DIGITAL

ENTREPRENE
URSHIP
(PEN2303)
 CHAPTE
R1
INTRODUCTION
TO DIGITAL
ENTREPRENEU
RSHIP
CLASS RULES
TABLE OF
CONTENTS
01 COURSE SYLLABUS
DEFINITION: DIGITAL
02 ENTREPRENEURSHIP
BUSINESS SCENARIO
03 TODAY
INTRODUCTION TO FB,
04 DIGITAL ECOSYSTEM
IG, WEBSITE, VIRAL
05 MARKETING & FB
MARKETPLACE
0.1 COURSE SYLLABUS
A. Subject Status: CORE
Contact Hours: 3
Pre-Requisite: None
Lecturers: Zulrina Efriza Zardi 110
Nurulafiza Ramli 209
Nurhartini Abdul Rahman HEP Shahri Abu Seman 206
Nurul Azna Abd Majid 202 Roslina Membar 119

Zul’aini Z. Abidin 101 Norliana Ishak 124

B. Course Learning Outcome (CO)Upon successful completion of the course students will
be able to:
CO1 Explain the concept of digital entrepreneurship
CO2 Apply ICT and online technologies to promote and sell products
CO3 Demonstrate business ideas through product deliverables

C. Continuous Assessment (CA):

Quiz 10% (Chapter 1 & 2)
Presentation BMC 30% (Individual presentation should be held in week 3 -
week 5 for 10-15 minutes)
0.2 DEFINITION OF DIGITAL
ENTREPRENEURSHIP
Digital entrepreneurship is broadly defined as
creating new ventures and transforming existing
businesses by developing
novel digital technologies and/or novel usage of
such technologies (European Commission, 2015).

Entrepreneurship is the activity of

setting up a business, taking on risks in
the hope for profit.

Entrepreneur is a person who sets up a

 WHAT ARE THE
VALUES/CHARACTERTI
CS
AN ENTREPRENEUR
SHOULD HAVE?
CHARACTERISTICS OF AN
ENTREPRENEUR
CHARACTERISTICS OF AN
ENTREPRENEUR
0.3 BUSINESS SCENARIO TODAY

Digital Marketing History

Graphic
BUSINESS SCENARIO TODAY
 VS
TRADITIO
NAL
MARKETI
NG
BUSINESS SCENARIOS TODAY
 JAN
MALAYSIA
2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA MALAYSIA

USE

TOTAL MOBILE PHONE INTERNET ACTIVE SOCIAL

POPULATION CONNECTIONS USERS MEDIA USERS

32.16 40.69 26.69 26.00

MILLION MILLION MILLION MILLION
URBANISATION: vs. POPULATION: PENETRATION: PENETRATION:

76% 127% 83% 81%

17
SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA:
PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LATEST AVAILABLE DATA IN JANUARY 2020.
 COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
 JAN
ECOMMERCE ACTIVITIES
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MALAYSIA

MONTH

SEARCHED ONLINE FOR VISITED AN ONLINE PURCHASED A MADE AN ONLINE MADE AN ONLINE
A PRODUCT OR SERVICE RETAIL STORE ON THE PRODUCT ONLINE PURCHASE VIA A LAPTOP PURCHASE VIA A
TO BUY (ANY DEVICE) WEB (ANY DEVICE) (ANY DEVICE) OR DESKTOP COMPUTER MOBILE DEVICE

glob glob
w
a db w
a db

91% 90% 82% 44% 64%

65 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
 CYBER
SECURITY
 THE PERSONAL DATA
PROTECTION ACT 2010 (PDPA)
• An Act that regulates the processing of personal data in regards to
commercial transactions. It was gazetted in June 2010.
• On November 15, 2013, the Personal Data Protection Act 2010 (PDPA) came
into force in Malaysia with the objective of protecting the personal data of
individuals with respect to commercial transactions. This Act applies to any
person
As a data who collects
subject, and
you have processes
a right personal
to seven data
protection in regards
principles to PDPA.
under the commercial
transactions
General Principle: Any processing of your personal Retention Principle: Your personal
data requires your consent. data cannot be kept longer than is
necessary to fulfil the original
Notice and Choice Principle: Data users are purpose it was obtained for by the
required to notify you of the purpose for which your data user.
personal data is collected and about the right to
request access and correction of your personal data. Data Integrity Principle: A data
user needs to take reasonable steps
Disclosure Principle: The data user is not allowed to ensure the accuracy and currency
to disclose your personal data to any third party of your personal data in their
without your consent. “keep”.
0.4 DIGITAL ECOSYSTEM
FACEBOOK…
Facebook (FB) is a
community-based
social media
platform. The
community in FB
comprises of friends
and followers.
 JAN
MOST-USED SOCIAL MEDIA PLATFORMS
2020 PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH PLATFORM IN THE PAST MALAYSIA

MONTH
YOUTUBE 93
WHATSAPP
%
91
%
FACEBOOK 89
INSTAGRAM %
72
FB MESSENGER %
63
TWITTER %
47
WECHAT %
44
%
LINKEDIN 30
PINTEREST %
29
%
SNAPCHAT 24
SKYPE %
23
%
TIKTOK 21
TUMBL %
20
R %

