Power of Media and
Information to Affect
Change
Media and Information Literacy
Quarter 2 Module 1
The Media and Information can function to
strengthen and enrich the connections between
citizens and intermediary organization including
political parties, social movement, as well as the
economy.
The spread of new freedoms and extent of
frontiers of freedom that the public authorities have
often attempted to control; religious, freedoms,
gender, ethnicity and sexual freedoms based on
social and cultural identities.
“People are no longer mere
consumers of the media and
other information sources, but
are now producers as well. “
Opportunities of Media
and Information
EDUCATION
Since ancient times, media has been used
by people for education.
Print media play key roles in the
education system: such as books, journals.
As technology evolves, EDUCATION
evolves too.
Education
Various information are now available in just
a tap or click away
Researches can be done at home
Students can contest their teachers opinion
Meaningful and productive class discussions
Those who cannot attend schools physically
can study online
Society
In today's world, media becomes as essential as our
daily needs. Media of today is playing an outstanding
role in creating and shaping of public opinion and
strengthening of society. Media is the sword arm of
democracy. Media acts as watchdog to protect public
interest against malpractice and create public
awareness.
Tourism
Communication
Freedom of Expression
Society
Use social media as. . . .
Keep company
Share new experiences to friends and
followers
Have fun
Meet new people
Stay in touch with friends and loved ones
Economy
Economic actors need accurate and timely
information to allocate resources efficiently,
investors and other groups increasing value and
demand a governance-monitoring role from the
media. A free and independent press can provide
information and monitoring to the economic policy
development process leading to more effective
economic policies. It can also reduce political risk
and increase good governance- conditions that are
important for robust economic development
Economy
Information Flow:
Timely and accurate information is essential for businesses to make
informed decisions. Media outlets, financial news networks, and
online resources provide real-time updates on market conditions,
economic trends, and global events, allowing businesses to adapt
and respond quickly to changing circumstances.
Market Transparency:
Media and information sources contribute to market transparency
by disseminating data on prices, supply and demand, and market
dynamics. This transparency encourages fair competition, prevents
market manipulation, and fosters investor confidence.
Economy
Innovation and Research:
Media and information dissemination support research and
development efforts by providing access to the latest
scientific discoveries, technological advancements, and
market trends. This knowledge encourages innovation and
new product development.
Job Creation:
The media and information sector itself is a significant source
of employment. It includes journalists, writers, editors,
technical staff, and support roles, contributing to job creation
and economic activity.
Politics
The political landscape has changed quite a bit in
the last couple of decades. The internet has played
a large role in this transformation. Social media, in
particular, is now a serious factor in political
campaigns and in the way people think about
issues. Candidates and their supporters constantly
post their views on Facebook and Twitter. Each
party has its own pages, from which it broadcasts
propaganda and requests for donations.
Politics
Information Dissemination:
Media serves as a primary source of information about
government policies, political events, and candidates. It
helps citizens stay informed about the latest
developments in politics, which is essential for an informed
electorate.
Accountability and Transparency:
Media acts as a watchdog by holding government officials
and politicians accountable for their actions and decisions.
Investigative journalism helps expose corruption and
unethical behavior, promoting transparency in
Politics
Encouraging Political Participation:
Media can inspire political participation by providing
platforms for debates, discussions, and reporting on
elections and other political events. This encourages
citizens to vote, engage in political discussions, and even
run for office themselves.
Platform for Diverse Voices:
Media provides a platform for diverse perspectives and
voices to be heard. This inclusivity is important for a
functioning democracy, as it ensures that various opinions
and concerns are considered in the political process.
Challenges of Media
and Information
Illegal Content
It’s any type of content that could be damaging to young people,
including:
Real or simulated violence
Sexually explicit content
Illegal images of child sexual abuse
Content promoting hate based on race, religion or sexual preference
Content instructing or promoting crime or violence
Content promoting violent extremism
Content that advocates unsafe behavior like extreme dieting or drug
taking.
Cybercrime
Criminal activity or a crime
that involves the Internet, a
computer system or a
computer technology
Copyright Infringement
It is the use of works protected by
copyright law without permission,
infringing certain exclusive rights
granted to the copyright holder, such
as the right to reproduce, distribute,
display or perform the protected
work, or to make derivative works.
Identity Theft
It is the deliberate use of
someone else's identity, usually as a
method to gain a financial
advantage or obtain credit and
other benefits in the other person's
name, and perhaps to the other
person's disadvantage or loss.
Performance Task No. 1
Creating infographics
Materials:
Cartolina Magazines
Colored paper Pentel pen
Coloring materials Glue
Scissors Pencil
Ruler Eraser
Performance Task No. 1
Procedure
• Divide the class into smaller groups.
• Each group will create an infographic which
shows opportunities and challenges in media
and information.
• Each group will assign a representative who
will present the infographic in the class.
Rubric
Content – 20%
Creativity – 15%
Originality – 10%
Presentation – 5%
TOTAL – 50%
