Business Overview:
Pet Care,
Product, Service and
Social Media
Business type:
B2C
CONTENTS
Business Platform(Online)
via Mobile Application
Our online services in-
cludes:
1.Pet Foods
2.Pet Medicines
3.Pet Care Products
4.Vet Appointment
5.Pet Hotel
6.Pet Toys and Accessories
7.Toiletries
8.User Profile and Chat Page
9.Product Review and Comment
Demonstration of Our Application
5 Factors of Production
Land:
- Online-based, no physical store
- Utilizing space for office, potential warehouse, and team collaboration
Labor:
- 7 employees, app developer handling marketing and tasks
- Team managing inventory, packaging, and shipping
Capital:
- Initial investment,
- 4% interest government loan for female entrepreneurs
Entrepreneurship:
- Strategic planning for development
- Monitoring pet industry trends, showcasing app innovation
Knowledge:
- Emphasizing IT for app functionality / security
- Continuous tech investment, staying ahead in standards
Marketing Mix – 7P
Product:
People:
- Pet care range: food, medicines, toys, - Dedicated team with pet care
accessories, toiletries. expertise.
- Services: Pet hotel, Online Delivery, Vet
Appointment.
Process:
Price: - Seamless mobile app ordering.
- Easy vet appointment schedul-
- Price Varies depend on different product
and services ing.
Place:
- Mobile app for easy browsing and Physical Evidence:
purchasing. - Mobile app as tangible proof.
- Customer reviews on the app re-
flect
Promotion: service satisfaction.
- Social media for business promotion.
- Engage with pet owners, showcase products/services.
Ethics and CSR of Our Business
Customers: Investors:
- Provide accurate info. - Deliver promised profits.
- Fair pricing. - Transparent reporting.
- Responsible fund use.
- Prioritize privacy.
- Open communication.
- Maintain good relationships.
Employees:
- Deliver promised salary. CSR:
- Positive work environment. - Promote animal welfare.
- Support local shelters
- Equal opportunities.
- Ethical sourcing.
- Encourage work-life balance. - Eco-friendly practices.
Society:
- Support animal welfare.
- Engage in local community activities.
Mission, Vision and Goal
Mission:
- Premier pet care provider.
- Ensure pet health and happiness.
- Offer high-quality products and services.
Vision:
- Global hub for pet well-being.
- Every pet receives love and care.
- Easy access to resources for responsible ownership.
Goals:
- Go-to place for complete pet care.
- Provide diverse high-quality products and services.
- Educate, collaborate, innovate for responsible ownership.
- Improve global pet well-being.
- Set high industry standards.
- Create a supportive pet enthusiast network.
Business Strategy
Marketing Strategy:
- Online: social media, search engines
- Offline: traditional media, word-of-mouth
Customer Acquisition:
- Funnel approach: awareness, consideration, conversion, retention
- Utilizing website and app for information, education, value, conve-
nience, service, support
Competitive Advantage:
- Differentiation strategy: high-quality, innovative products
- Personalized experience, strong brand
Market Segmentation
Demographic Segmentation:
- Target females more for pet affinity.
- Focus on teenagers and young adults.
- Consider income and target high-spending families, civil job-holders
Geographic Segmentation:
- Align with local regulations
- Adapt to urbanization and population density
- Customize for diverse local demographics
- Tailor offerings for climate-specific pet needs
Psychographic Segmentation:
- Group by love, health, eco-consciousness
- Consider style, values, and personal traits
Behavioral Segmentation:
- Occasions and user traits shape behaviors and needs
- Offer discounts and vouchers for specific services and products on special events
SWOT Analysis
Strengths:
1. Appeal of a New Business
2. Less Competitor
3. Professional Workforce Weaknesses:
4. Bridge between Vendors and 1. Lack of Reputation
Customers 2. Lack of
5. Appeal of Original Products Advertisement Fund
6. Appointment of Veterinaries 3. Lack of Research
7. Pet Hotel Booking Fund
Threats:
Opportunities:
1. Legality
1. Online Platform
2. Tax and
2. Feasibility to Operate from Any-
VAT
where
PESTLE Analysis
Political Factors:
- Government policies and regulations affecting the business
- Potential impact of tax changes on online platforms
- Risks associated with political instability on the delivery system
Economical Factors:
- Influence of economic conditions on business
- Positive impact of high GDP growth on sales and revenue
- Negative effects of high inflation on purchasing power and margin
Social Factors:
- Demographic, cultural, and behavioral characteristics of customers
- Rising demand for pet adoption and pet care products post-COVID
- Positive sign for the business in response to societal changes
PESTLE Analysis
Technological Factors:
- Impact of technological innovations on the business
- Increasing internet users leading to expanded reach and accessibility
- Advantage of online business in a high internet penetration environment
Environmental Factors:
- Consideration of natural resources, climate, and ecological issues
- Potential disruptions to the supply chain and delivery due to natural disas-
ters
Legal Factors:
- Importance of laws, rules, and regulations governing the business
- Potential consequences of government actions, such as a ban on online
platforms
- Recognition of the dependence on legal frameworks for business operations
Porter’s Five Forces Model
Threat of New Entrants:
- Business in initial stage, impact yet to be made
- Current lower threat of new entrants
- Preparedness to devise a plan for future scenarios
Bargaining Power of Buyers:
- Service is new, resulting in low bargaining power of buyers
- Lack of competitors and alternatives strengthens buyer dependence
Bargaining Power of Suppliers:
- High bargaining power of suppliers due to uniqueness of the service
- Being the sole provider, buyers have limited options for bargaining
Threat of Substitute Service:
- Moderate threat of substitute service at the current stage
- Preparedness to devise a plan to sustain in the event of substitute service launch
Rivalry Among Existing Competitors:
- Business is entirely new, no existing competitors
- Absence of rivalry among existing businesses in this service
Credits:
Ahmad Al Arabi
Ramisha Fariha
Redwan Bin
Nizam
Nafisa Tabassum
Adina
Arina Miraz
Nayemul Ahsan
Ad-Din Chowd-
hury
THANK
YOU
