BROWN
MINIMALIST
GRAINY
PITCH DECK
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TABLE OF CONTENTS
01 02 03
Introduction Problem & Market
solution opportunity
04 05 06
Product demo Team & timeline Financial &
metrics
WHAT’S A PITCH
DECK?
A pitch deck is a short presentation that entrepreneurs
use to describe their business and present it to potential
investors. It usually consists of about 10 slides with:
● An overview of the company's mission and the
product or service offered
● Market opportunity
● Team, financials, etc.
The goal is to garner enough interest from investors so
that they are motivated to invest in the business
01
INTRODUCTION
INTRODUCTION
Our company Our idea
The introduction of your The “our idea” part of a pitch
company in the pitch deck deck should include an
should include a brief overview explanation of your
of who you are and what you product/service, how it works,
do. It should also include a brief and what the customer value is.
description of why your product You should also explain the
or service is unique and the market opportunity for your
value it provides to customers product/service
MAIN IDEAS OF A PITCH DECK
Presentation Investors Value
A great presentation for a When it comes to picking The value of a product is
pitch deck should be investors for a pitch deck, determined by how much
concise, clear and easy to it's important to research customers are willing to pay
understand. Visual potential investors and for it. It's a combination of
elements such as charts, understand their factors, including the
graphs, images, and videos preferences, goals quality of the product, its
can help to make the and interests features, and how well it
presentation engaging meets customer needs
KEY IDEAS IN MARKET OPPORTUNITY
Research new markets Innovative solutions
Analyze existing customer needs and Utilize technology and customer feedback to
identify gaps in the market to find new come up with novel solutions that meet your
opportunities customer’s demands or needs
Stay ahead of trends Seasonal spikes
Monitor changes in the marketplace, such as Identify times of year when demand for
shifts in consumer behavior or emerging certain products may spike, such as holidays
technologies, to stay competitive and or special occasions, and use these times to
capitalize on new opportunities and trends target customers or maximize sales
SIX RECOMMENDATIONS
Keep it simple Use visuals
Structure your pitch deck clearly and Incorporate visuals or graphics to illustrate
make sure all the important points are your message and keep the audience
easy to understand engaged
Make it memorable Keep it short
Include impactful stories, statistics, or A good pitch deck should be concise and
facts that will help your audience clear; avoid trying to cram in too much
remember your message afterwards information
Test & iterate Main points
Practice presenting your deck beforehand A pitch deck is an overview of your
with friends or colleagues for feedback, business; focus on key points that get the
then use this input to refine it further most important ideas across
333,000
Users bought our product
9h 55m 23s 386,000 km
Estimated delivery time per unit Avg. distance travelled by logistics team
4,356,84
6
Number of users analyzed
in our market research
REVENUE BY QUARTER
Quarter 01
January - March
Quarter 02
April - June
Quarter 03
July - September
Quarter 04
Follow the link in the graph to modify its data and then paste the new
one here. For more info, click here October - December
COMPETITION COMPARISON
Features Value Pricing Trial Competence Share
Company
Fuel economy Special offers $23,000 No Low 8%
A
Company
Design Reliability $27,000 No Low 5%
B
Company
Performance Repairs $30,000 Yes High 20%
C
Company
Safety features Marketing $24,000 No High 22%
D
Company
Technology Customers $32,000 Yes Low 10%
E
Company F Comfort Best prices $15,000 Yes High 30%
Company
Customization Brand name $45,000 No Low 5%
G
PRODUCT INFOGRAPHIC
Visuals Features
Showcase the design What makes you
of your product product unique?
Price Users
Share the cost and Speak about the
price with investors target audience
Availability Updates
When is the product Do you plan on
expected to be ready? updating it?
TIMELINE OF YOUR PRESENTATION
Provide a brief Engage the audience Identify the Describe how your
overview of the pitch with a compelling customer's pain points product or service can
deck's content introduction and challenges solve the problem
Highlight the unique Analyze the target Explain your financial End with a clear and
value proposition and market size, growth needs and briefly concise call to action
benefits of your potential, and outline your
specific solution competition briefly funding allocation
ORGANIZATIONAL CHART
John Doe
CEO
Jane Smith Mark Wilson
Department head Department head
Emma Miller Richard Taylor Sarah Williams Steven Ander
Manager Manager Manager Manager
Brian Clark Michelle García James Scott William Young Alan Turner
Employee Employee Employee Employee Employee
MARKET SIZE OVERVIEW
$100M $20M $5M
Include the total size of the Identify the target market for Indicate the current market
market, which represents the the product or service, which size, which represents the
entire potential customer base may be a subset of the total portion of the target market
for the product or service market. This could be based on that the company has
factors such as demographics, successfully captured
geography, or specific needs
ROADMAP INFOGRAPHIC
Initiative Objective Jan Feb Mar Apr May Jun Jul Aau Sep Oct Nov Dec
Understandin Analyze and understand the
g needs of your target audience
Research existing products in
Conduct
the industry and analyze how
research
successful they are
Generate ideas based on user
Brainstorm
feedback and research
ideas
findings
Develop a Create a basic version of the
prototype product to show investors
Put the prototype through
Test for rigorous testing processes to
usability ensure that it meets user
requirements
Analyze
Analyze feedback
feedback
KPI DASHBOARD
Product Units Revenue Returns $4,000M $100M $5M
Item 1 500 2,000,000 40 Revenue General costs Benefit
Item 2 1,000 50,750 10
Item 3 250 1,500,000 300
Item 4 500 2,000,000 40
Item 5 1,000 50,750 10
Item 6 250 1,500,000 300
Item 7 500 2,000,000 40
Item 8 1,000 50,750 10 Follow the link in the graph to modify its data and then paste the new
one here. For more info, click here
THANK YOU
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com
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