Lloyds Bank

UK
•GARINA

•ROHIT

•MEHMOOD

•RASHPAL
Table of content

 Introduction
• Internal environment
• Lloyds bank overview

 Internal Factors
• Strengths
• Weaknesses

 External Factors
• Opportunities
• Threats

 Conclusion
Swot Analysis on Llyods Bank
 Lloyds bank UK
Lloyds bank was founded in 1765, since then It has
been serving the people, businesses and
communities of Britain. It has various brands like
Halifax, bank of Scotland and Scottish widows.
Lloyds purpose is to help Britain prosper and aims
at becoming the best bank for customers and
shareholders .The Lloyds banks has put forward
three strategies priorities by which they would be
able to provide their vision of being the UK
customer- focused digital leader and integrated
financial services provider , capitalising on new
opportunities , at scale. "2023 was pivotal for our
Group, marked by strong financial performance
and clear strategic progress in our transformation.
We are increasingly confident in achieving our
2024 and 2026 commitments.“ (nunn, 2024)
Strategies
Grow FOCUS CHANGE
While investing to expand and Executing this strategy requires
Approximately two-thirds of the Group to speed up its use of
Lloyds bank’s £3 billion diversify our revenue, it's crucial
to uphold disciplined cost digital technologies and data to
strategic investment from 2022 support customers. they aim to
to 2024 is focused on management. They will continue
enhancing capital efficiency, replicate our success in building
expanding and diversifying the UK’s largest retail digital bank
revenue sources. they have maintaining a strong balance
sheet with careful risk on a broader scale across the
prioritized opportunities across Group. they are building an
all business sectors to drive management, focusing on
growth in capital-light, fee- inclusive and diverse organisation
immediate value while also representative of modern-day
establishing new, long-term generating businesses, and
building capital. Using their Britain, so that we can deliver for
revenue streams. The goal is to the communities in which we
develop profitable solutions funds sustainably for the long
term, aiding clients in building operate. Embedding sustainability
that enhance access to quality in all that they do and improving
housing nationwide, support resilience, supporting
communities during tough times, the ways they use digital
regional growth, boost financial technology and their data enables
resilience, and aid the UK's minimizing their carbon
footprint, and reducing them to drive better outcomes for
transition to sustainability by our customers and provide the
choosing sustainable and sustainability-related risks all
contribute to disciplined cost and targeted support when it’s
inclusive financing and needed.
investment opportunities. capital management and a
stronger balance sheet.
How Lloyds bank is helping Britain prosper
Supporting Business
Access to housing Creating a sustainable their role, as in previous
they are committed to future years, has been to stand
working with by their business
(Reduce the supply chain customers, supporting
housebuilders to expand emissions by 50% by
the availability of quality their ambitions and
2030 on the path to net helping them seize
social housing across the zero by 2050 or sooner)
UK. growth opportunities
whenever possible

Fighting Frauds
At Lloyds Banking Group, Financial Well being
safeguarding customers' they assist our
money is a top priority. they customers in various
invest tens of millions ways through their
annually in cutting-edge family of consumer
technology to protect against brands: saving options,
fraud credit score and
subscription checker
Structure of the Group
Insurance, pensions and
Customer lending investment
 Mortgage  Protection , and assets insurance
 Credit card  Pensions
 Personal loans  Investments
 Motor finance
Commercial banking
Corporate and
Small businesses institutional banking
Customer relation  Business loan
 Current accounts  Lending
 Transactional banking  Risk management
 Savings accounts  Working capital  Liquidity
 Mass affluent proposition  Debt capital market
 Lloyds bank’s income statement

www.lloydsbankinggroup.com. (2024). Lloyds Banking Group - 2024. [online] Available at:

