4

Contents
1 Commercial Vehicle Industry
2 CV Segmentation & Applications
3 Competition Products
4 BharatBenz Trucks
5 Operating Economics
6 Selling Skills

16th July’2012 1
4.1

Contents

1 Commercial Vehicle Industry

2 CV Segmentation & Applications

3 Competition Products

4 BharatBenz Trucks
4.1 Daimler - DICV
4.2 Evolution – BharatBenz Trucks
4.3 Trucks - Specifications
4.4 Trucks - FAB
4.5 Service
5 Operating Economics

6 Selling Skills

16th July’2012 2
4.1

Welcome to the ‘First Family’ of the

automotive world
To be an inventor, one must have truly original ideas. Our founders –
Carl Benz and Gottlieb Daimler – invented the first motorised
vehicles, and our designers and engineers have continued to
develop vehicles and refine this concept, maintaining our brand at
the forefront of automobile technology

Gottlieb Daimler Carl Benz

Credited with many firsts, including the first car, bus and taxi,
Daimler have been at the forefront since the beginning of modern
transportation.
16th July’2012 BAE 3
 Heritage
4.1

1st Automobile, 1st Motorcycle, 1st Car, 1st Bus,

1st Truck….

16th July’2012 BAE 4

 History of the Truck
4.1

Innovations at Daimler have given the modern

truck to the world…

16th July’2012 BAE 5

 India journey
4.1

The journey in India started way back in 1954

– Giving India it’s first truck

16th July’2012 BAE 6

 India journey
4.1

BharatBenz – Grounded in history and

technology
1896: First Daimler Truck

1954: First Truck in

India

2007: MB Actros
Sales

2009: 2010: Launch of 2011: “BharatBenz” 2012: Launch of

Launch of DICV Test Track brand unveil “BharatBenz”
trucks

India Commercial Vehicles Pvt.

Ltd.

BAE

16th July’2012 7
4.1

Dedicated to the Indian Mass Market Trucking

16th July’2012 BAE 8

4.1

Bharat Benz will be fourth pillar for Daimler

Trucks
Daimler Trucks
Europa/LA NAFTA Japan, Part of Asia,
Part of Asia Africa, etc.

• Participation
on global
truck growth
• Usage of
follow-up
technologies
• Dedicated
brand for
Second
Hemisphere

State-of-the- Conventional Asian state- Value for Product

art CV truck of-the-art money focus
products products trucks
Europe, NAFTA Japan, Second Market
Latin Triade, Hemisphere focus
America SEA/ME markets
16th July’2012 BAE 9
4.1

With an investment of INR 4400 crores over

the next 5 years, DICV is positively
progressing
400 acres of Plant site at
State-of-the-art DICV test track
Oragadam

Products high on Quality and

Over 1,500 employees on board
Reliability

V
16th July’2012 BAE 10
4.1

Daimler investment of INR 4,400 crore is to

establish a new Indian truck company across
entire value chain Organizatio
Product Supplier Plant Network n
Develop full Setup full Establish Establish a Complete
range of trucks supply chain production dealer truck
from 7t~49t with over 400 facility over network organization
for India, in suppliers - 1.5 million sq across India in with the best
India 85% ft to assemble a phased of Daimler
localization power train approach Technology/
and truck Processes
and Indian
Talent/
Creativity
Daimler India Commercial Vehicles Pvt. Ltd.

Dealership Pylon and Reception signage

Delhi

Rajko
t Pithampu Daimler IndiaCommercial Vehicles Pvt. Ltd.

Mumb r
Pune
Dealership fascia design

ai Network / Marketing &Sales 16

Hospet
Coimbato
Hosur re
Chenn
ai
Network/ 4th Nov‘11 21

Tamil Nadu – 41%

Rest of India – 44%

16th July’2012 BAE 11

4.1

BharatBenz – Events so far at DICV

Brand Unveil
16th
Feb’2011
Chennai
Launch of India specific
Brand for Daimler Trucks
V
BHARATBENZ for india

Sneak-Preview
04th Jan’2012
New Delhi

Unveiling of our HDT

Truck for the first time to
the public
BHARATBENZ IS READY TO
ROLL
Premiere
02nd
Mar’2012
Hyderabad V
17 products ranging from
6t to 49t under the
BharatBenz
Daimler unveils BharatBenz
Trucks

