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The Role of AI Personalizing Marketing Strategy PPT by SHREYA

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Rashi Wasnik
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332 views13 pages

The Role of AI Personalizing Marketing Strategy PPT by SHREYA

Uploaded by

Rashi Wasnik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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THE ROLE OF AI PERSONALIZING

MARKETING STRATEGY
By : Shreya Chaurasia
CONCLUSION

• OBJECIVE OF THIS PPT


• INTRODUCTION
• HOW AI HELP IN PERSONALIZAION
• KEY AREAS AI IMPACTS IN MARKETING
• BENEFINTS OF AI IN PERSONALIZATION
• TOOLS FOR AI-DRIVEN ERSONALIZATION
• CHALLENGES
• CONCLUSION
OBJECTIVE
• Purpose of the Presentation
The goal of creating the PPT is to show how Artificial Intelligence (AI)
can improve product sales in the market.
• AI in Sales Growth
AI helps companies sell their products better by analyzing customer
behavior, preferences, and trends.
• Profit Maximization
AI supports businesses in increasing profits by reducing costs,
optimizing pricing, and targeting the right audience effectively.
• Understanding Human Needs
AI uses data to understand what people want and need, helping
companies create products and services that customers value.
INTRODUCTION

1. What is Personalization in Marketing?


Personalization involves customizing products, services, or messages to meet the unique
preferences and needs of individual customers.
• Example:
Netflix suggests shows based on your viewing history and ratings.
2. Why is Personalization Important?
• Builds Trust and Loyalty:
Customers feel valued when their preferences are understood.
Leads to long-term relationships.
• Increases Sales:
Relevant recommendations lead to more purchases.
Example:
E-commerce platforms upselling products.
• Enhances User Experience:
Makes customers' interactions smoother and more enjoyable.
HOW AI HELPS IN PERSONALIZATION

Role of AI in Personalization
• Analyzes Large Amounts of Data:
AI can process vast customer datasets in seconds, which would take humans much
longer.
• Identifies Patterns and Preferences:
AI detects customer habits, interests, and buying behavior by analyzing their
interactions, searches, and purchases.
• Predicts Customer Behavior:
AI anticipates what customers are likely to want or need next, enabling proactive
recommendations.

.
Example:
Amazon's Recommendation System:
Suggests products based on a customer’s
browsing history, purchase history, and
similar users' behaviors
After viewing running shoes, Amazon
might recommend items like "Customers
who bought this also bought":
Running socks
Water bottles for running
Fitness trackers
.
KEY AREAS AI IMPACTS IN MARKETING
1. Customer Segmentation
• Definition: AI groups customers based on their behavior, preferences,
demographics, and interests.
• Benefit: Helps marketers target specific groups with tailored campaigns.
• Example:
• E-commerce: Segments customers by age, shopping habits, or location to
send personalized offers.
• Social Media: Platforms like Facebook use AI to categorize users for
targeted ads.
2. Personalized Recommendations
• Definition: AI suggests products, services, or content based on individual
preferences or previous behavior.
• Benefit: Enhances the customer experience and drives sales by showing
relevant items.
• Example: Spotify's "Discover Weekly": AI analyzes a user’s listening history
and recommends new songs or artists tailored to their taste.
3. Chatbots and Virtual Assistants
Definition: AI-powered chatbots interact with customers in real time,
offering support and personalized suggestions.
Benefit: Provides instant, 24/7 customer service and guides customers
through their buying journey.
Example:
ChatGPT - like bots on websites: Engage users by answering
questions, recommending products, and helping with orders.
4. Email Personalization
Definition: AI tailors email content to individual customers, such as
using their name and offering relevant products.
Benefit: Increases engagement and conversion rates by delivering
targeted messages.
Example:
E-commerce Emails: "Hi [Name], based on your last purchase,
we think you'll love these items!"
BENEFITS OF AI IN PERSONALIZATION

• Saves Time: Automates tasks like data analysis and segmentation


• .Enhances Customer Experience: Provides tailored recommendations and content
• Increases Engagement: Personalized messages drive better attention and
conversions.
• Boosts ROI: Targets the right audience, reducing wasted marketing spend.
• Offers Real-Time Personalization: Adapts instantly to customer actions.
• Scales Easily: Handles personalization for millions of customers simultaneously.
• Provides Insights: Analyzes customer data for better decision-making.
TOOLS FOR AI-DRIVEN PERSONALIZATION

1. Google Analytics
• Purpose: Provides insights into customer behavior and website
performance.
• Use: Helps marketers understand what customers like and tailor their
content accordingly.
2. HubSpot
• Purpose: Automates marketing campaigns.
• Use: Sends personalized emails, manages customer journeys, and
creates tailored content for each audience.
CHALLENGES OF USING AI IN PERSONALIZATION

1. Data Privacy Concerns


AI relies on collecting and analyzing customer data, which raises issues about how data is stored and
used.
• Impact: Customers may hesitate to share personal information, fearing misuse or breaches.
2. High Cost of Implementing AI Tools
AI systems require significant investment in technology, infrastructure, and expertise.
• Impact: Small and medium businesses may find it challenging to adopt AI-driven personalization.
3. Risk of Over-Personalization
Overly customized experiences can make customers feel like their privacy is invaded.
• Impact: Customers may see this as intrusive and lose trust in the brand.
Tip for Overcoming Challenges:
1. Prioritize data security and transparency.
2. Start with affordable AI tools for smaller-scale personalization.
3. Balance personalization with respect for customer boundaries.
CONCLUSION

• Builds Trust and Loyalty: Personalization makes customers feel special, helping to build
lasting relationships.
• Increases Sales and Engagement: Showing customers what they like boosts sales and
keeps them engaged with the brand.
• Boosts Marketing ROI: AI helps businesses focus on the right customers, making marketing
more effective and reducing wasted efforts.
• Saves Time and Improves Efficiency: AI handles tasks like analyzing data and creating
content, saving time for marketers.
• Adapts to Customer Needs: AI personalizes in real-time, making marketing flexible and
responsive to what customers want.
• Challenges to Overcome: Businesses need to be careful with data privacy, high costs, and
not making customers feel overwhelmed with too many personalized messages.

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