https://www.lloydsbankinggroup.com/assets/pdfs/investors/financial-performance/lloyds-banking-group-plc/2024/
q2/2024-lbg-hy-results.pdf.
1.PEOPLE,SKILLS CAPABILITES
STAFF DEVELOPMENT,INVESTMENT IN TRAINING
Lloyds Bank is focussing on training programs such as upskilling (simply the
process of equipping individuals with new skills that enhance their workplace
capabilities. It ensures that employees are future-proofed, providing them with
the toolkit needed to maintain relevance and competitiveness in a changing job
landscape. You can learn by paying for training (i.e. formal learning) or you may
also opt to do some self-learning through networks such as YouTube and
LinkedIn Learning. Hard skills like coding, design data management and soft
skills such as time managing or interpersonal connecting are included. The
objective of upskilling is to prepare employees either for changing technologies
in their jobs, or new roles that fall out from technology advances.
COMMUNICATION
Even simple ideas can be complex when you deliver the message and
information through different methods or to boilerplate audience. They become
very good at crafting the stories of what works and why as a narrative that
builds credibility internally with team members, and externally to clients or
customers
HR STRATEGY
Growth is central to HR strategy, with two-thirds of our £3 billion
investment from 2022 to 2024 focused on expanding and diversifying
revenue. We prioritize opportunities across all business areas to
generate immediate value and develop long-term revenue streams.
Supporting Britain’s Prosperity
Aim to create profitable solutions that enhance access to quality
housing, promote regional development, strengthen financial resilience,
and support the UK’s transition to sustainability through inclusive
financing.

Progress in 2023:
£29 billion in sustainable finance lending from 2022 to 2023
£2.7 billion in funding for the social housing sector
Over £12 billion in funding for first-time buyers
3.9 million savings accounts opened in 2023
Culture, philosophy and values
The values have been developed after widespread consultation with colleagues
from right across the Group. and we asked for their perspective on our
organisational culture, what behaviours need to be incentivised and recognising /
rewarding the items that are most important. The nature of the processes itself aid
in this coherence by including more folks, ergo making sure does values not only
hold water but also have relevance for every employee. We set out to include team
in this process, so that we could instil a sense of ownership and alignment across
the organisation with values which are representative of their experiences both
now and future. This collective feedback drives home our dedication to building a
culture of work where everybody matters and can be helpful in achieving what we
are going after.
DATA
Data is an invaluable resource to every business, however it needs the right people
in place who know how to use it efficiently. This involves generating insights,
recommending from data results and meaningfully sharing findings with
stakeholders. We need to have creativity, data visualization and most importantly
effective communication as the set of abilities required for understanding both
what we can do with numbers and where their limitations lie
2.Resources, assets
Properties and location
Lloyds Bank has a wide range of properties and locations across the United Kingdom. Its
operational headquarters is in London, with a registered office at The Mound in
Edinburgh and additional offices in Birmingham, Bristol, West Yorkshire, and Glasgow.
The bank has numerous branches across the UK, easily locatable using their branch
locator tool on their website. They also have banking hubs for everyday banking tasks
and Post Offices where many day to day banking tasks can be completed. Furthermore,
Lloyds Banking Group has ventured into the private rental sector with Citra Living,
focusing on providing quality rental properties
EQUIPMENT and TECHNOLOGY
The bank invests a lot in technology, enhancing digital banking platforms and ensuring
cybersecurity. Its mobile banking application gives users a seamless experience in
making banking quite easy but safe for customers.
FINANCIAL RESERVES
Lloyds Bank maintains substantial financial reserves to ensure operational stability and
support its activities. As of March 31, 2022, the bank reported financial assets at
amortized cost of £491,882 million, up from £490,316 million at the end of December
2021. This growth was primarily driven by an increase in loans and advances to
customers, net of impairment allowances, as well as debt securities
3.Competitive Advantage
Intellectual Property
Lloyds Bank utilizes a number of key trademarks and patents to give it a competitive edge in trying to
protect innovations and branding. Proprietary technologies utilized on digital banking enhance the user
experience and improve security, placing Lloyds Bank at the front in the fintech space
Products and Services
Apart from traditional banking, Lloyds provides personalized packages in personal loans, mortgages,
insurance, and wealth management. Their digital platforms ensure frictionless banking from instant
money transfers to virtual consultation about finances.
Markets and Reach
The foundation of Lloyds Bank entails a wide network of branches across the UK, complemented by
strong digital banking. In addition to international partnerships, they are able to provide international
banking services at Lloyds Bank for expatriate or internationally oriented businesses.
Innovation
As technology continues to be at the heart of innovation, Lloyds Bank has invested in continuous
improvements to mobile banking applications, fraud detection using AI, and collaboration with fintech
companies. With such changes, it retains its lead within the dynamic financial sectors.
Unique Selling Proposition
The reasons Lloyds Bank boasts a unique selling proposition developed through the firm, solid
reputation and the wide-ranging scope of its financial solution services, customer-oriented approach.
They couple the values of traditional banking with modern technologies to provide dependable and
progressive services
4.Internal Processes
HR and Operational
Lloyds Bank supports the development of their staff by providing
a broad range of training opportunities, leadership programs, and
supportive colleagues. Operationally, they apply efficient
processes and deploy technology in order to make things quicker,
cheaper, and better for customers.
Cooperation Across Departments
There should be effective collaboration between departments
such as finance, marketing, IT, and legal/risk management.
Lloyds enables teamwork through various meetings, aligned
objectives, and interconnected systems so that coherent strategy
execution is ensured together with adherence to the regulatory
requirements
1: Staff Morale:
Employee satisfaction will set the foundation to be productive. If the employees are
unappreciated, overworked, or underpaid, morale will go down and the engagement and
motivation of workers will decrease. Service Quality Implications Less engaged employees
are not likely to offer high-quality service, hence leading to a poor client experience and at
the risk of losing clients.
2:Skills Shortages:
A fast-moving financial sector requires people skilled in critical areas, including digital
literacy and customer service. In their absence, these vital skills hamper innovation and
agility.
3:Employee Turnover:
High turnover rates have a very expensive cost due to recruitment and training costs. New
recruits will take time to produce at levels of experienced employees, which means
efficiency in production takes a hit.

