Doc 20220316081543989 PDF
Doc 20220316081543989 PDF
NG
www.chaieasy.c
om
The
Problem
what is the need?
Chai is…
an iconic time tested beverage, with
Indian roots, and loved by millions
around the world!
But preparing
chai is…
time-consuming & messy with a lot of
post-prep cleaning hassle !
Real Taste
Enjoy the original taste of
Chai.
Freshly Brewed
Prepare chai anywhere with fresh
ingredients.
Product Features
Bene ts &
i-SensiBREW (Patent
the tech that makes it easy?
™
Real-time, auto-sensing,
Pending)
heating
Innovative
and
temperature regulating system.
Gives Technology
SteriCLEAN (Patent
the authentic taste! Pending) Several Patent pending
™
Tailored technology to self features provide long-term
clean the machine using
competitive advantage
superheated steam. Safe and
easy Chai anytime.
Nozzle
Authentic Taste
Technology
Double layer insulation to ChaiEasy automates the
prevents milk residue from traditional home-made chai
sticking. No Cleaning process to give the same
Hassle.
authentic taste!
Easy Chai
Cannot be any easier than
this. Chai with the press of a
Brew -2- button and no cleaning
Go afterwards!
Proprietary double walled
brewing chamber also acts as
carry out travel mug. Enjoy
Competitive
Landscape
the ChaiEasy advantage
Our
Partners
Industrial Design: Mako
Design + Invent
OEM : Kinpax
Samir Bhavish Amit Industrial
POD packaging:
Sahoo Bhatia
Co- Dabrai
Chief Commercial
Founder O cer
Co-Founder & CEO InnovaTea
15+ years of experience in 15+ years of experience in Award winning creative director
Marketing & Promo: AMEL
new product innovation, product development, general with 20+ years of diverse
engineering, product management, supply chain working experience. Able to
development, life-cycle within G50 corporations with conceptualize and develop
management, technology
commercialization, P/L
entrepreneurial bend. Part of innovative marketing and Marketing
Tea Supplier: Darjeeling
senior management and promotional campaigns and
management, start-up leadership team for global image spots. Directed award
financing, marketing and companies in consulting and winning commercials for MNCs
sales in Canada, and USA product development. like CocaCola, Ikea, Shoppers
Drug Mart, Blackberry, etc.
leading to great brand success.
Tea Supplier
Road
Map
be a part of our exciting
journey!
IDEATIO BUIL
D
N
DESIG PROTOTY FUNDING Launc
N PE MARKETI h
RESEAR NG
CH
Manufacturi
ng
IP Readiness
PROTECTIO We are
N here
business
Chai Pod Cup Other
Machine s s Accessories
Price expected to be
Price positioned Family size cup to be sold Additional add-on
adjusted over period of
between tea bag and separately with machine. possible based on
products
time. owing to
Keurig POD. higher attach
Expect rate in brand adoptio
competition/cost
B2B n
goodness
OurPro
Customer
les
1
3
Consumer Enterprise
Segmen t Segment (B2
(B2C)
Indian Subcontinent O ce Pantries B)
IT, technology, research, medical
Origin
oroganizations
Nearly 70% of Indian origin population
Urban,
drinks tea.
Outside of India Co ee and other
(AMER/APAC/EMEA) Beverage
Chains
Additional beverage option along with
20-45 years old, living outside of India
Beverage Enthusiasts co ee for attracting
Customer wider customer base
lounges
Local population in Airports, Dealerships, Country Clubs, Hotels, Ships and
US/Canada/Europe that cherishes
many more
new beverages, Indian origin foods
Markets We
Target Can
countries with sizable Indian and South East Asian
Primary
diaspora The primary market is
Market
population of Indian
subcontinent living
outside of India.
United
Speci States &
cally,
- Canada Europe,
Australia & parts of
South-East Asia
Secondary
Though
Marketbiggest
population of tea
consumers, India is not
a target market as
there are variety of
options available to
this customer. There
Primary Secondary Non- are select areas of
Market Market Target population that could
be a potential t.
Our Potential
Market Size
huge target market even with conservative estimates
Biggest consumer
Indi
a of
500
Target
SAM
B
requirements
customers
Crowd
Funding Social
•
Campaign
Emotionally appealing Media Online
• Launch promotional
video targeting Chai
videos, campaigns,
lovers Raise awareness
contests and marketing • Marketing
SEO plan for website Blogs Conventio
and funding through pre-
• materials Use multiple CO-promote with other nal
Marketi
• sales platforms • complementary Chai
companies (i.e those • ngTV interviews –
Radio/FM
• selling and creating food channels Direct
awareness on authentic • marketing to
Chai) restaurants/small o ces
• Brochures/Pamphlets/
Banners/ Goodies and
• Swag (MyChai cups,
small sachets etc.) Food
• & beverage conferences
Social Media
Strategy
creating brand awareness!
B2
quick overview of the di erent channels for
C
1 sales
1
2
B2
2
•
Onli
ne from
Direct
“ChaiEasy”
website
Retail
Target Co ee
•Chains
Chains: e.g.
Tim Horton’s,
B
3 Even • Through
Amazon,
Second Cup
etc.
Dire 3
• ts
Target NRI/ Flipkart, ct
south-east Shopify + • Sale
Reps on ground
Asian select e-com doingsinstallation
events sites in small to
Retail Distribut
medium siz e
• ers more
With • businesses, o ces With more
•ors
established Sales agents on established
sales, identify phone getting sales, target
retail channels • orders Restaurant large co ee and
like: Home owners as buyers other beverage
Depot, Lowe’s, & promoters distributors to
CanadianTire, • corporate o ces
Kitchen Stu Vending Machine
Plus etc. Distributors for
Co ee
Thank
You