INFOGRAPHICS
WHAT DO THEY MEAN
WHAT IS AN INFOGRAPHIC?
• An infographic is a collection of
imagery, data visualizations including
different types of charts and graphs like
pie charts and bar graphs, and minimal
text that gives an easy-to-understand
overview of a topic.
• infographics exploded onto the graphic
design scene about 15 years ago
WHAT IS THE PURPOSE OF AN INFOGRAPHIC?
• educate,
• inform,
• persuade
WHERE ARE THEY MOST LIKELY TO BE
• FOUND?
printed in a magazine or textbook,
• a feature in a magazine
• increasingly, spread online.
• might be posted on a wall,
WHEN ARE INFOGRAPHICS MOST LIKELY TO
BE USED ?
• Provide a quick overview of a topic
• Explain a complex process
• Display research findings or survey data
• Summarize a long blog post or report
• Compare and contrast multiple options
• Raise awareness about an issue or cause
• When you need to give someone a really quick rundown on something
that can be hard to explain in words alone, an infographic is a good way to go.
Five key elements of designing an
infographic
Attracting eyeballs and exciting.- should
design works that are attractive and resonate with
readers.
Communicate accurately, and the information
is clear.- Choose a theme and express this theme
ingeniously
Remove the rough and fine, simple and easy
to understand.-Filter out the really necessary
information from the huge amount of information.
Sight flows and constructs time and space.-
Making full use of the law of sight movement,
creating a sense of time and space through design,
and recognizing the order of sight movement.
Abandon the words and explain with
pictures.- try to avoid using words, and only use
graphics to convey information. The most ideal
infographic is one that the content can be fully
understood without any words,
THINGS TO KEEP IN MIND WHEN ANALYSING AN INFOGRAPHIC:
• The most visually unique, creative infographics are often the most effective because they
grab our attention and don’t let go; But it’s crucial to remember that the visuals in an
infographic must do more than excite and engage. They must help us understand and
remember the content of the infographic.
• normally infographics are designed to reach as wide an audience as possible. As always
look out for technical language that might indicate a niche audience.
• the main purpose of infographics is to simplify complex knowledge or data. Look out for all
kinds of simplification techniques including summary, bullet points, images
with captions and more.
SOME MORE THINGS TO KEEP IN MIND
• Images are an important aspect of Infographics. Icons are
simplified images that symbolize certain ideas from the text.
• infographics are multimodal, meaning there will be some brief
text included. Look out
for headlines, labels and snippets (brief chunks of text).
• good infographics are little visual narratives that tell a simple
story, so look out for structural elements that help you decode
the sequence of events. When reading, people’s gaze is used
to move from upper left to lower right. The movement of the
line of sight is not only the movement of space but also
represent the change of time in the graphics and text
• https://venngage.com/blog/what-is-an-infographic/
• https://online.visual-paradigm.com/resources/infographic/guides/five-ke
y-elements-of-designing-an-infographic/
