TOPIC: DARK Travel Agency !

 GROUP MEMBERS
Name: Reg No.
1. Khuda Bakhsh Acfi221106054
2. Ghulam Abbas Acfi221106007
3. Ghulam Raza Acfi221106014
4. Dilshad Hussain Acfi221106042
Cover
Letter
Dear Travel Agency Company,

Thanks for giving opportunity to DARK Travel Agency for offering

proposal based on your tour & travel related services need. We are a
highly visible, independent and progressive travel agency, we aim to
make a difference in everything we do. We are an employee owned
travel agency anchored by our values, integrity and dedication to
customer service.

In the enclosed proposal, you will find out the outline of services we
will offer.

We are confident that you will find our proposal more relevant and
capable of supporting your needs.

Regards,
User
Name:
DARK
TRAVEL
AGENCY
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 :

DARK Travel
Contact Detai
ls: 03342475363 Agency
Company Name: DARK TRAVEL
AGENCY
Prepared By: KHUDA
BUX ,ABBAS,DILSHAD, RAZA
Our
Mission
Vision
our vision is to make travel simple and fun for all,
and our core values guide us in making this
possible. These core values can be seen in the
projects that we undertake, and the way in which
we solve problems for our customers

Mission
Excellence in service delivery by
understanding the needs of the
customers and ensuring we have the
right people on board

Goal
To manage all the travel requirements of the
companies while providing ease and sort of
convenience to the customers. To add value to the
travel sector of different companies. To offer the 4
traveling services at very reasonable prices.
INTRODUCTION

Welcome to DARK Travel Agency Experience the wonders of Northern

Pakistan with Travelling Ventures! Join our group tours and explore
breathtaking landscapes, vibrant cultures, and warm hospitality. From
majestic peaks to serene valleys, immerse yourself in natural beauty.
Engage with friendly locals, visit ancient forts, and uncover historical
marvels. Thrill-seekers can enjoy trekking and jeep safaris. With expert
guides and comfortable accommodations, Travelling Ventures ensures
an unforgettable journey through Northern Pakistan's beauty!
DARK Travel Agency is a company with an incredible track record of
Quality & Excellence in services across the country. Having an
excellent history of quarter a century. From its establishment, the
company has making continuous progress to ensure comfort, luxury,
safety, time management and best customer support.
 Table of
CONTEN
1. T
EXECUTIVE SUMMARY
2. OVERVIEW
3. OUR TEAM
4. SITUATION ANALYSIS
5. SWOT ANALYSIS
6. SERVICE OFFERING
7. MARKET STRATEGY
8. FINANCIAL PROJECTION
9. MILESTONES AND TIMELINES
10.MONOPOLY
11.OLIGOPOLY
12.CONCLUSION

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EXECUTIVE
SUMMARY
Confused on where you should be taking! DARK Travel Agency your next trip?
We've got you covered! Travel with a twist plans your trip and send you to
a Surprise location based on your interests. Life is small. It is beautiful and
precious. DARK Travel Agency is a big believer in living a life full of adventure,
chasing your wildest dreams and truly embracing wanderlust and the desire
to go, make a memory.
OVERVIE
WSo why DARK TRAVEL AGENCY?
Because DARK Travel Agency believes a beautiful story lies around every corner yet
unexplored. Wander because stories unfold naturally when we are willing to get up
and go, when we decide to seek an adventure, when we say hello to that stranger,
when we offer help to those who look as though they are in need, when we take the
time to look around and acknowledge the beauty of our surroundings.
Wander because we meet beautiful souls, we make lifelong connections and find
fellowship in the community that embraces us no matter where in the world we
happen to be. Wander because nothing makes us feel more alive than peering into
the unknown. So, come Wander with DARK TRAVEL AGENCY!
So why trust?
Trust because you are ready to explore the unknown. Trust because for DARK TRAVEL
AGENCY customer satisfaction is of utmost importance and we try to achieve this with
our services. With us, you’ll get to create countless memories of an unforgettable
journey. So, come Trust DARK TRAVEL AGENCY!
Our Team 1/2
credentials and major highlights of the team member”
› Plan, organize, direct and control the activities of the business.
Ghulam Develop and administer policies, procedures and programs.Coordinate the
work of regions, divisions or departments.
Abbas
Oversee financial management tasks.
CEO
›

credentials and major highlights of the team member”

optimize hotel and transport expenses,
optimize travel policies and ensure compliance by employees, develop performance indicators . Khuda
, manage meetings and events. bux
MD

credentials and major highlights of the team member”

Ghulam › plans, organizes, directs and controls the operations of travel-
Raza related organizations
General Manager ›

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Our Team 2/2

DILSHAD credentials and major highlights of the team member”

HUSSAIN › Promoting and selling holidays and travel –related products

CREATIVE DIRECTOR

credentials and major highlights of the team member”

She drives client profitability

and retention of key SANA
ACCOUNT MANAGER
accounts. This includes
analyzing client trends and
feedback to suggest
opportunities for growth.