16th July’2012 BAE 12

4.1

BharatBenz – Events: Power Yatra

6 BhartBenz Trucks covered ~8200 kms, 22 Locations

•6 Press meets
•8 Customer Meets
•25 Tpt Nagar Meets
•>100 Dhaba Meets

Primary Objective
 Covered 8200 Kms, reached 450 prospects
and 3200 drivers & mechanics
 BharatBenz Pan India Drive provided a Look
and feel of BharatBenz Trucks
 Promoted key Brand Attribute of best In Class,
and re-enforced the same by promoting
efficiency & Reliability
Press Meets Customer Meets Transport Nagar Meets Dhaba Meets
16th July’2012 BAE 13
4.2

Contents

1 Commercial Vehicle Industry

2 CV Segmentation & Applications

3 Competition Products

4 BharatBenz Trucks
4.1 Daimler - DICV
4.2 Evolution – BharatBenz Trucks
4.3 Trucks - Specifications
4.4 Trucks - FAB
4.5 Service

5 Operating Economics

6 Selling Skills

16th July’2012 14
 4.2

BharatBenz Trucks: Unique approach based on

in-depth studies was taken for development of
BharatBenz
Thorough studies of Trucks
Indian Trucking conditions and demand
 All major trucking routes
travelled by DICV Engineers
 Mapping of road data for
usage profiles.
 Face-to-Face talks with
drivers, fleet owners,
customers and experts
 Matching of demand with
existing Daimler platforms

Based on the findings, decision for two platforms was taken

Mercedes-Benz Axor Mitsubishi Fuso Canter  All Parts adapted to

Indian market
requirements and
production capability
 Local Sourcing as much
as possible,
 Import minimalized to
16th July’2012 BAE bare essential 15
4.2

BharatBenz Trucks: Developed for Indian

Market On-road
Testing
Evolved over a In-house On road
period of 4 Years Proto
Testing testing at
actual
Extensive
sample testing in our
operating
conditions
simulated test
Product
tracks within
Clinic Development
factory
Custome of proto
premises
r Clinic Collect vehicle for
feedback design
Applicati Understand from maturity
on Study Customer’s customers on
Market Product concept
Research Understand requirement vehicle
Customer
Understand Business
Indian Market Market
Launch
Customer Official
Driving Product
Launch
Test
Testing at
customer’s
site by
customer

Now On…

16th July’2012 BAE 16

4.2

BharatBenz Trucks: More than 55 lakh km on

our state-of-the-art test track ensure reliable
products from Day 1
 All Indian conditions can be simulated and
measured
 Vehicles benchmarked with all major
competitors

Rough road/ Cobble stone track

Articulation track

Durability Testing

V
Water-trough track

16th July’2012 BAE 17

4.2

BharatBenz Trucks: State-of-the-Art Quality

Lab ensured highest precision and
uncompromised quality of every BharatBenz
Truck

16th July’2012 BAE 18

4.2

BharatBenz Trucks: The brand that would

deliver all…. Lower Total
Lower Total Cost
Cost of
of
Ownership (TCO
Ownership (TCO))
••Best
Best in
in class
class fuel
fuel efficiency
efficiency
••Longer
Longer service
service intervals
intervals hence
hence lesser
lesser
cost of
cost of maintenance
maintenance
High Quality
High Quality &
& Reliability
Reliability
••Aggregate
Aggregate life
life designed
designed to
to be
be best
best
among competing
among competing products
products

Fuel Efficiency
Fuel Efficiency and
and Safety
Safety
••Designed
Designed to
to meet
meet all
all upcoming
upcoming norms
norms on
on
cabin safety & others
cabin safety & others

Path Breaking
Path Breaking Performance
Performance
••Drive
Drive ergonomics
ergonomics & & overall
overall styling
styling aa step
step
ahead of
ahead of existing
existing products
products inin India
India

High Driveability
High Driveability
Power Ahead ••Drive
Drive ergonomics
ergonomics & & overall
overall styling
styling aa step
step
ahead of
ahead of existing
existing products
products inin India
India

Class Leading trucks – specially made for India

16th July’2012 BAE 19

4.2

BharatBenz Trucks are positioned around

customer main desire: Higher Fuel Efficiency &
Reliability

16th July’2012 BAE 20

4.2

BharatBenz Haulage (Rigid) Trucks are

positioned as Cost Minimizer

16th July’2012 BAE 21

4.2

BharatBenz construction trucks are positioned

as Revenue Maximizer

16th July’2012 BAE 22

4.3

Contents

1 Commercial Vehicle Industry

2 CV Segmentation & Applications

3 Competition Products

4 BharatBenz Trucks
4.1 Daimler - DICV
4.2 Evolution – BharatBenz Trucks
4.3 Trucks - Specifications
4.4 Trucks - FAB
4.5 Service

