A STUDY ON CUSTOMER

SATISFACTION OF ROYAL
ENFIELD CRUISER BIKES
IN CALICUT CITY
Presented by
Abhay
Nadha
vyshnav
 INDRODUCTION

• Royal Enfield, a legendary name in the motorcycle industry, has a storied legacy spanning over a century. Known
for their classic designs and robust engineering, Royal Enfield motorcycles have earned a reputation for reliability,
ruggedness, and timeless appeal. Rooted in British heritage and refined in India, these motorcycles have become
an integral part of the global biking culture.
• One of Royal Enfield’s most celebrated offerings is its cruiser segment, which perfectly embodies the spirit of
freedom and adventure. Cruisers are designed for long-distance riding, offering a relaxed riding position,
comfortable ergonomics, and smooth performance. Royal Enfield’s cruisers, such as the iconic Meteor 350 and the
Super Meteor 650, blend classic aesthetics with modern technology to provide a refined riding experience.
• What sets Royal Enfield apart in the cruiser segment is its ability to combine vintage charm with contemporary features.
These bikes are not just machines; they’re companions for those who seek the thrill of the open road, whether it's a
leisurely ride through the countryside or a daring expedition across uncharted terrains .
 STATEMENT OF THE
PROBLEM

Royal Enfield cruiser bikes are renowned for their vintage charm and robust performance, but they do come with some
challenges that riders often face:
• Vibrations at High Speeds: A common complaint is excessive vibrations, especially at higher speeds, which can affect rider
comfort on long journeys.
• Weight and Maneuverability: The bikes are heavy, making them harder to handle in tight spaces or during low-speed
maneuvers, particularly for less experienced riders.
• Build Quality Concerns: Issues like rusting, loose fittings, and occasional paint quality concerns have been reported by
some users.
• Frequent Maintenance: Regular servicing is essential to maintain performance, but the costs can be higher than average,
adding to long-term ownership expenses.
• Limited Advanced Features: Compared to modern competitors, Royal Enfield cruisers lack features such as ride modes,
traction control, and advanced instrument clusters.
• Heating issues: The engines on some royal enfield models, especially in city traffic tend to overheat
OBJECTIVES

• To gather information about Consumer satisfaction toward Royal Enfield Bikes in the geographic region of Calicut city.
• To know the customer satisfaction towards the after sales service offers by Royal Enfield Company.
• To assess the needs, requirements and expectations of the customer in order to assess their current satisfaction levels.

• To provide suggestions, in improving the customer satisfaction .

SCOPE OF THE STUDY

To gather information about Consumer satisfaction toward Royal Enfield Bikes in the geographic region
of Calicut city

RESEARCH METHODOLOGY
The research methodology involves primary data collected through surveys and questionnaires targeting
Royal Enfeild cruiser bike owners, focusing on performance, comfort, design, maintenance, and after-sales
service.

PERIOD OF STUDY
The period of the study was 21 days
 SOURCE OF DATA

PRIMARY DATA

The primary data were collected with the help of structured questionnaire and personal interview .
SAMPLE SIZE
The sample size for the study is taken as a minimum of 30 consumers and all the data collections are performed on the basis
of this sample size.

SAMPLING METHOD
Convenience sampling method

TOOLS FOR DATA COLLECTION

The data are collected through questionnaire and personal
interview.

AREA OF STUDY
This study is conducted in Calicut city
.
TOOLS FOR DATA COLLECTION
. Percentage
. Graph
. Table

LIMITATION OF THE STUDY

• Study is confined to limited period of 21 days.

• The study is based on Kozhikode district only.
• The study is only on the basis of sample taken.
• Some customers have may take this study as a matter of fun and gives the
response which may be wrong.