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0% found this document useful (0 votes)
23 views19 pages

Doc 20220316081543989 PDF

Uploaded by

Tanu Chawla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCI

NG

The World’s First Automatic


Chai
Real Chai.Maker
Real Taste. Freshly
Brewed

www.chaieasy.c
om
The
Problem
what is the need?

Chai is…
an iconic time tested beverage, with
Indian roots, and loved by millions
around the world!

But preparing
chai is…
time-consuming & messy with a lot of
post-prep cleaning hassle !

With busier lifestyles,


people are unable to enjoy
Chai.
How Is Chai
Prepared? the traditional
Perfect
way
Cup
Stra
in
Bre
w
Milk & Step
Water Five
Tea Step
Enjoy a perfectly
Powder Four crafted cup of
Step Chai, to relieve
Strain away tiredness and feel
Three left over tea rejuvenated !
powder and
Step Brew the spices from the
Two mixture beverage before
together at serving.
Step Add milk simmering heat
One and water, for authentic
typically taste. Usually
Take good quality 50:50 to the takes about 10-
CTC black tea, usually tea powder. 12 minutes.
from Assam, India. Whole Milk is
Spices are optional. best.
What is
“Real” Chai?
and what is not!

Chai Tea Latte Pre-mixed Chai Black Tea Chai


Spiced tea blended Mix of ground tea and Traditional Chinese tea Authentic Chai
with steamed milk milk powder with hot only steeped in hot brewed by boiling CTC
water water. black tea with milk &
water
The Pain
Points
preparing authentic chai comes with it’s own
Spillover Cleaning Hassle
Milk
baggage! Cleaning sticky milk and
Messis notorious for
spontaneously boiling tea residue is no easy
over after a certain task. Forget throwing
temperature. It is that vessel into dish
attention-savvy and washer – you will have to
wants the user to get your hands dirty and
continue to stay show some real bicep
engaged during the power just to get the
preparation process, residue o
which is not easy in
this day and age

Time Consuming Not


Are you patient enough Very involved
Convenient
to wait for 15-20 process that is
minutes Everyday for worthy of ‘Once in a
every cup of beverage while’ preparation.
you’d want? Most For an everyday
people say a drink, I’d settle for
resounding ‘No’ something easier,
quicker and hassle
free
Introducing
ChaiEasy™
chai made easy!

Brew authentic chai using fresh


ingredients with the press of a
button.
Fresh. One Press. No
Mess. Easy!
Real Chai
Why compromise?

Real Taste
Enjoy the original taste of
Chai.
Freshly Brewed
Prepare chai anywhere with fresh
ingredients.
Product Features
Bene ts &
i-SensiBREW (Patent
the tech that makes it easy?

Real-time, auto-sensing,
Pending)
heating
Innovative
and
temperature regulating system.
Gives Technology
SteriCLEAN (Patent
the authentic taste! Pending) Several Patent pending

Tailored technology to self features provide long-term
clean the machine using
competitive advantage
superheated steam. Safe and
easy Chai anytime.
Nozzle
Authentic Taste
Technology
Double layer insulation to ChaiEasy automates the
prevents milk residue from traditional home-made chai
sticking. No Cleaning process to give the same
Hassle.
authentic taste!

Easy Chai
Cannot be any easier than
this. Chai with the press of a
Brew -2- button and no cleaning
Go afterwards!
Proprietary double walled
brewing chamber also acts as
carry out travel mug. Enjoy
Competitive
Landscape
the ChaiEasy advantage

Chai @ Instant Chai Black ChaiE


Home Chai Latte Tea asy
Easy
Preparation
No cleaning
hassle
Not time
consuming
Fresh
ingredients
Cost/ $0.2 / $2/ $3/ $0.5 $1
cup cup cup /cup /cup
Cup
Authentic
Taste
Meet Team
Out Great
strong team to build long term sustainable business

Our
Partners
Industrial Design: Mako
Design + Invent

OEM : Kinpax
Samir Bhavish Amit Industrial
POD packaging:
Sahoo Bhatia
Co- Dabrai
Chief Commercial
Founder O cer
Co-Founder & CEO InnovaTea
15+ years of experience in 15+ years of experience in Award winning creative director
Marketing & Promo: AMEL
new product innovation, product development, general with 20+ years of diverse
engineering, product management, supply chain working experience. Able to
development, life-cycle within G50 corporations with conceptualize and develop
management, technology
commercialization, P/L
entrepreneurial bend. Part of innovative marketing and Marketing
Tea Supplier: Darjeeling
senior management and promotional campaigns and
management, start-up leadership team for global image spots. Directed award
financing, marketing and companies in consulting and winning commercials for MNCs
sales in Canada, and USA product development. like CocaCola, Ikea, Shoppers
Drug Mart, Blackberry, etc.
leading to great brand success.
Tea Supplier
Road
Map
be a part of our exciting

journey!