5 Operating Economics

6 Selling Skills

16th July’2012 23
4.3

“Bharat Benz” products are based on two

successful product platforms Fuso “Canter”
and MB’s “Axor”
Premium Segment MB
India Bharat Benz

Truck –
based
GVW >25 t

MB
HDT
Actros 8x4
Tipper
CKD Localized

MDT

Fuso-based
LDT GVW 6 – 16 t
Localized

16th July’2012 BAE 24

4.3

BharatBenz Premiere – DICV Product Portfolio –

LDT/MDT

All DICV Wheel Bases

16th July’2012 BAE 25
4.3

BharatBenz Premiere – DICV Product Matrix – LDT/MDT

Platform strategy L/MDT
1617 R SL 2517 R SL
711 R* 914 R 1214 R 1217 C Tentative specs
4x2 4x2 4x2
4x2 4x2 4x2 6x2
Base type 1 2 3 4 5 6
4D34i 4D34i (Optional 4D34i + Exhaust brake
Engine Exhaust brakes)
80 kW (110 PS) 100 kW (136 PS) 125 kW (170 PS)

840mm 842mm 842mm outside

836mm outside
Frame x 226mm x 838mm outside x 838mm outside outside x outside x + joggling
5mm 228mm x 6mm x 228mm x 6mm 230mm x 232mm x (760mm) x
with inner 7mm with 8mm with 276mm x 8mm
stiffner
Flitch plates Flitch plates with inner
FrontA F350T IF 3.6 IF 4.5 IF 5.0 IF 6.3
stiffener
xle
R10T—>
MS13-1497
Rear M250 advantek AAM 7.14 AAM 9.22 AAM 10.22 MS 145 R10D —>
Axle t.b.d.
Twin tire
Drum/Air Drum/Air
Brake B/C: AOH B/C: AOH Drum/Air Drum/Air Drum/Air Drum/Air
C: Drum/Air
16“ 20“
Tires 7.50 X 16 8.25 X 16- 16 PR 10 X 20 – 16 PR
14 PR (Front)
Cab Canter TD Concept 8.25 X 20 - 16 PR Canter Concept sleeper cab
T/M M036-S6 G85 w/ SAE3 G60-6 w/SAE3

*
- Project activities for 7t R based on 9t R
platform frozen All CMVR Wheel Bases
16th July’2012 BAE 26
4.3

BharatBenz Premiere – LDT range of body

variants DICV
WB (mm) 3.760 4.250 4.800
Body (ft) 14.6ft 17ft 19ft 21ft
Hig
h
914 – R
 
Dec
k 1214 –R  
FSD
914 – R
  
1214 –R
 
Model WB 14ft 16ft 17ft 18ft 19ft 20ft

912 EX
3,400 
TML
3,800 
1109 EX
3,600  
4,200
3,350 
10.95 3,760 
EML 4,050 
11.10
3,800 
4,300  
16th July’2012 BAE All CMVR Wheel Bases 27
 9T GVW

TML 909
BB 914R VE 10.90 Ecomet 1012
Ex2

Length (ft) 17/19/21 14/16 14/16/17.5 14/17/19

Width (ft) 7 7 6.6 7

Height (FSD) (ft) 2.5 2 2

Height (HSD) (ft) 6.4 6 5.2

Floor thickness (mm) 1.6

Wall thickness (mm) 1.2

ULW - FSD/17' (kg) 3995

16th July’2012 28
 12T GVW

TML 1109
BB 1214R VE 11.10 Ecomet 1112
Ex

Length (ft) 14.6/19 15.8/19 17/19/20 16/19

Width (ft) 7 7 7 7

Height (FSD) (ft) 2.5 2 2

Height (HSD) (ft) 6.4 6 5.2

Floor thickness (mm) 1.6

Wall thickness (mm) 1.2

ULW - FSD/14.6' (kg) 4460

16th July’2012 29
4.3

BharatBenz Premiere – DICV Product Portfolio - HDT

25t 31t 40t 49t
Constructi
Rigid Rigid Construction Tractor
on
6x2 6x4 8x2 8x4/4 8x4/4 4x2 6x2 6x4