4:Internal Disruption:
Oft-changing leadership and strategies make the staff uncertain about their stands. This
might confuse the priorities and lower the general morale. People Analytics Data Poor
utilization of data results in failure to optimize the workforce, for example, identification of
5:Budget Constraints:
Inability due to financial constraints to spend in vital areas of employee
training, new technology, and marketing. Thus, it creates an inability to grow
and adapt to changes in the market. Impact on Growth the bank, without
adequate funding, may not innovate or improvise the services, hence
competing with other financial institutions.

6:Outdated Equipment:
Continued reliance on legacy systems may result in inefficiency and raise the
likelihood of technical failure. This may also affect transaction speed and
customer service quality. Reliability Problems Routine systems down or failure
will erode customer confidence and create dissatisfaction with the bank's
services.

7:Reputation Issues:
Past problems, such as scandals, regulatory fines, may have a lasting effect
on public perceptions and make trust building more challenging. Bureaucratic
processes slow and ineffective decision-making leads to slow responsiveness
and flexibility; hence, the bank cannot avail of new opportunities or avoid
8:Reactive Rather than Proactive:
Inability to second guess events but react after they occur keeps the
bank at risk of new market challenges or competitor strategies. Impact
on competitiveness this will turn out to be quite reactive for the bank
and will reduce its innovativeness in capturing market share.

9:Key Weaknesses Overview:

Emphasize the problems found and how they could influence Lloyds
Bank's results, appealing for intervention to overcome these gaps in
order to improve overall efficiency.

10:Establish Intervention Points:

Recommend where immediate interventions will be effected, based on
their priority and potential impact. Strategy formulation design
activities that will improve employee engagement, bridge skills gaps,
and improve technology. Invest in technology upgrade Provide an
adequate budget for upgrading the systems and processes to ensure
better reliability and customer service.
Lloyds Bank UK (opportunities)
 DCAM(Data Management Capability Assessment
Model)
 Boost internal data culture and improve the
process of data management.
 Used to find areas that can be improved to
enchance the digital customer’s experience .
 Saving valueable staff time , boosting reputation,
improving decision making and reducing cost
while using DCAM.
 one million new social homes to be built
in the next ten years in new partnership.
 Report reveals that 2 million low income
houses hold living in poor conditions.
 develop and launch a new not-for-profit
lettings agency in response to chronic
affordable housing shortage.
 To help tenants overcome financial
barriers to access private rentals.
 Avoid people being homeless
 Lloyds Bank
UK(Threats)
 Competition from FinTech startups.
 Cause conventional banking practices being disrupted.
 Negative effects such as data security issues, technological dependence and a
lack of consistent regulation.
 Cybercriminal attacks (11-13 January 2017)
 Caused 20 million UK accounts being disrupted.
 By creating million of fake request to overwhelm the bank group’s system.
 Lloyds did not pay any ransom money as no accounts were hacked officially due
to the strong IT security team
To conclude, Lloyds Bank continue on focusing more into investing on
technology solutions and operational resource to detect and prevent
lost as it has lost £1.17 bn in unauthorised fraud and £459.7m in
authorised fraud. However, Lloyds bank has delivered a good
performance in the third quarter which has reflected income growth,
continued cost discipline, and strong asset quality. It was able to
improve customer’s needs and improved their financial resilience
throughout their lifetime, with products and services. Together with
their shareholders and staffs, they look forward to serve their
customers and supporting sustainable growth and their driving
innovations remains unwavering. “with business confidence at an
eight-year high, it’s encouraging to see UK firms advancing. We’re
pleased with the steady economic optimism and hope it persists. Our
priority is to support all businesses, regardless of their outlook, to
help Britain prosper and thrive.”(Gordon, 2024)
References:

Lloyds Banking Group (2023). Who We Are. [online] www.lloydsbankinggroup.com. Available at:
https://www.lloydsbankinggroup.com/who-we-are.html.

Lloyds Banking Group (2024). Our strategy. [online] www.lloydsbankinggroup.com. Available at:
https://www.lloydsbankinggroup.com/who-we-are/our-strategy.html

Lloydsbankinggroup.com. (2024). Available at:

https://www.lloydsbankinggroup.com/media/press-releases/2024/lloyds-bank-2024/strong-business-confidence-
reflected-in-rising-economic-optimism.html.

Lloyds banking group (2024). Annual report 2024. [online] www.lloydsbankinggroup.com. Available at:
https://www.lloydsbankinggroup.com/investors/annual-report.html.

Lloyds Banking Group (2024). Group Overview. [online] www.lloydsbankinggroup.com. Available at:
https://www.lloydsbankinggroup.com/who-we-are/group-overview.html.
Lloyds Banking Group (2023) 'Annual Report 2023'. Available at: https://www.lloydsbankinggroup.com/investors/annual-report.html (Accessed: 21October
2023).
(Lloyds Banking Group, 2023)

Personal Websites
Smith, A. (2023) 'Investing in Employee Skills: https://www.lloydsbankinggroup.com/careers/learn-and-develop.html The Future of Work at Lloyds Bank'.
Available at : (Accessed:29 September 2023).
(Smith, 2023)

News Articles
BBC (2023) 'Lloyds Bank's £3 billion investment to drive growth and sustainability'. Available athttps://www.bbc.co.uk/search?
q=lloyds+bank+investment+&d=NEWS_PS (Accessed: July 2023).
(BBC, 2023)

The Financial Times (2023) 'Lloyds Bank: Leading the Way in Digital Transformation'. Available at: https://www.ft.com/search?
q=lloyads+bank+financial+report (Accessed: 30 October 2023).
(Financial Times, 2023)

www.lloydsbankinggroup.com. (2024). Careers. [online] Available at: https://www.lloydsbankinggroup.com/careers.html.

‌
Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image. Harvard Business Review Press.

Reference:Lloyds Banking Group pIc SWOTAnalysis/ Matrix for JK Scholars (2023).

https://www.studentsassignmenthelp.co.uk/.answers/lloyds-banking-group-plc-swot-analysis/ #:~:text=with%20affluent
%20clients.-,Th reats,and%20disrupting%20traditional%20banking%20models.

Reference:Lloyds Banking Group pIc SWOTAnalysis/ Matrix for JK Scholars (2023).

https://www.studentsassignmenthelp.co.uk/.answers/lloyds-banking-group-plc-swot-analysis/ #:~:text=with%20affluent
%20clients.-,Th reats,and%20disrupting%20traditional%20banking%20models.