LINE 1819
%%
14
REDDIT %
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
43 SINA WEIBO
NOTE: FIGURES ARE BASED ON INTERNET USERS’ SELF-REPORTED BEHAVIOUR, AND MAY NOT MATCH THE MONTHLY ACTIVE USER FIGURES OR ADDRESSABLE ADVERTISING AUDIENCE
REACH FIGURES FOR EACH PLATFORM THAT WE PUBLISH ELSEWHERE IN THIS REPORT.
 JAN
FACEBOOK AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON MALAYSIA

FACEBOOK

NUMBER OF PEOPLE THAT FACEBOOK’S REPORTED QUARTER-ON- PERCENTAGE OF PERCENTAGE OF

FACEBOOK REPORTS CAN ADVERTISING REACH QUARTER CHANGE IN ITS AD AUDIENCE ITS AD AUDIENCE
BE REACHED WITH COMPARED TO TOTAL FACEBOOK’S THAT FACEBOOK THAT FACEBOOK
ADVERTS ON FACEBOOK POPULATION AGED 13+ ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*

22.00 86% 0% 44.7% 55.3%

MILLION [UNCHANGED]

SOURCES: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ACCESSED JANUARY 2020); POPULATION DATA FROM THE U.N. NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA
44 FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH
TOTAL ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
 JAN
SOCIAL MEDIA ADVERTISING AUDIENCE PROFILE
2020 SHARE OF THE TOTAL ADVERTISING AUDIENCE* ACROSS FACEBOOK, INSTAGRAM, AND FB MESSENGER, BY AGE AND GENDER MALAYSIA

20.9
% FEMALE
MALE

15.5%

12.8%
10.4
9.7
% 8.5 %
%
4.6 5.0
% %
2.2 2.6 2.6 2.8
% % % 1.0 1.4
%
% %
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD

SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). BASED ON ACTIVE USERS OF FACEBOOK, INSTAGRAM, AND / OR FACEBOOK
41 MESSENGER. *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT THE SOCIAL MEDIA
ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE SOCIAL MEDIA USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
 WHAT
FACEBOOK
KNOW
The social network
gathers all sort of data
from its users such as age,
friends and interest but
also collect information
from outside its website
INSTAGRAM
Instagram refer Features:
to the online ► The size of the
application to shared image is
share photos and in the shape of
video on various square, unlike
social media the ordinary
platforms such as photo size ratio
FB, Twitter, 4:3
► Pictures can be
edited using the
digital filters .
 JAN
INSTAGRAM AUDIENCE OVERVIEW
2020 THE POTENTIAL NUMBER OF PEOPLE THAT MARKETERS CAN REACH USING ADVERTS ON MALAYSIA

INSTAGRAM

NUMBER OF PEOPLE THAT INSTAGRAM’S REPORTED QUARTER-ON- PERCENTAGE OF PERCENTAGE OF

INSTAGRAM REPORTS CAN ADVERTISING REACH QUARTER CHANGE IN ITS AD AUDIENCE ITS AD AUDIENCE
BE REACHED WITH COMPARED TO TOTAL INSTAGRAM’S THAT INSTAGRAM THAT INSTAGRAM
ADVERTS ON INSTAGRAM POPULATION AGED 13+ ADVERTISING REACH REPORTS IS FEMALE* REPORTS IS MALE*

12.00 47% +9.1% 53.0% 47.0%

MILLION

49
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS FOR INSTAGRAM (ACCESSED JANUARY 2020); POPULATION DATA FROM THE U.N. NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH
ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON INSTAGRAM’S ADDRESSABLE ADVERTISING
AUDIENCE, AND MAY NOT MATCH TOTAL ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. DATA MAY NOT BE COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
 INTRODU
A website is a collection CTION TO
of web pages and
related content that is WEBSITE
identified by a common
domain name and
published on at least
one web server.
Examples are
wikipedia.org,
google.com, and
INTRODUCTION TO
WEBSITE
● There are 2 website categories for
commercial purposes:
- statistic (non editable)
- dynamic (editable)
● Is a platform to promote and sell a
products and service that has been
integrated with online payment gateway
such as PayPal, Maybank2u, CIMB Clicks,
MOLPay and others. Transaction can be
made either via a shopping cart function
or through a online payment gateway.
● E-commerce website use CMS such as
WordPress to enable purchase
transactions. WordPress has available
INFORMATIVE WEBSITE
DYNAMIC WEBSITE
INTRO TO EMAIL & VIRAL
MARKETING
Email marketing is the Viral
highly effective marketing or viral adverti
digital marketing strate sing is a
gy of sending emails to business strategy that
prospects and customers.
uses existing social
Effective marketing
networks to promote a
emails convert prospects product.
into customers, and turn
one-time buyers into Its name refers to how
loyal, raving fans consumers spread
information about a
INTRO TO FACEBOOK MARKETPLACE

DEFINITION ADVANTAGES PRODUCT

Marketplace i You can list items You can find

s an easy, and find great everything
convenient deals directly from clothes,
way to buy within Facebook. TVs, cars and
and sell in Reach thousands even real
your area. of people in your estate. Both
You can look local community people and
through and find unique businesses can
listings or items for sale. list things for
search for Marketplace is sale, whether
The End