OM90
1 2523 R 3 2523 C 5 3123 R 8 4023 T
6 Wheelbase: Wheelbase: Wheelbase: Wheelbase:
170 kW 5.175/6.375 4.275 5.775/6.375 3.600
(231
Engine power

PS)
BS III
SoP 06/2012 SoP 09/2012 SoP 10/2012 SoP 08/2013
OM90
2 2528 R 4 2528 C 6 3128 C 73128 CM 9 4028 T 104928/2T 114928/4T
6 Wheelbase: Wheelbase: Wheelbase: Wheelbase: Wheelbase: Wheelbase: Wheelbase:
205 kW 5.175 4.275 5.175 5.175 3.600 3.975 3.975
(279
PS)
BS III
SoP 08/2013 SoP 12/2012 SoP 12/2012 SoP 06/2013 SoP 08/2013 SoP 01/2013 SoP 12/2012

1st SoP wave (Jun to Oct 2012) 2nd SoP (Dec 2012 to Jan 2013) 3rd SoP Jun 2013 onwards
Only base model available* All wheelbases and variants to be available
Jun 2012 Sep 2012 Oct 2012 Dec 2012 Jan 2013 Jun 2013 Aug 2013
3123 R, WB:
6.375 2528 R, WB:
2528 C, WB: 5.175
2523 R, WB:
2523 R, WB: 2523 C, WB: 3123 R, WB: 4.275 3128 CM, WB 4023 T, WB:
6.375 4928/2T,
5.175 4.275 5.775 3128 C, WB: 5.175 3.600
WB: 3.975
5.175 4028 T, WB:
4928/4T, WB: 3.600
3.975
All CMVR Wheel Bases
16th July’2012 BAE 30
4.3

BharatBenz Premiere – DICV Product Matrix - HDT

Platform strategy HDT
2528 3128 4928/2 4928/4
2523 R 2523 C 2528 C 3123 R 3128 C 4023 T 4028 T
R* CM T T
6x2 6x2 6x4 6x4 8x2 8x4/4 8x4/4 4x2 4x2 6x2 6x4
Base type 1 2 3 4 5 6 7 8 9 10 11
OM 906 + Exhaust brake

Engine 170 kW 205 kW 170 kW 205 kW 170 kW

205 kW (279 PS)
170 kW
205 kW (279 PS)
(231 PS) (279 PS) (231 PS) (279 PS) (231 PS) (231 PS)

Frame 744mm inside x 270mm inside x 7mm for Rigids; 9mm for Construction & TT

FrontAxl VL4 6.6 VL4 6.6

VL4 6.6 2 X VL4 2 X VL4
VL4 6.6
e + VD4 6.6 7.5
RT4 390 HL7/ RT4 390
RS4 440 RT4 390 1st RS4 440 RS4 440
Rear 1st Meritor 1st
All CMVR Wheel Bases
Axle
16th July’2012 B A E 390
RT4 HD7/ RT431
390
4.3

BharatBenz Premiere – HDT range of body

variants HIGH SIDE DECK
(HSD)
FIXED SIDE DECK
(FSD)
Special Bodies
2523R
(6x2) 1 24 Feet 2 24 Feet 3 24 Feet 4 24 Feet 5 24 Feet 6 24 Feet

Steel
Wooden Floor Steel Floor Steel Floor Wooden Floor Steel Platform
Container
4500 WB
2523R
(6x2) 1 31 Feet 2 31 Feet 3 31 Feet 4 31 Feet
RIGID Vehicle Models

Steel
Wooden Floor Steel Floor Steel Platform
Container
5700 WB
3123R
(8x2) 1 24 Feet 2 24 Feet 3 24 Feet 4 24 Feet 5 24 Feet 6 24 Feet

Steel
Wooden Floor Steel Floor Steel Floor Wooden Floor Steel Platform
5100 WB Container
3123R
(8x2) 1 28 Feet 2 28 Feet 3 28 Feet 4 28 Feet

Steel
Wooden Floor Steel Floor Steel Floor
5700 WB Container

Standard Optional
Variant Variant
All CMVR Wheel Bases
16th July’2012 BAE 32
4.3

BharatBenz Premiere – HDT Load body

dimensions

Load Body Dimensions are Internal

16th July’2012 BAE 33
4.3

BharatBenz Premiere – LDT,MDT & HDT

Weights
LDT & MDT

HDT

Load Body Dimensions are Internal

16th July’2012 BAE 34
4.3

BharatBenz Premiere – Rigid Trucks:

