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Week 3 - Barriers and Process in Tourism Planning

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0% found this document useful (0 votes)
24 views16 pages

Week 3 - Barriers and Process in Tourism Planning

Uploaded by

mikaella.legaspi
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© © All Rights Reserved
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BARRIERS TO PLANNING

BARRIERS TO PLANNING

1.Many people are against planning in

principle, particularly within the

free−enterprise system.

2.It is expensive.

3.The tourism industry is complex and


THE TOURISM PLANNING
PROCESS
TOURISM PLANNING
PROCESS
Planning is an ongoing process that must keep up with
the changing character of the world and of the
destination area. There are 5 essential steps in the
tourism planning process. These are:

1.Background analysis phase


2.Detailed research and analysis phase
3.Synthesis phase
BACKGROUND ANALYSIS

• The first step in the tourism planning process


is a situational analysis that provides the
basic direction for the succeeding steps.
• In establishing a national tourism plan, the
national tourism policy must first be
considered and interpreted.
• There is hierarchy of goals and objectives in
BACKGROUND ANALYSIS

• The second step, the background analysis


should produce an inventory or list of the
area’s tourism components.
• These resource components and
subcomponents constitute the existing
tourism product of the destination area.
BACKGROUND ANALYSIS

• The third step in background analysis is a


description of existing tourism demand in the
destination area using readily available
secondary or published sources of
information.
• The final step is a review of the major
strengths, weaknesses, and problems and
DETAILED RESEARCH
AND ANALYSIS

• A valid tourism plan cannot be formulated


without research.
• The first step in the resource analysis
involves the preparation of the map.
• The last step of the resource analysis is the
resource classification.
DETAILED RESEARCH
AND ANALYSIS
• The second component of the detailed
research step is the activity analysis.
• A good tourism plan will include some
original research on the existing and
potential markets for the destination area.
• A tourism plan must consider the
competitive advantages and future plans of
SYNTHESIS

• The third step of the tourism planning process


is where major conclusions regarding the
previous work are formulated. A
comprehensive tourism plan will produce
conclusions on five distinct subjects:

1.Tourism development
2.Tourism marketing
SYNTHESIS

• The first phase in the synthesis phase is the


preparation of position statements on each
of the five subjects.
• The second step is to determine “where we
would like to be” or the desired future
situation.
• Tourism plans provide the “bridge” between
GOAL SETTING, STRATEGY
SELECTION AND OBJECTIVE
SETTING

• The fourth step in the tourism planning


process is to define the planning goals,
strategies, and objectives.
• Once the planning goals have been set, there
are various approaches or strategies that can
be employed to achieve them.
PLAN DEVELOPMENT

• The last step of the tourism planning process is the


development of the plan. It takes each of the plan
objectives and specifies the following:
■ The programs and actions required to achieve
each plan objective
■ The roles and responsibilities of the public and
private sector in carrying out these programs
PLAN DEVELOPMENT

• The last step of the tourism planning process is the


development of the plan. It takes each of the plan
objectives and specifies the following:
■ The funds required to carry out specific programs
and actions.
■ The sources of these fund
■ The timetable for carrying out specific programs
and actions within the plan
PLAN DEVELOPMENT

• Once the tourism plan has been laid out in

details, it is then written in formal reports,


either by private tourism consulting firm or by
public sector tourism officials.
• The tourism plan reports are presented in two

parts.
REFERENCES
z. Cruz Ph. D. (2013), Principle of Tourism (Part II), REX
Book Store; Manila, Philippines

https://www.coursehero.com/file/15032173/1-Overview-
of-Tourism-Planning/#:~:text=Tourism%20Planning
%20Tourism%20Planning%20%2D%20Process,%2C
%20region%20and%2For%20destination.

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