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Analía Scozzari
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13 views

Advertising

Uploaded by

Analía Scozzari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Advertising

a t m a k e s an
Wh
v e rti se m e nt
ad
successful?
Advertising
 How many times have you been in
your car with your radio on, gotten
out, and hours later, had some jingle
playing in your head?
This is good advertising.

 Everyday, we are surrounded by


advertisements.
Advertising
 Advertisements use slogans or taglines to
draw our attention to the message, as well
as to make sure that the message is
presented in a way that will be easily
remembered.

 The idea of successful advertising is to not


only encourage people to buy a product or
service once, but to, ideally, have that
product become a household name.
Vocabulary
 Jingle – a short song used in
advertising

 Slogan / Tagline – a phrase used in


advertising

 Household name – a popular product


that everyone knows
Advertising
Lets talk!
 Do you know these taglines? If not,
what do you think they’re for?

– “It’s everywhere you want to be.”


– “Have it your way.”
– “Challenge Everything.”
Advertising
Lets talk!
– “It’s everywhere you want to be.”
Visa
– “Have it your way.”
Burger King
– “Challenge Everything.”
EA Games
Advertising
Lets talk!
 What are some other English advertisements
that you remember?

 Why do you think you remembered them?

 What are the most famous slogans or jingles in


your country now?
Advertising
 Advertising is a very important part of
sales, and one that can drastically affect
a company’s market share and profit
margin.

 Everyone gets an advertisement slogan


or jingle stuck in their head at some
point. How do they stay there? Do they
really affect a consumer’s buying habits?
Vocabulary
 Market share – the proportion of
sales in an industry that is
controlled by one company

 Profitmargin – the ratio of


profits divided by sales

 Stuckin your head – thinking of


the same thing again and again
Advertising
 If you were going to make an
advertisement for your business to try
to increase sales, how would you do it?

 Would you use radio, television,


billboards, pamphlets, or posters?

 Why?
Advertising
A well-formed tagline should fulfill several
criteria.

 First, it should be memorable.


 A good tagline should include a key benefit.
 In addition, a good tagline should
differentiate the brand.
 A good tagline should also make it easy to
recall the brand name.
 Catchy taglines also try to be trendy.
Vocabulary
 memorable
– Worth being remembered
 key benefit
– What a product or service will do for
someone
 differentiate the brand
– Make the one product stand out from all
the others
 recall the brand name
– Remember the brand name
 trendy
– Fashionable, usually short term
Advertising
 Whatare some good ways to make a
slogan memorable?

 Domost advertisements clearly


explain the product’s key benefit?
Advertising
 Inwhat ways do companies differen
tiate their brands? (ex: McDonald’s and B
urger King; Canon and Nikon)

 Howdoes a company make their bra


nd name easy to recall?
Advertising
Lets recap!
 What is a jingle, slogan or tagline?
 What makes something easily rememberable?
 What is a household name?
 Can you use memorable in a sentence?
 What is trendy?
 What is a key benefit?
– Can you describe the key benefit of something?

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