Gradeability

Load Body Dimensions are Internal

16th July’2012 BAE 35
4.3

BharatBenz Premiere – Tipper range of

body variants

All CMVR Wheel Bases

16th July’2012 BAE 36
4.3

BharatBenz Premiere – Tipper Body Details

All CMVR Wheel Bases

16th July’2012 BAE 37
4.3

BharatBenz Premiere – Tippers & Tractors:

Gradeability

Load Body Dimensions are Internal

16th July’2012 BAE 38
4.3

BharatBenz Trucks – Platforms ( Phase-1)

914R 1214R 1217C

2523R 3123R 2523C

4928TT 3128C Engine DE170 BS3

16th July’2012 BAE 39

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics Rear
& Fuel KMPL Suspension

11 5
Cabin Interiors Chassis
Driving comfort Details

10 6
Door Opening Differential
Footsteps & Hubs

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 40

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics The BharatBenz
• The GVW of this rigid truck is 25 Rear
& Fuel KMPL tons & Payload ~ 16.5 tons ( will Suspension
2523R is based on
the Mercedes vary with type of load body build

Benz’s Axor on it)

11 • Available in 2 wheel bases 5
Truck Platform
Cabin Interiors suitable for 24ft standard Load Chassis
Driving comfort Details
body and 31ft long load body
• Load body configurations of FSD
(fixed side deck) with Steel floor
10 & 6
Door Opening Differential
• HSD (high side deck) with
Footsteps & Hubs
wooden floor

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 41

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
• The DE 170 Engine is 6 Cylinder
Micronics Rear
The 230 Hp 6.4 Litres Eng has torque of 810
& Fuel KMPL Suspension
Engine is based NM
on the • Has Unitized Inline FIP with
Mercedes higher Injection pressure for
11 5
Cabin Interiors Benz’s OM906 better combustion & higher FE Chassis
Driving comfort Engine • 6 Individual pumps – Even if one Details
pump stops vehicle keeps
running
10 • Has Engine Brake – It bypasses 6
Door Opening compression preventing Differential
Footsteps overrunning & cuts fuel supply
& Hubs
in hill descent
9 8 • Higher Flat torque 7range at
Lid Opening, Features, Steellower
Cabin
RPM – less no Oil change & Hub
of gear
Ventilation, Serviceability & Bumper greasing Intervals
changes

16th July’2012 BAE 42

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics • Has 6Foward & 1 Reverse Gears Rear
The capacity of
& Fuel KMPL • Higher centre distance of Suspension
the G85 gear
130mm between main &
box is based on
Counter shaft for longer life
peak torque of
11 • Double synchronizer rings for 5
Cabin Interiors 850 Nm easy and smoother gear shifting Chassis
Driving comfort Details
• Bigger 395mm Clutch plate with
3.5mm wear dept of more clutch
life
10 • Clutch wear indicator for 6
Door Opening Differential
indicating clutch wear condition.
Footsteps & Hubs
• Ability to stop start with load
even without pressing the
9 8 7
accelerator
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 43

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics Rear
Multi Leaf
& Fuel KMPL Suspension
balancer type
suspension for
all types of loads
11 5
Cabin Interiors Chassis
Driving comfort Details
• Higher Traction on driven axle, leading to better pickup and low
slippage

10
• Lesser lubrications points and moving parts, higher life. 6
Door Opening • No bell crank over (projection) over chassis – free for any type of Differential
Footsteps body & Hubs
• Bolted / replaceable Wear pads – change only pad & not the
9 Bracket 8 7
Lid Opening,
• StackFeatures, Steel& Cabin
height 1st Axle-173mm 2nd Axle 152mm Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 44

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics • Cross section having- Rear
Full depth long
& Fuel KMPL •Depth: 284 mm Suspension
members having
•Thickness: 7 mm
flange depth of
•Web: 70 mm
284mm
11 • Sand blasted and Powder coated 5
Cabin Interiors chassis frame makes it corrosion Chassis
Driving comfort Details
resistant and gives longer life
• Optimized cross members
having long and thicker Bulges
10 in sides for additional strength 6
Door Opening Differential
to frame
Footsteps & Hubs

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 45

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics • Heavy Duty crown wheel having Rear
Heavy Duty RS4
& Fuel KMPL dia of 440mm – thick teeth for Suspension
axle derived
more contact area for longer life
from Mercedes
• Differential lock fitted as
Benz Axor
11 standard – when engaged helps 5
Cabin Interiors Platform in overcoming wheel spinning in Chassis
Driving comfort Details
slushy conditions
• Air brake chamber in rear of
axle
10 6
Door Opening Differential
Footsteps & Hubs

