FOUNDATION OF

UX DESIGN
SYLLABUS
:
Introduction to User Experience - Why You Should Care about User
Experience - Understanding User Experience - Defining the UX Design
Process and its Methodology - Research in User Experience Design -
Tools and Method used for Research - User Needs and its Goals -
Know about Business Goals

TEAM MEMBERS:

Vinothkumar E - 810021205102
Sarathsowjik V - 810021205081
Tamilarasan S - 810021205093
Prem Kumar S - 810021205071
Prabakaran A - 810021205067
Mughil T - 810021205058
Pavithran K - 810021205308
Introduction of User Experience:
Everything has a user experience. Your job is not to create the user
experience. Your job is to make it good.‘
And what do I mean by “good” user experience? It is common to
think that a good user experience is one that makes users happy.Not true!If
happiness was your only goal, you could just throw in some Lolcats and random
compliments and go home. But although that’s not the worst universe I can
imagine your boss may not be satisfied with the results. The goal of a UX designer
is to make users effective.A user’s experience is just the tip of the iceberg:Many
people mistakenly think that “UX” means a user’s experience, but it is actually
about “doing” the process of User Experience Design. A user’s individual
experience is their conscious, subjective opinion of your app or site. User
feedback is important sometimes but UX designers need to do a lot more than
that.
“Doing” UX
UX Design (also sometimes called UXD) involves a process very similar to doing
science: you do research to understand the users, you develop ideas to solve the
users’ needs and the needs of the business and you build and measure those
solutions in the real world to see if they work.You will learn about all of that in
this book. Or if that’s not your deal, Lolcats are still an option.

--refer book “UX Design for Beginners ,Joel Marsh” Page no:06
Understanding User Experience:

Why User Experience is Important UX design has

become so imperative, considering how the world is
rapidlyevolving. The question here is, why then is User
Experience so important?Simply put, UX is important because
it tries to fulfill the user’s needs. Itstarget is to provide
optimistic experiences that keep users loyal to theproduct or
brand. Also, user experience appears to be more useful if it
helpsyou describe customer desires of benefits to business and
overall success.
What makes a user experience great?Realistically, UX
means different things to different people. That is why itis
important to consider the users while planning to design user
interfacesand web without assuming that you recognize their
needs.How then, do you recognize a great user experience?
Move closer to yourcustomers. Interact with them, closely
watch them while they use yourproduct, what they’re thinking,
and analyze what you think about theirjudgments through
questions. Your customers and users can teach you, solisten!
Observe, and ask questions
Defining the UX Design Process and its
Methodology:
Design thinking is a way of bringing mild solutions to difficult
problems.It's a process that seeks to solve complex problems by
approaching it fromthe user's perspective. It, therefore, requires five
stages for this process:
1. Empathize : It has to do with getting close to your prospective users
toknow them, recognize their needs, including their aims and
difficulty whenrelating with your product, and build empathy. It can
be achieved throughuser testing, interviews, surveys, and basically
by talking to people tounderstand how they feel, act or think
2. Define : Define a significant difficult statement; what is your
designchallenge? What problem are you trying to solve for your
user?
3. Ideate : Organize ideations segments to come up with many ideas
aspossible. Ideation, in this regard, is all about thinking outside the
box andquestioning possible ideas.
4. Prototype : Make a version of your product that can be
weighted andtested on real users. Prototypes are a fast, less
costly method of testing youridea before it evolves into a
complete product. Please note that it is not afinal product, so
don’t expect it to be pixel perfect; instead, make sure it hasa
high degree of interactivity built and tested fast. Also, you
don’t need anexpensive machine for sketching, but you can
use a pen, paper, sticky notes,or whatever you have to hand,
and most importantly, you don’t need to begood at drawing.
Please don’t get too obsessed with the details or too attached
to a particularsolution if it fails the usability testing. If you
don’t get things right the firsttime, take user feedback to
improve your prototypes.
5. Test : Present your prototype to actual users and see their
reactions.The testing phase gives you the response and insight
needed to repeat ormake adjustments to your prototype.This
diagram depicts that design thinking is less linear and more
iterate;you may most likely discover new things that require
you to go back andrepeat a previous step at each stage
Research in User Experience Design:
User research is essential to the UX design process. It is every
UXdesigner's preparatory step to a UX design project. We are
enlightenedabout the users, including their behavior, goals,
motivations, and needsthrough Research.It also shows us how they
presently interact with the system when theyencounter a problem,
especially how they feel about a product.User research is crucial,
especially in the area of learning how to become aUX designer.
Whether you are part of a huge corporation and entitled to ateam to
research for you, or you could even be the sole UX researcher at
astart-up, it's a part of the UX design process that's indispensable.As
the UX designer, you are, by description, a professional for
yourproduct.However, what you imagine to be satisfactory might not
be for your users,that is why researching with users, in particular, is so
important to thesuccess of your design.The founder of UX research lab
is Nate Bolt; he gave thisadvice when it comes to user research:"Don't
be scared to treat user research as innovatively as youtreat design.
An opportunity presented to conduct interviewscollaborate with a
team, and present findings are all avenue tothink creatively. So
often we think of design as the part of theprocess where creativity
should live, but Research needscreativity just as much."In this
situation, understanding is paramount because you'll be
workingwith diverse users who are from different backgrounds and
are bringingdiverse experiences with them. You must try to
decipher why they behavethe way they do, and not try to change
that behavior or even influence it,but embrace it within the product.

