Phân tích dự án
Introduction to
Pre-Feasibility Study
& Analysis
1. Pre-selection / Pre-feasibility stage
The preliminary screening may have several ideas which appear to be worthy of further study.
Since a complete feasibility study is time consuming and expensive, it may be desirable to
perform a pre-feasibility analysis in order to further screen the possible ideas. The purpose of a
pre-feasibility study is to determine.
• Whether the project seems to justify detailed study
• What matters deserve special attention in the detailed study (e.g. market analysis, technical feasibility,
investment costs)
• An estimate of cost for the detailed study
For many ideas the pre-feasibility analysis may provide adequate evidence of venture profitability
if certain segments are more carefully verified. Emphasis depends on the nature of the product and
the area of greatest doubt. In most cases market aspects and materials receive primary emphasis.
The pre-feasibility study and report may include some or all of the these elements.
1. Pre-selection / Pre-feasibility stage
• 1 Product description: The product's characteristics should be briefly
described, along with possible substitutes which exist in the market place.
Also, allied products should be identified, which can or should be
manufactured with the product under study.
• 2 Description of market: The present and projected potential market and
the competitive nature of the market should be delineated.
• Where is the product now manufactured?
• How many plants exist and how specialized are they?
• What are the national production, imports, and exports?
• Are there government contracts or incentives?
• What is the estimated product longevity or future consumption?
• What is the price structure?
1. Pre-selection / Pre-feasibility stage
• 3 Outline of technological variants: The technology choices that exist for
the manufacture of the product should be described briefly. Also, the key
plant location factors should be identified.
• 4 Availability of main production factors: Production factors such as raw
materials, water, power, fuel and labor skills should be examined to ensure
availability.
• 5 Cost estimates: Estimates should be made of the necessary investment
costs and costs of operation.
• 6 Estimate of profit: The data gathered should include estimates of profits
of firms manufacturing similar products or, if the preliminary data are
extensive, an actual estimated profit for the project under study.
1. Pre-selection / Pre-feasibility stage
• 7 Other data: In certain cases, local attitudes toward industry;
educational, recreational and civic data; and availability of local sites,
may be the most important in the evaluation of the suitability of a
proposed product, especially in the case of the establishment of a
new firm.
Thus pre-feasibility study can be viewed as a series of steps culminating
in a document which permits determination of whether or not a
complete detailed feasibility study should be made. It does not possess
the depth the detailed study is expected to have, and the data usually
are gathered in an informal manner.
2. Analysis stage
• At the analysis stage various alternatives in marketing, technology and
capital availability need to be studied.
• The analysis can be conducted at different levels of effort with respect
to time, budget and personnel, depending on the circumstances.
• The complete study is referred to as techno-economic feasibility
study. In some cases such a detailed study is not necessary. For
example, if the product has an assured market, in-depth market
analysis is not required.
• In some cases, a partial study of the market or of the technologies
satisfies the data requirements for decision making.
Market analysis / study
• Market analysis can serve as a tool • In addition, it assists in analyzing the
for screening venture ideas and also decisions already taken. Market analysis
as a means of evaluating the answers questions about:
feasibility of a venture idea in terms
• size of market and share anticipated for the
of the market. It provides: product in terms of volume and value
• pattern of demand
• understanding of the market • market structure
• buying habits and motives of buyers
• information on feasibility of marketing • past and future trends
the product • price which will ensure acceptance in the
market
• most efficient distribution channels
• analytical approach to the decision
• company's strong points in marketing
making
Market analysis / study – Cont.
• Market analysis involves systematic • The initial step is to put down in
collection, recording, analysis, and writing a preliminary statement of
interpretation of information on: objectives in as much detail as
• existing and potential markets possible.
• marketing strategies and tactics
• A good procedure is to structure the
• interaction between market and product
• marketing methods
objectives in question form.
• current or potential products • When setting objectives, always
• In collecting the market data, for keep in mind: how the information
whatever size market or type of will be used when it is obtained (This
product, it is helpful to follow an helps in eliminating objectives that
orderly procedure. would not make a contribution to
the market analysis).