IDEATIO BUIL
D
N
DESIG PROTOTY FUNDING Launc
N PE MARKETI h
RESEAR NG
CH
Manufacturi
ng
IP Readiness
PROTECTIO We are
N here

Oct Sept Jan Aug Jan Nov May


2017 2018 2019 2019 2020 2020 2021
Our Revenue
Streams
we have multiple revenue streams for a sustainable

business
Chai Pod Cup Other
Machine s s Accessories

$19 $11. $19. $5-


9 99 99 25
Per Per Pod Per Vario
Machine Pack Cup us
One time 12/24 Pods per Various
Organic ginger
purchase 6 Pack
Volume designs
juice
Sustainable
months
Early-bird discounts Customizabl
Fits with our Chai Designer stands
for
PODs
napkins, sugar,
1Discounts
Single serving cup
warranty MachineeFits on Car
spices
FREE cup holders etc.

Price expected to be
Price positioned Family size cup to be sold Additional add-on
adjusted over period of
between tea bag and separately with machine. possible based on
products
time. owing to
Keurig POD. higher attach
Expect rate in brand adoptio
competition/cost
B2B n
goodness
OurPro
Customer
les
1
3

traditional chai drinkers and new beverage enthusiasts

Consumer Enterprise
Segmen t Segment (B2
(B2C)
Indian Subcontinent O ce Pantries B)
IT, technology, research, medical
Origin
oroganizations
Nearly 70% of Indian origin population
Urban,
drinks tea.
Outside of India Co ee and other
(AMER/APAC/EMEA) Beverage
Chains
Additional beverage option along with
20-45 years old, living outside of India
Beverage Enthusiasts co ee for attracting
Customer wider customer base
lounges
Local population in Airports, Dealerships, Country Clubs, Hotels, Ships and
US/Canada/Europe that cherishes
many more
new beverages, Indian origin foods
Markets We
Target Can
countries with sizable Indian and South East Asian
Primary
diaspora The primary market is
Market
population of Indian
subcontinent living
outside of India.
United
Speci States &
cally,
- Canada Europe,
Australia & parts of
South-East Asia

Secondary
Though
Marketbiggest
population of tea
consumers, India is not
a target market as
there are variety of
options available to
this customer. There
Primary Secondary Non- are select areas of
Market Market Target population that could
be a potential t.
Our Potential
Market Size
huge target market even with conservative estimates

United States &


Canada
Total 6M people 1
Target
Europe &
ROW India)
(except 1
Target
Indian origin.
of Total 4.6M people
Highest Enterprises Enterprises
income population M
Indian origin
in
Europe, Australia
of M
by
ethnicity.
1.5M and
NZ
. 1.2M
Target Target
Households Households
TAM $ 6.4

Biggest consumer
Indi
a of
500
Target
SAM
B

tea Households $ 600


ample options
in world. However,
in terms of easy
available K M
labor.
Very select
could be
market
0.2% SOM
targeted. Of total
population $ 192
M
Investment
Ask
a quick overview of our funding

requirements

We are looking to raise $130K investment at a pre-money valuation of $6.5M


CAD This investment to be used for manufacturing readiness marketing & pre
sales expenses, & post launch sales-support and growth activities
Our Marketing
Plan
a quick overview of our plan to acquire

customers

Crowd
Funding Social

Campaign
Emotionally appealing Media Online
• Launch promotional
video targeting Chai
videos, campaigns,
lovers Raise awareness
contests and marketing • Marketing
SEO plan for website Blogs Conventio
and funding through pre-
• materials Use multiple CO-promote with other nal
Marketi
• sales platforms • complementary Chai
companies (i.e those • ngTV interviews –
Radio/FM
• selling and creating food channels Direct
awareness on authentic • marketing to
Chai) restaurants/small o ces
• Brochures/Pamphlets/
Banners/ Goodies and
• Swag (MyChai cups,
small sachets etc.) Food
• & beverage conferences
Social Media
Strategy
creating brand awareness!

Identify Non-resident Indian groups on various Social


media platforms

Post teaser images, videos, surveys and


trivia on Chai

Generate customer interest and direct web tra c to


ChaiEasy

Create excitement and generate 5000+


pre-orders
Campaign
successful with
330% raised to
goal: Link: Here

Jan 6-14, Virtual due to COVID-


ChaiEasy was 19
shown on populat
Las
2021
TV show Dragon’s
Den on Dec 17th Vegas
Count-down to target launch date and placing
2020. Link: Here
pre-orders
Our Sales
Channels

B2
quick overview of the di erent channels for

C
1 sales
1

2
B2
2

Onli
ne from
Direct
“ChaiEasy”
website
Retail
Target Co ee
•Chains
Chains: e.g.
Tim Horton’s,
B
3 Even • Through
Amazon,
Second Cup
etc.
Dire 3
• ts
Target NRI/ Flipkart, ct
south-east Shopify + • Sale
Reps on ground
Asian select e-com doingsinstallation
events sites in small to
Retail Distribut
medium siz e
• ers more
With • businesses, o ces With more
•ors
established Sales agents on established
sales, identify phone getting sales, target
retail channels • orders Restaurant large co ee and
like: Home owners as buyers other beverage
Depot, Lowe’s, & promoters distributors to
CanadianTire, • corporate o ces
Kitchen Stu Vending Machine
Plus etc. Distributors for
Co ee
Thank
You

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