--refer book “UX Design for Beginners 2020, Eileen D.Rosenberg”

Page no:36
Tools and Method used for Research:
1. User Profiles and Personas:
A persona represents a particular group of people, such as
customers, users,a market segment, a subset of
employees, or any other stakeholder group.They help a group of
people with similar service needs moreunderstandable. Firstly get
yourself acquainted with your audience as it will enable you
tocultivate experiences that pertain to your users' opinions and
feelings. Youmay like to make a user identity for a start, an ideal
picture of yourcustomer represented based on market research and
statistics collected fromyour existing customer.
2. Interface testing
Its better you collect more data when building a user interface. A
studyshould
be carried out to relate the efficiency and quality of
experienceamongst different
user interfaces.One powerful instrument for a testing interface is
Google's
Optimizeplatform. With this, you can decide to share your website
impressions
3. User surveysHere, an interview would be carried out on existing and
prospective usersfor insight on the actual design. Because the user's
experience isindependent, the best way to get information is to study
and interact withusers closely. A component on a page you allegedly
thought wasfunctioning might appear unclear to the user.Analyze
your target audience when carrying out these surveys, to avoidyour
peer group interacting with the product different from those you
intendto reach. Questions should be asked, like: How do you feel
using theproduct, service or web? At what point did you get
confused? How do youintend to purchase? Do you understand the
language? You would besurprised by the rate of useful response you
would receive.
4. User flow diagramCreate a flowchart that demonstrates how users
would move into a system.You can start by determining how you
anticipate them to use your brand,and then match it with how they
truly relate. User personas would be ofhelp in this area – if you can
comprehend your brand user profile, you candesign the best
experience for them.Additionally, several analytical tools would help
you to see how usersengage with your website. Signs such as
Mouseflow can trace the particularplace a visitor's mouse is pointing
at. After you have studied the way, people get accustomed to your
User Needs and its Goals :

User Goals
Users always want something because they are people,
and people always want something. Whether they are peeking
at an ex on Facebook, trying to find their next ex on a dating
site, or looking for sneezing pandas on YouTube, they want
something.They might also want to do something productive (or
so I am told).

Business Goals:
Every organization has a reason for creating a site or
app in the first place. Typically it’s money, but it might be brand
awareness, or getting new members for a community, etc.The
specific type of business goal is important. If you want to show
more ads, your UX strategy will be a lot different than if you
want to sell products or promote via social media.These things
are often called “metrics” or “Key Performance Indicators”
(KPIs) by the business-y folks.
Align the goals:

The real test of a UX designer is how well you can align

those goals so the business benefits when the user reaches
their goal. (Not the other way around!)YouTube makes
money via ads, and users want to find good videos.
Therefore, putting ads in the videos, or on the same page,
makes sense. But, more than that, making it easy to search
for videos and find similar videos will get users to watch
more, which makes YouTube more money.If the goals are not
aligned, you will have one of two problems: either users can
get what they want without helping the business (lots of
users, no success), or the users don’t get what they want (no
users, no success)

--refer book “UX Design for Beginners 2020, Joel Marsh”

Mind map:
Research paper
Introduction to User Experience:
https://www.sciencedirect.com/science/article/abs/pii/S09505849230
00472
Defining the UX Design Process and its Methodology:
https://
www.sciencedirect.com/science/article/pii/S1877042812033666?r
ef=pdf_download&fr=RR-2&rr=81ed8cf86c29179c
Research in User Experience Design:
https://www.sciencedirect.com/science/article/pii/S24058440220303
65?ref=pdf_download&fr=RR-2&rr=81ed56611d3206ac
Tools and Method used for Research:
https://www.sciencedirect.com/science/article/abs/pii/B97803239055
72000029
User Needs:
https://uxplanet.org/understanding-user-needs-a-guide-and-some-tip
s-to-conducting-effective-ux-research-1c061649ca18
Business Goals:
https://www.mightybytes.com/blog/business-goals-user-experience/
Research:
Flow chart:
Videos and course details
Career Foundry:
https://careerfoundry.com/en/short-courses/bec
ome-a-ux-designer
Career in UX course:
https://learnux.io/course/career-in-ux/agency-si
de-ux
Alison:
https://alison.com/course/foundations-of-user e
xperience-design
Coursera:
https://www.coursera.org/courses?query=ux%2