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SITUATION ANALYSIS
Strategic Assests
• In-app advertisements, in order to generate increased revenue.
• In-app purchases making it “premium”.
Market Overview
• Today social media is where most of the world lives. There are different
applications
serving different purposes thereby making getting information easy and compact.
Target Audience
• Age Group : 18 yrs – 65 yrs ; Teens, working individuals or even aged individuals
seeking for some relaxation.
•There’s no particular economic status an individual should’ve since the trip is
planned according to the given budget.
SWOT ANALYSIS
 Strength :
Based entirely on new concept.
Lot of scope of expansion.
 Weakness :
- Depends on how customers perceive the interface.
- New concept can put customers in difficulty.
 Opportunities :

There has been a significant rise in terms of solo travellers.

Lately, tourism has been one of the flourishing segments of the economy
Threats:
Technological disruption, including AI, chatbots, virtual reality, and mobile apps, empowering travelers to bypass
travel agencies.
Economic factors such as downturns, recessions, or global crises impacting travel demand and consumer
spending.
Intense competition within the travel industry from established agencies and new market entrants.
Travel Agency Business Package
We Offer

Package Cost
Corporate, Business, & Group Travel 5 Days Rs.10,0000 5
Trip members
Fairy meadows, Babusar top 3 Days Rs.18,000 per head
Trip
Neelam Valley Tour 3 Days Rs.15000 per head
Trip
Kumrat valley ,Sawat valley Babusar top 5 Rs. 24,000 per head
Days Trip
Destination Weddings & Honeymoons 7 Days Rs.32,500 Couple
Trip
Hunza + Skardu 8 Rs.32000 per head
Days Trip

Note*- The above mentioned cost is the chargeable depend on members, it can vary
depending on the total number of members

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Extra charges of Travel Agency Business
Services

Package Corporate Travel

Destination YOUR OWN CHOICE

Duration Depends on Packeges

Services Cost Qty Subtotal

Travel Costs (Airfare, Car rental) Rs.1,000 extra Rs.5000

expenses

Hotel Staying Rs. 1500 per head Rs.7,500

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Camel Safari Rs.150 per head Rs.750

Musical Party Rs.500 per head Rs.2,500

Sight Seeing Rs. 200 per head Rs.1000

Total Package Cost Rs.16,750

This slide is 100% editable. Adapt it to your needs and capture your audience's 14
Project Overview of Travel Agency Business
Services

Our Offerings
› The package will include the travelling fare, two time meal, free spa and body
massage, stay at luxury 5 star hotel, Cruise party, Camel safari, sightseeing and
other exciting offers like DJ night, musical concerts and campfires

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MARKETING STRATERGY
• Goal of business is to create and keep
customers

• Provides adventure and freedom

• Promote the benefits of adventure travel

which include saving time and money, and
confidence in the vacation's success.
 MARKETING STRATERGY ‘Cont”
• STRATEGY
• Develop brand recognition through the use of effective advertising, marketing communications
and promotion.
• Tactic: Develop a marketing mix designed to target the Whole Country.
• Program: Print and electronic advertising campaign, using specialty publications.
• Program: Use strategic alliances to conduct promotions and giveaways.
• Tactic: Expand brand recognition to the national market through increased industry participation and
presence.
• Program: Utilize the networking benefits of industry associations, trade shows,
and publications.
• Program: Develop and promote DARK Travel Agency Adventure's website. The availability of information
and the ability to schedule and purchase online will be beneficial to the customer and us.
DARK Travel agency Key Strategies:

▫ Low fare, no frills

▫ Frequent Buses
▫ Guest Convenience
▫ Safety First
▫ Cost Optimization Operations

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FINANCIAL PLAN
 Personal Investments :72,00,000
 Bank loan :1,00,00,000
 Monthly Earnings: 40,59,900
 Monthly Expenses 1st

Months :35,89,140
 Monthly Expenses onwards :