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 46

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics Oil Change Rear
& Fuel KMPL Suspension
Intervals

11 5
Cabin Interiors Chassis
Driving comfort Details
• Engine • Gear Box • Differential

50,000 100,000 150,000

10 6
Vehicle
Kmts goes to service
Kmts Kmts(Live)
Door Opening • Hub Greasing Differential
only at an interval of
Footsteps 200,000 & Hubs
50,000 kmts only
Kmts
9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 47

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics • All steel crash safe to ensure Rear
All steel Sleeper
& Fuel KMPL survival space in case of Suspension
cabin from
Accident
Mercedes Benz
• All steel 3 piece bumper for ease
Axor platform
11 in repairs. Additional heavy duty 5
Cabin Interiors 2nd full length member behind Chassis
Driving comfort Details
the bumper for safety
• Cabin tilts to an angle of 67 Deg
for ease under cabin service
10 • Aerodynamic cabin front for low 6
Door Opening Differential
wind resistance and higher
Footsteps & Hubs
mileage

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 48

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics Rear
Full steel Front
& Fuel KMPL Suspension
open able Lid
with simple
press of finger at
11 5
Cabin Interiors 2 points Chassis
Driving comfort • Facilitates Easy and 15 Sec Daily maintenance Checks.
Details
• Easy Access to: Clutch Fluid Tank
Radiator water Level
10 Engine Oil Level 6
Door Opening Differential
Windshield wash water tank
Footsteps & Hubs
Cabin Air filter

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 49

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics Rear
& Fuel KMPL Wide door opening with Suspension
low level footsteps &
easily reachable handles
11 5
Cabin Interiors • Doors open full wide – almost Chassis
Driving comfort Details
horizontal with front panel
• Low level 2 footsteps
• Two climbing handles one in
10 6
front and one in rear
Door Opening Differential
Footsteps • Fatigue less boarding into cabin
& Hubs
-

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 50

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Micronics • Spacious cabin with Car like Rear
Cabin interiors
& Fuel KMPL interiors – roof lining, rear and side Suspension
with rich
wall trims
features and • Wide rear sleeping berth with
11 maximum storage 5
Cabin Interiors • Two rear open able windows Chassis
driving
Driving comfort Details
• Air Blower (standard) even without
comfort
AC
• 3-way fully adjustable seat – front
10 & backward, tilt and up & Down 6
Door Opening Differential
• Adjustable steering wheel – front
Footsteps & Hubs
and back and also Up & down
movement
9 8 7
• Single piece molded floor mat –
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability ease and cleaning
& Bumper greasing Intervals

16th July’2012 BAE 51

4.3

BharatBenz Trucks – Power Introduction

1 2 3

Start Vehicle Engine Gear Box

Overview Details & Clutch

12 4
Mechatronics Rear
Intelligent
& Fuel KMPL Suspension
Instrument
Cluster with
Green Band &
11 5
Cabin Interiors Trip Mileage
• Green band: Over and above the regular band in Chassis
Driving comfort Indicator Details
Tachometer additional Green variable band guides driver
for most fuel efficient driving in all conditions – Right speed
& Right Gear
10 6
• Trip Mileage indicator: Indicates fuel mileage achieved
Door Opening Differential
for a certain trip. Also has facility to show for a Certain
Footsteps & Hubs
“Round Tour” what was the Trip Kmts, Mileage, Fuel
consumed & Average Speed. Built in facility to show Fuel
9 8 7
Tank Litres / Kmts to empty
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 52

4.3

BharatBenz Trucks – Power Introduction

1 2 3
ay Vehicle Engine Gear Box
pl
e
R ol Overview Details & Clutch

12 4
Micronics Rear
& Fuel KMPL Suspension

11 5
Cabin Interiors Chassis
Driving comfort Details

10 6
Door Opening Differential
Footsteps & Hubs

9 8 7
Lid Opening, Features, Steel Cabin Oil change & Hub
Ventilation, Serviceability & Bumper greasing Intervals

16th July’2012 BAE 53

4.3

Contents

1 Commercial Vehicle Industry

2 CV Segmentation & Applications

3 Competition Products

4 BharatBenz Trucks
4.1 Daimler - DICV
4.2 Evolution – BharatBenz Trucks
4.3 Trucks – Specifications (Continued..)
4.4 Trucks - FAB
4.5 Service

