as YouTube videos
and Facebook posts – the ways in which
content is distributed may still run with
3. Media messages have commercial
implications
Thus, we should ask:
What is the commercial purpose of this
media product (in other words, how will it help
someone make money)?
How does this influence the content and
how it’s communicated?
4. Media messages have social and
political implications
The media, as vehicles of information,
may convey ideological messages
about values, power, and authority. The
media as the press, also has an explicit
capacity of advocacy and implicit
ability to frame social and political
issues.
4. Media messages have social and
political implications
The media, as vehicles of information,
may convey ideological messages
about values, power, and authority. The
media as the press, also has an explicit
capacity of advocacy and implicit
ability to frame social and political
issues.
4. Media messages have social and
political implications
In consequence, media have great
influence on politics and on forming
social change.
TV news coverage and advertising can
have a huge influence on the people’s
political
decisions, social views, and cultural
perspectives.
4. Media messages have social and
political implications
And so we ask:
Who and what is shown in a positive light?
In a negative light?
Why might these people and things be
shown this way?
Who and what is not shown at all?
What conclusions might audiences draw
based on these facts?
4. Media messages have social and
political implications
And so we ask:
Who and what is shown in a positive light?
In a negative light?
Why might these people and things be
shown this way?
Who and what is not shown at all?
What conclusions might audiences draw
based on these facts?
. Media
messages
have social
and political
implications
. Media
messages
have social
and political
implications
5. Each medium has a unique aesthetic
form
You must remember that the kind, quality,
and quantity of information that you
can
communicate is determined by the
media that you use.
This includes the technical, commercial, and
creative demands of each medium.
5. Each medium has a unique aesthetic
form
So ask yourself:
What techniques does the media product use to
get your attention and to communicate its
message?
In what ways are the images in the media
product manipulated through various techniques
(for example: lighting, makeup, camera angle,
photo manipulation)?
What are the expectations of the genre (for
5. Each medium has a unique aesthetic
form
So ask yourself:
What techniques does the media product use to
get your attention and to communicate its
message?
In what ways are the images in the media
product manipulated through various techniques
(for example: lighting, makeup, camera angle,
photo manipulation)?
What are the expectations of the genre (for
Always remember that critical thinking is
immensely necessary for discerning the media
source and the kind of information that you
consume.
Critical thinking trains us to take a step back, to
evaluate facts and form evidence-based
conclusions.
Being media and information literate means that
we try to distinguish between claims and
information with evidence and those without.
Benefits of Media
and Information
Literacy
1. It teaches you how
to verify information
and acknowledge
others’ perspectives.
• it compels you to
discern the credibility of
information you come
across especially on the
Internet.
2. It encourages
audiences to think
critically.
•you are able to wisely use
the information you have
with you to objectively form
an informed opinion or
perspective about a certain
matter or issue.
•You are also able to discern
whether these information
makes sense, what it
contains, and what it lacks.
3. It promotes
responsible
information sharing
and dissemination.
•MIL encourages you to
step back and evaluate
the truthfulness of the
things you share in social
media and even those
that you speak of to your
friends, relatives, or
colleagues.
4. It helps you identify
and understand the
media’s role in our
culture.
•MIL tend to promote our
culture in various ways. These
influences on your
preferences, tastes, choices,
and even lifestyles. This is
important for you to be aware
of the extent of media’s
influence on your life so as for
you to evaluate whether it has
been doing you good or bad.
5. It teaches you to
think and decide
objectively, factually,
and reasonably.
•Each story and information that
you see everywhere you go has a
side.
•Knowing all sides of the story
will not only keep you neutral in
issues but will also help you stay
aware of texts or images that are
meant to deceive its readers into
picking sides, such as fake news
or propaganda messages.
6. It encourages
you to actively
participate in public
affairs as a citizen.
•Media keeps you updated with
what’s happening in current
affairs. Have the opportunity to
voice out your opinions,
whether literally or in social
media, gives you the ability to
actively engage in public
discourse, healthy conversations,
where the views of people may
affect the collective opinion of
others regarding a certain issue.
7. It teaches you to
create your own
content
responsibly
•Media creators aren’t only those
who work under the media
industry. In reality, even our
Facebook posts or tweet are
already a form of media. You, in
turn, are creating a piece of
information that you’re willing to
share, and each post that you share
on social media contains
information that you are
responsible for.
7. It teaches you to
create your own
content
responsibly
•Media creators aren’t only those
who work under the media
industry. In reality, even our
Facebook posts or tweet are
already a form of media. You, in
turn, are creating a piece of
information that you’re willing to
share, and each post that you share
on social media contains
information that you are
responsible for.
8. It makes you
better appreciate
media products
•MIL makes you more familiar of how
media messages and productions are
created, developed, improved,
packaged, advertised, and
disseminated. Your knowledge on these
make you value more the work and
effort poured into making such
products. Moreover, as you view or
listen products of art through media,
you are able to appreciate not only its
entertainment value but also its
technical aspects.
8. It makes you
better appreciate
media products
•MIL makes you more familiar of how
media messages and productions are
created, developed, improved,
packaged, advertised, and
disseminated. Your knowledge on these
make you value more the work and
effort poured into making such
products. Moreover, as you view or
listen products of art through media,
you are able to appreciate not only its
entertainment value but also its
technical aspects.
Ess
ay
Enrichment
Activity
Disaster
Scenario
Let’s Reflect
First!
As earlier discussed, Information
Literacy involves being able to
access, manage, and share
information in a knowledgeable and
responsible manner. This is a test on
how well you can do such task. Read
and analyze the situation below.
Disaster
Scenario
Let’s Reflect
First!
“According to the weather
forecast, there is no typhoon.
However, your locality is
experiencing heavy rainfall,
while some parts in your
province /region are already
flooded. There are reported
incidents of landslide,
T. Y. V.
M.