35,29,140
 Net profit 1st months :4,70,760
 Net profit onwards : 5,30,760
 Net profit Yearly :63,09,120
 Implementation Milestones
• Grand opening event will take place in the first quarter.
This will be a combined effort with a strategic
alliances. The event will be hosted and published by
news paper and other electronic media .Will Include
prize giveaway of an adventure travel package.
• Wild Cat Adventure will begin its corporate account
marketing in the first quarter and hopes to secure at
least one corporate account during that time.
• Website should be operational by the middle of the
second quarter of operation. The website will be
capable of online transactions with secure site
protections.
• Banners will be placed at several World Wide
Web locations.
MONOPOLY
 Market Dominance:
A travel agency monopoly refers to a situation where a single company or a small group of
companies have a significant market share and control over the travel agency industry. They
enjoy a dominant position and face little or no competition from other players.
 Limited Choices:
In a travel agency monopoly, consumers have limited options when it comes to choosing
their travel agency. They may have to rely on the services and offerings provided by the
monopolistic company, which can restrict their freedom to select alternative options that
may better suit their preferences or budgets.
 Pricing Control:
Monopolistic travel agencies have the ability to control prices due to their lack of
competition. They can set higher prices for their services, which may result in customers
paying more for their travel arrangements.
 Reduced Innovation:
With limited competition, monopolistic travel agencies may have less incentive to innovate
and improve their services. The lack of market pressure to stay ahead may lead to
stagnation in terms of new offerings, technological advancements, or improvements in
customer experience.
MONOPOLY “CONT”
 Potential Exploitation:
In some cases, monopolistic travel agencies may exploit their dominant position by
engaging in unfair practices. This can include charging excessive fees, providing subpar
services, or using their market power to disadvantage other stakeholders such as hotels or
airlines.
 Barriers to Entry:
Monopolistic travel agencies often create significant barriers to entry for potential
competitors. This can be in the form of high capital requirements, legal or regulatory
hurdles, or established relationships with key industry players. These barriers make it
challenging for new entrants to effectively compete, leading to limited options for
consumers.
 Lack of Consumer Power:
In a monopolistic market, consumers may have limited power to influence the practices
and offerings of the dominant travel agency. With fewer alternatives available, consumers
may feel helpless in seeking better value, quality, or service.
OLIGOPOLY

 Limited Number of Competitors:

In an oligopoly, the travel agency industry is characterized by a small number of dominant
firms that control a significant portion of the market. These firms have a considerable influence
on industry dynamics and competition.
 Interdependence among Firms:
Oligopolistic travel agencies are interdependent, meaning their actions and decisions have a
significant impact on one another. Each firm must consider the potential reactions and
responses of its competitors when making strategic choices.
 Price Competition and Collusion:
Oligopolistic travel agencies may engage in price competition to attract customers. However,
due to the limited number of competitors, there is also a potential for collusion, where firms
cooperate to fix prices or coordinate their business practices. Collusion can result in higher
prices for consumers and reduced competition in the market.
 Product Differentiation:
To gain a competitive edge, oligopolistic travel agencies often focus on product differentiation.
They may offer unique services, specialized travel packages, or enhanced customer
experiences to distinguish themselves from their rivals.
OLIGOPOLY “CONT”

 Advertising and Marketing Power:

Oligopolistic travel agencies typically have substantial advertising and marketing
budgets to promote their services and capture market share. Their marketing
efforts often aim to create brand loyalty and attract customers away from their
competitors.
 Barriers to Entry:
Oligopolies in the travel agency industry can create significant barriers to entry for
new firms. These barriers may include high start-up costs, brand recognition,
established relationships with suppliers, and access to distribution channels. As a
result, it can be difficult for new entrants to penetrate the market and compete
effectively.
 Market Share Concentration:
Oligopolistic travel agencies tend to have a high concentration of market share.
This concentration can limit consumer choice and potentially lead to reduced
innovation and diversity in the marketplace.
CONCLUSION
 Travel agencies assist individuals and groups in planning, organizing, and
booking travel-related services.
 They provide expertise, guidance, and personalized recommendations for
travel destinations and itineraries.
 Travel agencies facilitate bookings for flights, accommodations,
transportation, and other travel services.
 They offer pre-packaged vacation deals and customized travel
experiences.
 Travel agencies can help travelers obtain travel insurance coverage.
 They provide expert advice on visa requirements, local customs, and
safety considerations.
 Travel agencies specialize in organizing group trips and handle logistics
and coordination.
 They offer customer support throughout the travel process and assist with
changes, emergencies, and disruptions.
 Travel agencies play a crucial role in simplifying travel planning, ensuring
a smooth and enjoyable experience for travelers by providing
convenience, expertise, and personalized assistance.
 ABOUT
US
Our Mission
To provide a professional service to the clients,
ensuring they benefit from our experience and
unique style

› DARK Travel Agency is P a k i s t a n based travel agency

› Since 2022, we have been committed to bringing our clients the best in value and quality travel
arrangements

› We are passionate about travel and sharing the PA K I S T A N ` S wonders on the leisure travel side, and
providing corporate travelers hi-touch
services to facilitate their business travel needs

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Terms &
Conditions
Deposits and Payment
› Any deposits from you are non-refundable. Payment of a deposit enables us to
hold a reservation for you but does not guarantee the price. The price can only
be guaranteed once we receive full payment.

Travel Documents
› It is your responsibility to ensure that all of the details on your travel documents
are correct and to bring to our attention any errors or discrepancies
immediately.

Insurance
› Travel insurance is a vital part of your arrangements. We strongly recommend
that you have taken out adequate insurance for the duration of your journey.

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Contact
Us
Address
# street number 13,
City, ,Rahaimyar Khan ,
state:Punjab

Contact
Numbers
0334-2475363

Email Address
DARKTravelagency.com.pk

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