5 Operating Economics

6 Selling Skills

16th July’2012 54
4.3

BharatBenz Trucks - Features Preview

914R 1214R 1217C

V V V

2523R 3123R 4928TT

V V V

2523C 3128C Engine DE170 BS3

V V V

16th July’2012 BAE 55

4.4

Contents

1 Commercial Vehicle Industry

2 CV Segmentation & Applications

3 Competition Products

4 BharatBenz Trucks
4.1 Daimler - DICV
4.2 Evolution – BharatBenz Trucks
4.3 Trucks - Specifications
4.4 Trucks - FAB
4.5 Service
5 Operating Economics

6 Selling Skills

16th July’2012 56
4.4

BharatBenz FAB’s: Feature, Advantages and

Benefits
Engine Driveline Chassis

Cabin Load Body Others

16th July’2012 AE 57
4.5

Contents

1 Commercial Vehicle Industry

2 CV Segmentation & Applications

3 Competition Products

4 BharatBenz Trucks
4.1 Daimler - DICV
4.2 Evolution – BharatBenz Trucks
4.3 Trucks - Specifications
4.4 Trucks - FAB
4.5 Service

5 Operating Economics

6 Selling Skills

16th July’2012 58
4.5

BharatBenz Service:
“Customer experience” would be a major
“Differentiator”
Competitive
Parts Price &
Availability

Service & Value

Parts Reach Added
Services

Quick &
Quality
repairs

16th July’2012 BAE 59

4.5

BharatBenz Service: 100+ strategically located

Dealerships across India would ensure a reach of
less than 4 hrs

16th July’2012 BAE 60

4.5

BharatBenz Service: Parts are designed for

Longer Life & yet priced competitively to ensure
low cost of maintenance

16th July’2012 BAE 61

4.5

BharatBenz Service: Host of Value Added Services

would offer maximum upkeep time at competitive
pricing

16th July’2012 BAE 62

4.5

BharatBenz Service: Full Maintenance contract

for 5 Years
Features: Advantages:
Comprehensive Maintenance Fixed cost outflow for maintenance
Package for fixed time/km for all for a longer duration irrespective
types of Vehicles of any changes in Price
 Unique in the industry for such  Scheduled Services at BharatBenz
long time duration workshops using genuine parts &
 Highly Competitive in terms of lubricants - longer aggregate life.
rates offered when compared to  24 X 7 Free Break down
similar packages offered by assistance in case of onsite
Competitors breakdowns
First in the industry. Fully  Can avail the services offered in
integrated with Dealer any of the Bharat Benz Dealers at
Management software (DMS for any location in India.
DICV). Ensures better transparency  Higher resale value of vehicles as
to the Dealers on rates, claims & it was maintained at Bharat Benz
Inclusions:
settlement with DICV,
Exclusions: authorized W/s’s
 All Scheduled Maintences  Daily, weekly & monthly checks
Better viability in workshop  Tyres, tubes, Flaps, Wheel rims, Wheel bolts, bulbs,
(Parts & Labour) as per
operation.
Operator’s Manual fuses, batteries including battery cables.
 Aggregate Overhauling,  Mirrors, glasses, Wiper arm & blades, Painted & plated
minor adjustments, checks parts, towing charges.
& repairs at Bharat Benz  Chassis Frame including cross members, Body items,
authorized workshops upholstery items
 Onsite support in case of  Suspension system, Cabin, Load body, Rear axle & front
breakdown axle beam
 Washing during  Coolant & Oil top ups unless any leakage
Scheduled Services  All failures due to improper maintenance, negligence in
16th July’2012 operation, External
AE damages or accidents 63
4.5

BharatBenz Service: Process for full Maintenance

contract

16th July’2012 AE 64
4.5

BharatBenz Service: Extended Warranty

Features:
Applicable only for Power Train aggregates. ie, Engine, Gear box
& Rear axle
 Applicable for 2 years/2 lakh km beyond standard warranty
period of
3 years/3 lakh km. In total Power train aggregates are covered
under
warranty for 5 years/5 lakh km.
 It can be opted by the customer at the time of sale or within 1
month from
Aggregates Covered:
the date of sale of vehicle.
 ProServ Extended Warranty covers against manufacturing
 Competitive in terms of rate offered when compared to
defects on
competition
 Engine Assembly excluding compressor, FIP/injectors/Nozzles &
Oil Cooler
 Transmission assembly excluding Clutch assy, Clutch booster,
range shifter assy.
 Propeller shaft assy excluding UJ cross, Flange bolts.
 Differential assembly of Rear Drive axle assy excluding axle
shafts, hub bearings, seals on both live & tag axles.
16th July’2012 AE 65
4.5

