Lululemon’s
Mirror
Background of the Company
Founded in 1998 in Vancouver, Canada, Lululemon is a yoga-
inspired athletic apparel company known for its high-quality,
technical fabrics and stylish designs. The company's mission is
to elevate the lives of everyone through sweat. Lululemon
offers a wide range of products for yoga, running, and other
athletic activities, including pants, shorts, tops, jackets, and
accessories.
Project Objective
Enhance Customer Experience and Loyalty Reinforce Lululemon's Brand Identity
•Personalized Fitness: Offer tailored workout •Align with Wellness Values: Position
plans and real-time feedback to meet Lululemon as a leader in holistic wellness and
individual needs. lifestyle.
•Convenience: Provide a flexible and •Foster Community: Create a virtual fitness
convenient way for customers to work out community that encourages connection and
from the comfort of their homes. motivation.
Target Audience
•Tech-savvy fitness enthusiasts: Individuals who are comfortable with technology and enjoy
incorporating it into their workouts.
•Time-constrained professionals: People who value convenience and flexibility in their fitness
routines.
•Home workout enthusiasts: Those who prefer to exercise in the comfort of their own homes.
•Yoga and mindfulness practitioners: Individuals seeking a personalized and guided yoga and
meditation experience.
Secondary Call to Action
Primary Call to Action:
•Purchase the Lululemon Mirror: Encourage viewers to invest in the Mirror as their
ultimate home fitness solution.
Secondary Call to Action:
•Sign up for a free trial: Offer a limited-time trial to allow potential customers to
experience the Mirror firsthand.
•Explore Lululemon's fitness apparel and accessories: Highlight complementary
products that can enhance the Mirror experience.
•Join the Lululemon community: Invite viewers to connect with other Mirror owners
and fitness enthusiasts.
Personalized Fitness:
•Tailored workout plans: Receive customized workouts based on
fitness goals, experience level, and preferences.
•Real-time feedback: Get instant feedback on form and
technique to improve results.
•Progress tracking: Monitor progress over time and celebrate
achievements.
Convenience and Flexibility:
•At-home workouts: Enjoy the comfort and convenience of
working out from home.
•Flexible scheduling: Fit workouts into your busy schedule
without the need for gym memberships or commute times.
THANK YOU!!!