BharatBenz Service: Regular Warranty on

Haulage & Tippers

16th July’2012 BAE 66

4.5

BharatBenz Service: Maintenance – Replacement

parts Oil & Grease Component Overhaul
Engine oil 50000 kms Master cylinder O/H Kit 200000 kms
Gearbox oil 100000 kms Clutch booster O/H Kit 200000 kms
Differential oil 150000 kms Compressor O/H 200000 kms
Coolant 300000 kms Graduated hand control valve 200000 kms
Power steering fluid 100000 kms Dual Brake valve O/H 200000 kms
Cabin tilt oil 300000 kms Front brake chamber O/H 200000 kms
Front wheel bearing Rear Brake chamber O/H 200000 kms
100000 kms
grease
Exhaust brake assembly 200000 kms
Rear wheel bearing
Filters 200000 kms Air Dryer O/H kit 200000 kms
grease
Oil filter 50000 kms Quadruple system protection
200000 kms
valve
Fuel filter (primary element) 50000 kms Wear Parts
Fuel filter (secondary element) 150000 kms Clutch O/H Kit Based on indicator
Air filter (primary) ? Based on service
Brake Liners – Front
Air filter ( secondary element) ? checks

Based on service
Air drier filter 100000 kms Brake liners - Rear
checks
Power steering fluid filter 100000 kms Based on service
Engine and gearbox mounts
HVAC filter 50000 kms checks

Based on service
Fuel tank mounts
checks
16th July’2012 AE 67
4.5

BharatBenz Service: Periodic Maintenance

Checkpoints
Daily Checks Weekly Checks
•Check Engine oil level •Check Air Intake Piping
•Check Coolant level •Inspect clutch wear indicator
•Drain Water from water separator/fuel filter •Inspect brake hose
•Check clutch fluid level •Grease rear leaf spring pins
•Check release bolt of spring brake actuator •Grease Balancer pins and pivot
•Check pressure build up in air tank •Check battery mounts and tighten
•Check functioning of hand brake lever •Apply Petroleum jelly on battery terminals
•Check Pneumatic lines of service brake
Monthly Checks
•Drain water from water separator purge drier
•Check Fan Belt
•Drain water from compressed air tank
•Check propeller shaft universal joint
•Check Power Steering fluid
•Check propeller shaft slip joint
•Check Windshield washer fluid
•Check electrolyte level in battery
•Check Tyre Pressure

5000 km maintenance 10000 km maintenance

•Grease Kingpin and bearings •Grease propeller shaft universal joints
•Grease propeller shaft slip joint

16th July’2012 BA 68
4.5

BharatBenz: Efficient, Safe & Reliable Driving–

Some Tips
Fuel Efficiency Safety
•Keep tyres at inflated at proper •Before Starting off, ensure cargo
pressure. Under inflation reduces is securely fastened and is within
FE and over inflation reduces tyre load body
life. Keep a lookout for punctures
•Fasten Seat Belts
always
•Ensure driving position is
•Avoid over-revving the engine.
comfortable and access to all vital
Most of the usable and efficient
controls before setting off
power in trucks is produced in the
green band. Over revving results •Adjust mirrors, steering column
in wasted power and other controls while stationary
•Clean the air filter regularly. A •Avoid swerving and sudden
better breathing engine is always direction changes. Ensure you are
more efficient than a choked air aware of the vehicle surroundings
filter always
•Ensure that the cargo carried •Avoid usage of mobile phones
Reliability
does not foul with the and other distractions while driving
• Use recommended oils. Ensures longevity and flow
aerodynamics of the vehicle.
Secure cargo firmly and cover with at all operating temperatures
tarpaul • Avoid mixing different grades and different brands
•Develop and adopt a driving style of oils and fluids
which can foresee traffic • Perform daily maintenance rigorously and
scenarios. Reducing speed but thoroughly
continuing moving is more efficient
than coming to a complete stop • Use Engine brakes during descent to control speed
and restarting again • Clean/Wash the vehicle regularly
•Use
16th the engine
July’2012 brakes during BA 69